Of all Asian countries, smartphone usage is most widespread in Hong Kong. Stats indicate that 96% of people in Hong Kong use their smartphones to go online every day. For most people, it’s the very
first thing to grab first thing in the morning, and the thing they simply won’t leave home without. Most people spend more time browsing the internet via their smartphones than via any other internet-enabled devices, as smartphones are so easy to use on the go. People of Hong Kong search for all kinds of information online, including pubs, restaurants, products, product reviews and much more. In the following infographic, “Smartphone Usage In Hong Kong”, we’ve captured some of the most interesting facts on smartphone usage in Hong Kong for your review. We’ve summarized the smartphone usage in Hong Kong based on age, gender, smartphone activities, usage times and durations, and preferences.
Infographic by- GO Globe Web Design Hong Kong company
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Contents
- 1 Key Statistics of Smartphone Usage in Hong Kong
- 1.1 Smartphone Ownership
- 1.2 Smartphone Usage Patterns
- 1.3 Mobile App Usage
- 1.4 Location-Based Services
- 1.5 Mobile Commerce and Payments
- 1.6 Mobile Internet Usage
- 1.7 Smartphone Security
- 1.8 Social Media Usage
- 1.9 Messaging Apps
- 1.10 Mobile Device Preferences
- 1.11 Mobile Health and Fitness Apps
- 1.12 Mobile Content Consumption
- 1.13 Mobile Device Lifespan and Replacement
- 1.14 Mobile Advertising
- 2 Smartphone Ownership By Age and Gender in Hong Kong
Key Statistics of Smartphone Usage in Hong Kong
Here are some smartphone usage statistics that are must to read:
Smartphone Ownership
- About 95% of Hong Kong citizens between ages 18 and 24 own a smartphone. This drops somewhat to around 85% for those who are aged 55 and above. This indicates that the younger generation makes greater use of mobile technology.
- For Hong Kong, there is an almost similar proportion of both males and females owning smart phones-2%. More men are reported to own smart phones than women. Therefore, mobile technology is accessible to both genders with equal degrees.
Smartphone Usage Patterns
- Hong Kong citizens spend around 4.5 hours every day on their smartphones. That involves using social media, messaging applications, and the various apps that feature in daily life, indicating a deep relevance of smartphones in daily activities.
- Most of the smartphone users in Hong Kong access social media. It is reported that 80% of smartphone users in Hong Kong visit Facebook and Instagram, among other similar sites, everyday. Messaging applications such as WhatsApp are also highly used everyday.
- About 60% of smartphone users in Hong Kong play games on mobile very often, which has proven that mobile gaming is quite popular as a primary activity on smartphones.
Mobile App Usage
- Smartphone usage in Hong Kong is on rise. In Hong Kong, average usage is 20 apps for a user in a month; it means that the users heavily depend on some central set of apps and infrequently make use of other apps installed.
Location-Based Services
- As per the smartphone usage statistics, about 70% of smartphone users in Hong Kong regularly use location-based services. This includes navigation apps and location-based check-ins.
- About 50% of users search for location-oriented information every day, such as places to eat or shop nearby. This implies how much the location-oriented information matters to users.
- Almost 40% of mobile phone users in Hong Kong engage with ads that are location-based. It is an indication of how targeted advertising works towards reaching individuals at the right place.
Mobile Commerce and Payments
Below are some ecommerce in Hong Kong statistics:
- About 55% of the people in Hong Kong use mobile payment services frequently, such as Apple Pay and Google Wallet. This means that more and more people prefer digital transactions.
- About 45% of smartphone users buy things online using their phones at least once a week. This number shows how easy mobile shopping is.
- As per smartphone stats of Hong Kong, citizens use their mobiles to spend around about HKD 1,500 in one month. These amounts are spent through buying different products and services through various mobile applications.
Mobile Internet Usage
- Most phone users in Hong Kong surf the Internet through their mobile phones a number of times a day. Of these, 75% uses their phones at least five times a day. It clearly indicates that how significantly a smartphone has become a source for retrieving daily information.
Smartphone Security
- Around 50% of Hong Kong smartphone users express concerns about mobile security threats, including malware and data breaches. This indicates a significant awareness of security issues.
- About 40% of users have installed mobile security apps on their mobie phones to protect them from various threats. This means users are actually taking measures to deal with security risks.
- Close to 60 percent of smartphone users frequently update their devices just to access the freshest security updates. Regular updates are very crucial toward ensuring the safety of device security.
Social Media Usage
- Reported that 85% of the people from Hong Kong check their smartphones for social media at least one time per day. Such an action reflects the importance of social media to them.
- Facebook and Instagram remain the two most popular social media apps among mobile users in Hong Kong with 70% user frequency.
- On average, people use social media applications for about 2 hours per day. This means that quite a lot of time is spent on social networking.
Messaging Apps
- Many people in Hong Kong use messaging apps like WhatsApp and Line every day. About 65% of smartphone users in Hong Kong do this. This shows that messaging is popular for talking to others.
- Users send and receive around 100 messages a day using different messaging apps. Such a huge number speaks to the importance of messaging in everyday talking.
- Around 50% of users use group chatting through these messaging applications.
Mobile Device Preferences
- The top brands to smartphones in Hong Kong are iPhones and Samsung Galaxy phones, each holding about 35% market share. This means that people around that region really trust them.
- About 45% of smartphone owners also enjoy upgrading to new models after two years of its release on the market. This pattern indicates that people keep upgrading to maintain changes in technology.
- In fact, the more high-resolution cameras and faster processing speeds, the better. 70% of users' considerations are choosing a device with these features.
Mobile Health and Fitness Apps
- About 30% of smartphone users often check health and fitness apps for physical exercise and diet. This indicates a steadily increasing interest in the management of personal health through mobile technology.
- Health app users state that they become 20% more active and have diets that are improved by 15%. This means using health apps is helpful for making better lifestyle choices.
Mobile Content Consumption
- About 65% of people who use smartphones are on streaming platforms per week. This marks how popular smartphone usage in Hong Kong has become to watch videos on mobile devices.
- Approximately 50% of users listen to music through mobile apps regularly. This signifies that most people are using their smartphones to entertain themselves.
- Around 55% of Hong Kong's population regularly read news and updates from their smartphones, which means that a high percentage depends on mobile devices to gain news.
Mobile Device Lifespan and Replacement
- People in Hong Kong think of replacing their smartphone after an average of 2.5 years, which indicates that mobile devices are changed pretty quickly.
Mobile Advertising
- Accodirng to smartphone stats of Hong Kong, approximately 35% of smartphone users engage with mobile ads they encounter, showing a moderate level of effectiveness in mobile advertising. This statistic highlights the potential for targeted advertising strategies.
Smartphone Ownership By Age and Gender in Hong Kong
|
|
Male |
Female |
|
15-19 years old |
92% |
82% |
|
20-29 years old |
97% |
93% |
|
30-39 years old |
94% |
87% |
|
40-49 years old |
79% |
66% |
|
50-54 years old |
54% |
36% |
Common Places Where Smartphones Are Used
|
Home |
95% |
|
On-the-go (for example, while commuting, walking) |
87% |
|
Work |
87% |
|
Public transport |
89% |
|
In a store |
77% |
|
Restaurant |
87% |
|
Café or coffee shop |
75% |
|
Doctor'soffice |
49% |
|
Airport |
63% |
|
At a social gathering/function/event |
63% |
|
School |
52% |
|
Elsewhere |
2% |
Major Smartphone Usage Activities By Hong Kong Smartphone Users
|
Smartphone Activities |
%Age |
|
Internet browsing |
84% |
|
Sending and receiving emails |
80% |
|
Taking pictures or video |
84% |
|
Using applications |
72% |
|
Using search engines for random searches |
69% |
|
Listening to music |
74% |
|
Playing games |
79% |
|
Accessing social networks |
78% |
|
Using search engines for product searches |
66% |
|
Watching videos on video sharing websites such as YouTube |
68% |
|
Downloading or purchasing ringtones, wallpaper, applications or other content |
63% |
|
Reading news on newspaper or magazine portals |
71% |
|
Looking up directions or using maps |
76% |
|
Searching for restaurants or pubs/bars |
66% |
|
Doing online banking or other finance-related activities |
51% |
|
Purchasing a product or service |
45% |
|
Searching for travel or holiday-related information |
56% |
|
Tethering smartphone to a computer |
52% |
|
Using coupons via smartphones for online shopping |
46% |
|
Searching for apartments or houses for rent or purchase |
36% |
|
Reviewing websites, blogs or message boards |
70% |
|
Searching for jobs and contracts |
40% |
|
Watching full episodes of TV shows and programs online |
55% |
|
Looked up directions or used a map |
76% |
|
Other activities |
1% |
Smartphone Apps
Most popular apps on different Operational Systems
|
Category |
Android |
iOS |
|
Entertainment |
56.4% |
32.9% |
|
Video |
28.1% |
25.3% |
|
Life |
5.1% |
39.5% |
|
Others |
4.1% |
2.3% |
The number of apps people have on their smartphones on average
|
|
Installed Apps |
Paid Apps |
Active Apps |
|
1 - 2 apps |
3% |
17% |
7% |
|
3 - 4 apps |
2% |
5% |
10% |
|
5 - 6 apps |
5% |
7% |
22% |
|
7 - 8 apps |
2% |
2% |
7% |
|
9 - 10 apps |
12% |
6% |
22% |
|
11 - 15 apps |
7% |
3% |
9% |
|
16 - 20 apps |
17% |
5% |
10% |
|
21 - 50 apps |
32% |
6% |
9% |
|
51 apps or more |
21% |
4% |
1% |
Using Smartphones To search for Information
The frequency at which people search for information using search engines such as Google, Yahoo!, Bing and others.
|
Frequency |
%age |
|
Multiple times per day |
50% |
|
Once a day |
12% |
|
Few times a week |
25% |
|
Once a week |
6% |
|
Few times a month |
4% |
|
Less than once a month |
2% |
Most Popular Searches
|
Restaurants, pubs and bars |
66% |
|
Travel information |
56% |
|
Job opportunities |
40% |
|
Housing information |
36% |
Location-based Services
What location-based services do people use via their smartphones
|
Visiting businesses |
43% |
|
Connecting with businesses |
46% |
|
Making purchases |
49% |
|
Telling others about purchases made |
24% |
|
Not taking any action after looking up local information |
14% |
How Competitive Are Smartphones?
|
22% would rather give up their TVs than smartphones |
|
17% would rather give up their desktop PCs or tablets than their smartphones |
|
77% do not leave the house without their smartphones |
|
51% do not mind receiving advertisements on their smartphone if they contain freebies or rewards for subscribing |
|
66% use the Internet on their smartphones to get information when they are not in front of a computer, laptop or other internet-enabled devices |
|
For 56% smartphones provide the answer to their questions quickly when they need immediate answers |
|
For 72% smartphones are a great way to pass away some time while waiting for something |
|
45% use smartphones because they don't want to miss out on anything when they are on the go (messages, emails, updates from others etc.) |
|
64% feel that they should have internet on their mobiles as a kind of accessory |
