CEOs on Social Media: Key Statistics and Insights

Created: Jan 24, 2013

Updated: June 11, 2024

In today's interconnected world, the presence of CEOs on social media has become increasingly important. Social media platforms offer CEOs a powerful tool to communicate directly with stakeholders, share insights, and enhance their company's reputation. Understanding the statistics related to CEOs on social media provides valuable insights into how top executives are leveraging these platforms to drive engagement and influence.

Recent trends show a growing number of CEOs actively participating on social media, using platforms like LinkedIn, Twitter, and Instagram to share company news, industry insights, and personal reflections.

Related: AI Automation: Fueling the Next Wave of Social Media Success!

This increased visibility not only helps in building trust with customers and employees but also enhances the company's brand image. By examining these statistics, we can gain a comprehensive understanding of the impact of social media on executive leadership and corporate communication.

CEOs on Social Media Statistics [Infographic]

Explore the key statistics and insights related to CEOs on social media through our detailed infographic below. These insights provide a comprehensive overview of how CEOs are utilizing social media to connect with audiences, influence public perception, and drive business success.


The Most Popular Social Media Channels Amongst Among CEOs

Social Media Channel %age
Twitter 50.3%
LinkedIn 47%
Facebook 45%
Corporate Blog 38%
Google plus 12.1%
Quora 4.3%
Other 9.2%

Major Benefits Of CEO Participation In Social Media

Benefits  %age
Better Communication 78%
Improved Brand Image 71%
More Transparency 64%
Improved Company Morale 45%
Better Leadership 45%
None of the above 5%


How important is it for CEOs to engage on Social Media?

Importance %age
Very Important 50%
Somewhat Important 31%
Mission Critical 5%
Not Important 14%


CEOs who participate on social media can build better connections.

With %age
Customers 89.3%
Employees 84.7%
Investor 66.3%
Other 31.4%

82% of consumers are more likely to trust a company whose CEO and leadership team engage on social media.

77% of consumers are more likely to buy from a company whose CEO and leadership team engage on social media

78% of professionals would prefer to work for a company whose leadership in active on social media.

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