Discovery and Ideal Customer Profile
Every successful lead generation campaign starts with understanding exactly who you're trying to reach. We work with you to define your ideal customer profile (ICP) including company size, industry, revenue, technology stack, and pain points your solution solves. This precision targeting ensures we're reaching prospects who actually need what you offer.
We also identify key decision-makers and influencers within target accounts. Reaching the VP of Sales is different from reaching the CTO, so we craft messaging and choose channels based on who we need to engage. This account-based approach ensures your message reaches the people who can actually say yes.
Multi-Channel Outreach Strategy
We don't rely on a single channel because different prospects respond to different approaches. Our campaigns typically combine email sequences, LinkedIn connection requests and messages, targeted phone calls, and strategic content. This multi-touch strategy increases response rates by meeting prospects where they're most active.
Email remains our highest-performing channel for initial contact, with personalized sequences that reference specific challenges or industry trends. LinkedIn provides social proof and facilitates warmer introductions. Phone calls work well for following up on engaged prospects or reaching executive-level decision-makers who don't respond to digital outreach.
Lead Qualification and Scoring
Not every response is a qualified lead. We use systematic qualification criteria to score prospects based on fit (do they match your ICP?), interest level (how engaged are they?), budget availability, and timeline for making a decision. Only leads meeting your threshold get passed to your sales team.
Our qualification process includes discovery questions that uncover specific needs, budget parameters, decision-making process, and timing. This information gets documented in your CRM so your sales team has full context before their first conversation. No more wasting time on discovery calls with unqualified prospects.
Appointment Setting and Handoff
We don't just generate interest—we book confirmed meetings on your sales team's calendar. Our appointment setters coordinate schedules, send calendar invites with prep materials, and follow up to ensure prospects actually show up. You get meetings with qualified decision-makers who understand what the call is about and are prepared to discuss their needs.
The handoff process includes detailed lead intelligence: company background, specific pain points discussed, budget indicators, competition they're evaluating, and decision-making timeline. Your sales team walks into every call fully prepared to have a productive conversation focused on closing, not discovery.
