Digital advertising spending in the Middle East is growing at a staggering rate of 37% each year. Currently, estimated at 10% of the total Ad spend, digital Ad spending in the Middle East is expected to reach $1 Billion by 2017. Check out our new infographic, ‘Digital Ad Spending In The Middle East’ for the latest statistics and trends pertaining to the online advertising industry in the Arabic world.
Middle East Digital Ad Spend Could Hit $1 Billion In 5 Years
Total advertising spend in the Middle East is estimated to reach $5 Billion by 2013
MENA online advertising is growing at an unprecedented rate of 37%per year
The total digital advertising spend in the Middle East is currently 8 to 10% of the total global Ad spend
Estimated Share Of Ad Spend In The Middle East Within The Global Ad Spend
| Year | %Of Global Ad Spend |
| 2013 | 3.7% |
| 2014 | 4.6% |
| 2015 | 5.7% |
| 2016 | 7.2% |
| 2017 | 8.9% |
Percentage Of Ad Spend In Arabic Countries Within The Total GCC Ad Spend
The UAE accounts for 47.1% of GCC online Ad spend, followed by Saudi Arabia at 33.3%
| Country | % Of Total Online Ad Spend |
| UAE | 47.1% |
| Saudi Arabia | 33.3% |
| Others | 19.6% |
Average Online Ad Spend Per Internet User In The UAE And Saudi Arabia
| Country | Average Online Ad Spend Per Internet User |
| UAE | $31.40 |
| Saudi Arabia | $7.80 |
Top 10 Digital Ad Spending UAE Industries
| Ad Spending Industry | % |
| Banking & Finance | 11.4% |
| Real Estate | 11.2% |
| Automotive | 10.0% |
| Telecom Services | 5.8% |
| Education | 4.8% |
| Leisure & Entertainment | 4.4% |
| Airlines | 4.3% |
| Health & Beauty | 4.3% |
| Hotels & Resorts | 3.8% |
| Restaurants & Bars | 3.0% |
| Others | 37.0% |
