CEIBS

China Europe International Business School (CEIBS), Top 15 Business School worldwide! A joint-venture for management education, was co-founded by the Chinese government and European Union (EU) in 1994, with Shanghai Jiao Tong University and the EFMD serving as its executive partners.

Overview

CEIBS (China Europe International Business School) is a top-ranked business school in Asia. It has campuses in Shanghai, Beijing, Shenzhen, Zurich, and Accra. CEIBS serves a global audience through MBA, EMBA, and Executive Education programs. The school needed a high-performance, multilingual digital platform for better visibility, lead generation, and content authority.

Client Challenges

• Outdated SEO structure with fragmented international indexing
• Weak keyword performance for MBA and Executive Education programs
• Slow page speed on mobile and desktop
• Low visibility in non-Chinese markets
• Missing schema, content hierarchy, and backlinks
• No topical clusters or optimized blog presence
• No AI-driven SERP strategy

Solutions Delivered

• Comprehensive SEO audit and technical fixes (schema, sitemap, redirects, internal linking)
• High-authority backlinks from relevant academic and global education sites
• Optimized content for MBA, EMBA, and Executive programs with localized keywords
• Created topic clusters around education trends, program features, and admissions
• Improved page load speed and mobile experience
• Structured content briefs powered by Frase and ChatGPT
• Multilingual targeting strategy for English and Chinese content

Key Results

• 45% increase in average time on page for core programs
• 60% growth in mobile traffic (China and Global)
• 38% increase in keyword rankings in global search for MBA/EMBA terms
• 35% rise in application inquiries from organic traffic – 30% drop in bounce rate across MBA/EMBA content hubs
• 50% growth in visibility from education media and business school directories Estimated 200–300% increase in qualified traffic value

Benefits Achieved

• Clearer global user journeys and navigation for prospective students
• Improved program visibility and SEO across all regions
• Higher organic lead potential without increasing ad budgets
• Positioned CEIBS as a thought leader through structured content and media mentions
• Future-ready platform aligned with international growth and digital recruitment