Advertising in Arab Countries: Digital Ad Spend in The Middle East

Digital advertising spending in the Middle East is growing at a staggering rate of 37% each year. Currently, estimated at 10% of the total Ad spend, digital Ad spending in the Middle East is expected to reach $1 Billion by 2017. Check out our new infographic, ‘Digital Ad Spending In The Middle East’ for the latest statistics and trends pertaining to advertising in Arab countries.

Digital Ad Spend in The Middle East – Statistics, Trends & Infographics

• Middle East Digital Ad Spend Could Hit $1 Billion In 5 Years
• Total advertising spend in the Middle East is estimated to reach $5 Billion by 2013
• MENA online advertising is growing at an unprecedented rate of 37%per year
• The total digital advertising spend in the Middle East is currently 8 to 10% of the total global Ad spend

Estimated Share Of Ad Spend In The Middle East Within The Global Ad Spend

Percentage Of Ad Spend In Arabic Countries Within The Total GCC Ad Spend

The UAE accounts for 47.1% of GCC online Ad spend, followed by Saudi Arabia at 33.3%

Average Online Ad Spend Per Internet User In The UAE And Saudi Arabia

Top 10 Digital Ad Spending UAE Industries

How GO-Globe Invests in Digital Ads to Drive Success for Middle East Businesses

At GO-Globe, we are proud of the support we are providing to businesses in the Middle East when getting them to grow through the utilization of digital advertising. Our goal is to build impactful advertising strategies for business needs in this region, tailored for and unique to such needs. Having extensive years of experience and knowledge about the advertising market in UAE, it is our ambition to bring brands alive and shining through based on what business expectations are in today's highly competitive world.

GO-Globe Understands Why Digital Advertising Matters in the Middle East

The Middle East is among the growing markets when it comes to digital advertising. The handy use of smartphones in this region and increasing online activities make the place an ideal opportunity for any business to extend their reach. Business advertising in Arab countries has taken remarkable growth over the last decade as businesses realize the importance of connecting with their customers online.

We understand the dynamics and thus formulate strategies corresponding to regional trends here at GO-Globe. For example, the SEO UAE strategy that we implemented ensures that your business tops the listing on search engines so your business gains maximum visibility and drive. We take into account cultural preferences, language nuances, and regional buying habits so that your campaigns strike a chord with your potential clients.

Here is Our Approach to Middle East Advertising

In middle east advertising, we aim to develop strategies that suit every business in individual forms. We first look into your specific market and seek opportunities to get your message in front of ideal customers. Our process includes:

1. Comprehensive Market Research: Perfectly getting to know the UAE and international advertising market is crucial to developing advertisements that'll actually work. We investigate the trend in the business and consumer behavior, your competition as well, in order to create a plan that will put your brand in the best position ever.
2. Data-Driven Campaigns: With cutting-edge tools and analytics at GO-Globe, we track performance, ensuring that every advertising dollar you spend is translated into measurable value.
3. Localized Content: Advertisement in Arab countries is a sensitive matter that requires caution with the kind of message being conveyed. This should ensure that any form of messaging used does not contravene the culture and values of the locals. Our team of experts will write content for you that speaks directly to your audience while maintaining the integrity of your brand.

We Know How Important The Role of SEO is in Effective Advertising

SEO is at the very heart of digital advertising, and the more you are visible on your website, the more organic traffic you will get, and you can start building trust with your audience. GO-Globe automatically incorporates SEO strategies in our campaigns.

For instance, If your business is in Dubai, our SEO experts search that your site gain the highest rank of words like "best services in Dubai" or "top products in UAE." In that way, we enable a brand to reach the potential customers searching for what you have to offer.

Apart from that, in your middle east advertising, having SEO as part ensures that the advertisements grab attention not only superficially but also attracts actual leads for grabbing long-time customers. With our expertise, your business dominates the digital world with sustainable growth.

We Always Explore Expanding Opportunities in the Advertising Market in UAE

The advertising market in UAE is one of the most thriving in the Middle East. From innovative technological ideas to trend-driven consumption, there are a lot of scopes for growth through digital advertisements for businesses. However, coming out from a throng of competitors requires more than placing ads, they require strategy.

We are familiar with the nuances of the UAE advertising market to bring you the campaigns that deliver. For instance, we realize that, in so many ways, consumers in the UAE are more digitally savvy and are able to interact with brands on social media. We help businesses reach out where their audience spends most of its time by developing targeted social media ads.

We use tools like Google Ads so that your campaigns reach the right audience. Whether a video ad, display ad, or pay-per-click campaign, our team ensures your business gets the attention it deserves.

We Do Advertising in Arab Countries That is Tailored for Success

The Middle East is a hub of diversity, and each country expresses its wish about digital advertising. Businesses wanting to succeed in advertising in Arab countries will have to fit their strategies into the local market. At GO-Globe, we are mindful of this, and your campaigns will be as unique as the regions you will be targeting.

For example, consumer preferences in Saudi Arabia vary quite starkly compared to that of the UAE. In Saudi, specific forms of video content and influencer marketing will shine forward while in the UAE it's going to be e-commerce and search engine advertising at its forefront. That is the underlying philosophy of our programmed action, which is a perfect alignment of your campaigns according to these preferences and maximum impact achieved accordingly.

We Aim to Stay Ahead in Middle East Advertising Trends

The field of digital advertising is very dynamic, and businesses have to move with the trend so as not to fade out. Go-Globe has been very watchful regarding the trends within the middle east advertising environment and continues to develop innovative solutions for clients. Here are the trends we are monitoring:

• Personalized Advertising: Nowadays, consumers expect relevant ads toward their interests and needs. Using data analytics, we produce personalized campaigns that can relate to your audience.
• Mobile Advertising: Since most users of the Middle East access the web through mobile phones, we need to ensure that ads are mobile friendly. Our campaign is optimized to fit all forms of mobile devices to reach the target audience.
• Video Marketing: Video content was highly engaging and had now become the base for advertising in Arab countries. At GO-Globe, we have enormously informative, interesting video ads that grab people's attention and make them engage.

We Bridge the Gap Between Local and Global Markets

There is an arising recognition of filling in the local gap while reaching global markets. Most of the companies in the Middle East look to go global with their local orientation. We design such campaigns, bringing you results that will resonate with both groups at GO-Globe.

For instance, we ensure UAE businesses get international customers while holding onto their local market. This might be achieved through SEO UAE techniques or perhaps even something as simple as content culturally relevant to the area.

Moreover, our team is very much aware that there is a very urgent need for multilingual campaigns in the advertising market in UAE since Arabic is to be considered as the core language of the region, though we ensure that your campaign will be effective not only in English but also in other languages.

We Use Advanced Tools and Technologies

Advance tools and technologies would be indispensable for maintaining competitiveness in the middle east advertising market. GO-Globe utilizes high-tech solutions such as AI-based analytics and automation tools along with real-time performance tracking to get the most out of your campaigns.

For example, we can make predictions through AI about consumers' behavior and customize the advertising shown to your target based on their needs. Consequently, your campaigns keep pace with the realities of the fast pace digital landscape. We combine these tools with our experience in advertising in Arab countries to yield results that will drive success in business.

We Know The Importance of Social Media in Advertising

Social media has been a recent staple of Middle Eastern advertising, especially in the UAE. Considering these media channels, such as Instagram, Facebook, and TikTok, they are in demand among consumers and, therefore, ideal for relating to your target market.

GO-Globe believes in finding an interesting angle for social media campaigns. We help your brand stand out on these platforms through influencer collaborations, interactive advertising, or strategically crafted content. As advertising market experts in UAE, we ensure your campaigns are calibrated to strike the right chords across the country while maintaining their global appeal.

We Integrate Artificial Intelligence into Our Middle East Advertising Strategies

AI is changing the face of advertising in Arab countries, and at GO-Globe, the incorporation of AI-based tools within the implementation of your campaign is aimed at optimizing its delivery and spending. Whether it is at the predictive analytics level or a simple audience segmentation, AI gives our team the capability to develop highly targeted advertisements that resonate with and reach the right audience.

For instance, using AI, one can evaluate trends in the consumer behavior of an advertising market in UAE. It can be used to predict what kind of content would fare better and campaigns are adjusted in real-time for optimized performance. Be it the optimization of ad placements or finding the best keywords from which to derive effective content, AI is giving a major boost to the efficiency of your campaign.

We Bring Long-Term Growth Through Advertising

At GO-Globe, we don’t just focus on short-term results. Our goal is to drive long-term growth for your business through effective advertising in Arab countries. By building strong brand awareness and fostering customer loyalty, we ensure that your business remains successful in the years to come.

For example, we focus on creating campaigns that not only attract new customers but also retain existing ones. This is especially important in the advertising market in UAE, where competition is fierce, and customer loyalty can make all the difference.

By integrating strategies like SEO UAE, personalized content, and mobile-friendly ads, we help your brand stay ahead of the curve. Whether you’re targeting local consumers or aiming to expand internationally, GO-Globe is your partner for success in the Middle East.