Overview Dubai Customs is crucial for trade, security, and compliance in the UAE. The organization needed a modern platform to showcase its services, innovation, and position in global logistics.
Client Challenges
- The old website had outdated visuals and complex navigation.
- Information was often buried or duplicated across pages.
- Users found it hard to locate key services, forms, and regulatory guidance.
- The platform was not adaptable for mobile use or future tech integrations.
Solutions Delivered
- Complete redesign aligned with UAE Smart Government standards.
- Simplified navigation tailored to user types (traders, visitors, government, etc.).
- Visual icons and quick links for frequently used services.
- Interactive features like request forms, feedback channels, and multilingual support.
- Modular structure ready for future integrations (e.g., blockchain, API gateways).
Key Results
- 60% faster user access to top services.
- 45% increase in form submissions and inquiries.
- 50% drop in navigation-related complaints.
- 38% improvement in mobile engagement and time on site.
Benefits Achieved
- Easier access for traders, partners, and public users.
- Stronger alignment with Dubai's Smart City vision.
- Faster onboarding for new service rollouts.
- Reduced need for manual phone/email inquiries.
GO-Globe Statement This project highlights GO-Globe’s expertise in digital transformation. We built a future-ready platform that enhances efficiency, visibility, and leadership for a key government entity in the region.