Introduction
Have you ever wondered how Artificial Intelligence is transforming our daily lives? From voice generation, to content writing, to online marketing, to eCommerce, surfing online and many other applications, AI is becoming increasingly ubiquitous in modern society. The social media landscape is another such field where the impact of AI has been unprecedented to say the least. AI and social media have become deeply intertwined in today's digital landscape, influencing how we interact, consume information, and engage with online platforms. The integration of artificial intelligence technologies into social media has brought about both positive and negative effects. AI is reshaping the way we interact and connect with each other.
Recently, the race to integrate Artificial Intelligence, since the launch of ChatGPT in November 2022, has been gaining pace and user friendliness. From having the best AI writing apps to Microsoft coming out with Bing, AI is everywhere.
Let's explore some methods how AI has changed social media and impacted the end-user in a positive or negative way.
Infographics by GO-Globe Artificial Intelligence
Personalized Content Recommendation
Personalized content recommendations on social media are one of the biggest effects of AI. AI algorithms are used by platforms like Facebook, Twitter, and Instagram to analyze user preferences, activities, and interactions. This analysis aids in customizing the information displayed in users' news feeds or timelines, boosting engagement and delivering a more individualized experience. User happiness is increased when AI algorithms recommend appropriate posts, articles, videos, or adverts based on previous user behavior.
Trend analysis is also a part of social media listening and monitoring. It leads to conversation monitoring about the company. It also provides insights into the common trends and their influence on people to curate AI-powered social media marketing strategies. Several AI-based tools are available for trend analysis.
Automated Social Media Post Generator
It has become easier than ever to create social network postings in a matter of seconds using well-known technologies like ChatGPT, Jasper, or Dall-E. To enable quicker and simpler development, several online content creation platforms have begun incorporating the new technologies. However, a social media manager now finds it time-consuming and difficult to switch between tabs and platforms in order to produce interesting posts.
Artificial intelligence makes it simple to create engaging content that appeals to audiences. AI can mass plan and produce needed material in a matter of minutes in addition to creating content and optimizing it for updates. The material may be audio or visual with thoroughly researched elements. Additionally, it develops fresh concepts or offers outlines based on keyword research.
Ad Management and Optimization
Ad management and optimization are some of the other benefits that AI is providing to social media sites. To achieve the best results, AI-powered solutions may analyze hundreds or thousands of ad targeting and budget variants, locate and segment audiences, create and test advertisements, and increase speed and performance.
Thanks to AI's capacity to foresee which language would produce better results or which content you should develop depending on the keywords your customers use when looking for goods and services similar to yours, marketers can also optimize advertising for clicks and conversions.
Automated Responses and Chatbots
The 24*7 possibility to interact and get queries resolved is a great but impractical idea for the company’s human-based service and cost aspect. The AI chatbots and virtual assistants can better understand humans’ sentiments and speech and respond to solve issues. The introduction of Alexa and Siri are common examples of virtual assistants providing the best service and social media automation.
Snapchat was the first to join the race and has announced that it is rolling out its own AI chatbot. Integration of AI with Snapchat is a major advancement in the social media space, where the chatbot “My AI”, powered by ChatGPT, is designed to help users with various tasks, suggestions, reminders and short research on a plethora of topics. My AI is a computer program designed to have conversations and dialogue with users like a person. As you input information, either by typing or speaking, it responds to you. Snapchat My AI is built on the OpenAI GPT platform and most likely makes use of the GPT 3.5 language model. Since it uses the same technology as other ChatGPT-like apps, it functions in a similar manner. Snapchat does, however, note that the user's interactions with the AI improve as time goes on. So, in a sense, the chatbot changes as you talk to it. Having conversations with the new Snapchat My AI bot can help you get to learn more about it.
Other than snapchat, Facebook, Instagram, WhatsApp, Pinterest, Twitter, LinkedIn and other social media platforms have the option of automated responses, usually used for their business pages. Whenever someone texts you on these platforms, you have the option to provide them an automated response, which is set previously using AI-powered tools and suggestions.
Image and Video Recognition
The greatest ways to gauge brand awareness and usage through images and videos on social media are image and video recognition. The brands may assess the consumer's behavior, expectations, and use by comprehending the metrics and services. The listening and monitoring of social media is behind image and video recognition.
There are systems which use machine learning algorithms to create images from a text description or even to generate new variations of existing images. While many creatives have embraced AI text-to-image generators as an exciting tool for streamlining digital art creation, others have watched the arrival of this technology as controversial regarding the role of AI in visual art and issues concerning style appropriation.
Deep-fake Technology
Deepfake technology, backed by AI, also poses new difficulties for social media companies. Deepfakes are video or picture manipulations that convincingly show people speaking or doing things they never did. These advanced AI-generated materials may spread quickly on social media, with the potential to propagate false information, harm reputations, or even meddle in political processes.
Social media businesses are investing in AI research and development to enhance content moderation, combat disinformation, and eliminate algorithmic bias in order to allay these worries. They are attempting to improve algorithms that can discern between real material and information that has been edited, to make AI decision-making processes more transparent, and to involve human moderators in situations that need accuracy and fairness.
Influencer Marketing
Finding the proper influencers is one of the key factors in any influencer marketing campaign's success and may help a business gain recognition. Understanding their audience is crucial, as is assessing their potential in light of variables like age, region, and degree of involvement with their postings. Using NLP, AI can anticipate how well an influencer will connect with the aims of the company in each campaign and assist brands in choosing the appropriate social media influencers by comparing data.
Avoid Harmful or Unnecessary Content
With the vast amount of user-generated content being uploaded every second, AI algorithms can also quickly identify and filter out inappropriate or harmful content, such as hate speech, harassment, or graphic images. Machine learning models are trained to recognize patterns and flag potentially offensive material, helping platforms maintain a safer and more inclusive environment.
AI Automation: Fueling the Next Wave of Social Media Success!: Major Trends and Statistics
- The global AI market is expected to reach US$300 billion by 2025.
- 77% of the devices we currently use feature some form of AI.
- 59% of Marketers feel AI will revolutionize the marketing industry.
- By 2027, the chatbot is predicted to reach US$1.34 billion.
- 70% of consumers expect a reply from a chatbot within 5 minutes.
- It is predicted that AI will automate 40% of all customer service interactions on social media by 2023.
- The global market for AI in social media is estimated to reach US$7.19 billion by 2027.
- 48% of consumers prefer social media chatbots for quick answers.
- It was predicted that AI-driven marketing would generate 5% of all global revenue in 2023.
- 38% of people expect AI technologies to completely eliminate jobs at their current workplace altogether in the next 3 years.
- By December 2022, Facebook has a total of 2.93 billion active users
- As of November 2022, 36.7% of the world’s population is using Facebook monthly
- As of April 2023, 70% of active Internet users are at least on one Meta platform at all times, whether its Facebook, Instagram, WhatsApp or Messenger
- By December 2022, Facebook is the 7th most valuable brand in the world with a value of US$101.2 billion
- Facebook.com is the third most visited website worldwide
- Over 1 billion Stories are posted every day across Facebook apps
- 67% of monthly users are active daily, which makes 1.98 billion users
- More than 72% of Facebook users also use YouTube, WhatsApp, and Instagram
- 7% of Gen Z users plan to quit Facebook in 2023
- Facebook accounts for 71.64% of all web traffic referral from social media
- Over 250 Million Snapchat Users Engage With Augmented Reality, Daily
- 55% of Gen Z Have Ad Recall After Watching 0 to 2 Seconds of an Ad
- Snapchat Users Hold US$4.4 Trillion in Global Spending Power
- 39% of Users consult friends and family on purchases via Snapchat, while 35% of users send snaps to people while browsing.
- More than 300 million Snapchatters engage with the Snap Map every month
- Snapchat’s advertising audience reach grew by 11.0% over the past 12 months
- As of April 2023, roughly 8.2% of all the people on Earth use Snapchat today
- By 2025 it’s predicted that there will be a job demand of 97 million people in AI-related industries. This includes:
- AI and Machine learning specialists
- Process automation specialists
- Big data specialists
- Data scientists and data engineers
- Analytics specialists
- The top 10 countries for 2023 whose percentage of internet users purchase an item online at least once a week, are listed below:
- Thailand - 66.8%
- South Korea - 65.6%
- Turkey - 64.6%
- Mexico - 64.5%
- Chile - 62.7%
- Indonesia - 62.6%
- India - 62.3%
- UAE - 62.3%
- China - 61.9%
- Malaysia - 61.3%
Conclusion
AI has transformed the landscape of social media, which has also revolutionized content suggestion, moderation, and user experience. While it has many advantages, such personalized content and effective content regulation also has its drawbacks, like algorithmic bias and the proliferation of deep fakes. For the development of a responsible and reliable social media ecosystem, it is essential to strike a balance between utilizing AI's strengths and resolving its limits. As AI evolves, it will become more valuable in social media marketing with more innovative and sophisticated tools to enhance the social media experience.
Future Potential
AI for social media is overseeing constant development owing to efficient results. Some of these are discussed below:
- The development of emerging trends and technologies
- Further optimization in predictive analytics
- Information security
- Creation of art and creative space
- Digital avatars
- Developing of military weapons
- Discovering of business processes
- Improving AI ethics
Social media AI assists in recognizing human behavior and differentiating between harmful and benign information. Accurately identifying hazardous or illegal information will be improved. AI will also be able to prevent people from creating information that has been plagiarized and will promote variation and unpredictability.
