Only 47.4 % of CEOs participate on social media sites. 79% of Inc 500 CEOs and 30% of Fortune 500 CEOs have a presence on at least one social media network. 81% of employees believe that CEOs who engage on social media are better equipped to lead companies in the Web 2.0 World
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The Most Popular Social Media Channels Amongst Among CEOs
Social Media Channel | %age |
50.3% | |
47% | |
45% | |
Corporate Blog | 38% |
Google plus | 12.1% |
Quora | 4.3% |
Other | 9.2% |
Major Benefits Of CEO Participation In Social Media
Benefits | ย %age |
Better Communication | 78% |
Improved Brand Image | 71% |
More Transparency | 64% |
Improved Company Morale | 45% |
Better Leadership | 45% |
None of the above | 5% |
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How important is it for CEOs to engage on Social Media?
Importance | %age |
Very Important | 50% |
Somewhat Important | 31% |
Mission Critical | 5% |
Not Important | 14% |
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CEOs who participate on social media can build better connections.
With | %age |
Customers | 89.3% |
Employees | 84.7% |
Investor | 66.3% |
Other | 31.4% |
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82% of consumers are more likely to trust a company whose CEO and leadership team engage on social media.
77% of consumers are more likely to buy from a company whose CEO and leadership team engage on social media
78% of professionals would prefer to work for a company whose leadership in active on social media.