Updated: Jun 19, 2024
Digital advertising spending in the Middle East is growing at a staggering rate of 37% each year. Currently, estimated at 10% of the total Ad spend, digital Ad spending in the Middle East is expected to reach $1 Billion by 2017. Check out our new infographic, ‘Digital Ad Spending In The Middle East’ for the latest statistics and trends pertaining to the online advertising industry in the Arabic world.
Middle East Digital Ad Spend Could Hit $1 Billion In 5 Years
Total advertising spend in the Middle East is estimated to reach $5 Billion by 2013
MENA online advertising is growing at an unprecedented rate of 37%per year
The total digital advertising spend in the Middle East is currently 8 to 10% of the total global Ad spend
Year | %Of Global Ad Spend |
2013 | 3.7% |
2014 | 4.6% |
2015 | 5.7% |
2016 | 7.2% |
2017 | 8.9% |
The UAE accounts for 47.1% of GCC online Ad spend, followed by Saudi Arabia at 33.3%
Country | % Of Total Online Ad Spend |
UAE | 47.1% |
Saudi Arabia | 33.3% |
Others | 19.6% |
Country | Average Online Ad Spend Per Internet User |
UAE | $31.40 |
Saudi Arabia | $7.80 |
Ad Spending Industry | % |
Banking & Finance | 11.4% |
Real Estate | 11.2% |
Automotive | 10.0% |
Telecom Services | 5.8% |
Education | 4.8% |
Leisure & Entertainment | 4.4% |
Airlines | 4.3% |
Health & Beauty | 4.3% |
Hotels & Resorts | 3.8% |
Restaurants & Bars | 3.0% |
Others | 37.0% |