Did you know Saudi Arabia ranks seventh globally in terms of individual accounts on social media, with seven accounts for each individual and accounts for over 40% of Twitter users in MENA region. Check out our latest infographic on Social media in Saudi Arabia for latest social media statistics and trends in Saudi Arabia.
Contents
- 1 Statistics of Social Media Usage in Saudi Arabia
- 2 Statistics of Social Media Platforms in Saudi Arabia
- 3 Market Numbers
- 4 Growth In Social Media Users By Year
- 5 Major Reasons Why People Mostly Use Social Media In Saudi Arabia
- 6 Average Time Consumption on Social Media Platforms In Saudi Arabia
- 7 Social Media User Profiles By Gender and Age
- 8 Referral for Web Traffic Via Social Media Platforms
- 9 Daily Engagement Statistics
Statistics of Social Media Usage in Saudi Arabia
Saudi Arabia is one of the countries where social media plays a big part in everyday life. Here are some statistics that highlight how people in the kingdom spend their time in different platforms:
| Overview |
| As of 2026, 34.7 million people reside in Saudi Arabia., hence making it a diversified and lively nation. |
| An impressive 38.6 million active social media users exist — 111% of the population — reflecting multiple account ownership. Saudi Arabia ranks 2nd globally for social media penetration at 96.2%. It proves how widely spread these platforms are. |
| 34.4 million people access the internet, maintaining 99% penetration rate, with 48.7 million mobile connections — equal to 140% of the population. |
| On average, every person spends 7 hours and 20 minutes online daily, showing the integral role the internet plays in the routines of its population. |
| Users spend 3 hours and 1 minute on social media per day. as they are very much addicted to social media platforms. |
| WhatsApp remains the top messaging app with 30.39 million users in Saudi Arabia. This platform is significant in communication with friends and family. |
| Among all social media users, the majority are males, accounting for 65.30%. This would mean that women are less active than males while using social media. |
| Facebook drives the highest social media web traffic and holds 43.60%. |
| TikTok is also highly favored, and average users spend 34 hours and 48 minutes a month because of the choice to let creators give themselves an opportunity to express themselves and make fun along with other creative and entertaining videos. |
| YouTube is also quite popular in Saudi Arabia where many videos get million views daily. This platform is a powerful tool both for entertainment and education. |
| A considerable number of people in Saudi Arabia use Instagram, where users share pictures and stories, thereby increasing the number of users across several age categories. |
| Snapchat is usually highly accessed across the social media world of Saudi Arabia. This app is mostly used by younger individuals to share their little moments and ordinary daily routine with friends. |
| A majority of firms employ social media in marketing and engaging with customers. |
| 44% of social media users are aged 18–24, with a median age of 29.6 years, confirming these platforms are strongly youth-driven. |
| Increased sign ups are being reported on various social media per year because of changing trends and easy accessibility of the internet in all parts of the country. |
Penetration of leading social networks in Saudi Arabia
| Social Network | %age of Population |
| 22% | |
| 21% | |
| 19% | |
| Google+ | 15% |
| Facebook Messenger | 13% |
| Skype | 13% |
| 13% | |
| 10% | |
| 10% | |
| Badoo | 8% |
Top Social Media Platforms by most used Social Media Channel
| Social Network | %age of Social media Users |
| 91% | |
| 80% | |
| 53% | |
| 43% | |
| Youtube | 40% |
| Social Network | Top Preferred | Used on Daily Basis |
| 24% | 81% | |
| 42% | 97% | |
| 12% | 24% | |
| 8% | 81% | |
| Youtube | 6% | 70% |
| Google+ | 1% | 56% |
Saudi Arabia ranks 14th in terms of WhatsApp users with 56 percent of mobile phone users
Twitter is the fifth most visited website in Saudi, The average Saudi user tweets 5 times a day.
Statistics of Social Media Platforms in Saudi Arabia
- Facebook has 24.03 million users in Saudi Arabia.
- 99.5% of Saudi Arabian Facebook users access Facebook with their mobile.
- 18% of all content uploaded consists of pictures across all social media platforms
- The two top pages on Facebook in Saudia Arabia are by Mohamad al-Aref , which ranks at first and Aid al-Qarni which ranks at second. These both pages are of Islamic scholars.
- Instagram has grown to 27.88 million users, making it the top social network in Saudi Arabia.
- Among all the Instagram users, 44.4 % of are women and 55.6% are men
- Most famous Instagram Influencers in Saudia Arabia are Ahmad Alshugairi with 12.6 million followers, Ahlam Alshamsi with 12.4 million followers and saudinews50 with 12 million followers.
- The 5th most viewed website in Saudia Arabia is Twitter.
- An average Saudi user sends on average 5 tweets per day.
- The platform’s quarterly increase is about 0.7%.
- Twitter’s 6.4% users are women while 93.6% of the users are males.
- The most famous accounts found on Twitter include @MohamadAlarefe, @salman_alodah, and @Dr_alqarnee, with millions of followers.
Snapchat
- There are around 25.01 million active users in Saudi Arabia,
- Its user base is growing quarter over quarter with a growth rate of 9.5%.
- Distribution of Snapchat active users by gender are 49.6% of women and -48.1% of men. It's a fairly balanced split among the users.
Market Numbers
Saudi Arabia's influencer ad spending reached $95.69 million in 2025, projected to grow to $139.20 million by 2029. The social commerce market is expected to reach $5.1 billion by 2029, growing at a 24.6% CAGR — making Saudi Arabia one of the fastest-growing social commerce markets globally.
Growth In Social Media Users By Year
| Year | Users |
| 2024* | 38.6 Million |
| 2023 | 28.81 Million |
| 2022 | 29.50 Million |
| 2021 | 27.80 Million |
| 2020 | 25.00 Million |
| 2019 | 23.00 Million |
| 2018 | 25.00 Million |
| 2017 | 19.00 Million |
| 2016 | 11.00 Million |
| 2015 | 9.20 Million |
| 2014 | 7.60 Million |
Major Reasons Why People Mostly Use Social Media In Saudi Arabia
| Reasons | Percentage |
| Keeping in Touch with Friends & Family | 44.70% |
| Filling Spare Time | 41.30% |
| Finding Products to Purchase | 29.60% |
| Watching or Following Sports | 26.70% |
| Seeing What’s being Talked about | 26.60% |
| Making New Contacts | 26.40% |
| Following Celebrities or Influencers | 26.10% |
| Reading News Stories | 25.20% |
| Searching for ideas to do or buy anything | 24.90% |
| Watching Live Streams | 23.00% |
Average Time Consumption on Social Media Platforms In Saudi Arabia
| Social Media Platforms | Time Spent |
| TikTok | 34H 48M |
| Youtube | 25H 48M |
| 20H 31M | |
| 14H 32M | |
| Snapchat | 12H 31M |
| 11H 17M | |
| X/Twitter | 8H 01M |
| Facebook Messenger | 7H 44M |
| Line | 3H 49M |
| Telegram | 2H 51M |
| 1H 30M | |
| 1H 02M |
Social Media User Profiles By Gender and Age
| Age | Male | Female |
| 13-17 | 1.90% | 1.80% |
| 18-24 | 14.90% | 9.90% |
| 25-34 | 27.90% | 13.50% |
| 35-44 | 14.00% | 6.00% |
| 45-54 | 4.70% | 1.80% |
| 55-64 | 1.50% | 0.60% |
| 65+ | 0.90% | 0.60% |
Referral for Web Traffic Via Social Media Platforms
| Social Media Platforms | Percentage |
| 68.49% | |
| 15.94% | |
| 7.58% | |
| YouTube | 5.32% |
| 2.22% | |
| 0.18% | |
| 0.16% | |
| Tumblr | 0.11% |
Daily Engagement Statistics
| Social Media Platform | Average Daily Engagement (Minutes) | Engagement Rate (%) |
| 38 minutes | 0.09% | |
| 29 minutes | 1.22% | |
| 3.39 minutes | 0.03% | |
| TikTok | 89 minutes | 6.0% |
| YouTube | 40 minutes | 0.63% |
| Snapchat | 30 minutes | 0.5% |
| 25 minutes | 0.03% |
YouTube reaches 27.2 million users (79.4% of total population). X/Twitter has 24.94 million users. TikTok has 24.54 million users with ad reach covering 138% of the Saudi adult population. Telegram has 20.18 million users and LinkedIn has 12 million members, reaching 34.6% of adults 18+.
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