Here’s a quick look at how mobile commerce fares in China, and what percentage of shoppers are using smartphones and tablets to shop at online stores. 81% of Chinese internet users access mobile internet services, as compared to 74.5% in 2012. Given that, it’s clear why China is making quick strides in the m-commerce market.
Take a look at our infographic, “Mobile Commerce In China”, to understand m-commerce trends in this part of the world. We’ve researched Year-on-Year (YOY) growth stats, usage of m-commerce apps, most-popular mobile payment methods and much more for you. Go ahead and check out our informative infographic for a one-glance-view of Chinese m-commerce!
M-commerce market size and annual growth (trade size, billion Yuan)
In 2013, m-shopping registered 165.4% YoY growth as compared to 35.7% of PC-shopping.
| Year | Size | Growth |
| 2017 | 998.47 | 39.4% |
| 2016 | 716.25 | 44.6% |
| 2015 | 495.31 | 54.6% |
| 2014 | 320.34 | 91.1% |
| 2013 | 167.64 | 165.4% |
Mobile Shoppers in China
50% of China’s mobile shoppers are aged between 24 and 30.
By Sex
| Male | 58% |
| Female | 42% |
69% of Chinese consumers (versus 46% of US consumers) have purchased a product or service through their smartphones.
Monthly Estimates Of Activity And Usage Times Of Top Mobile Shopping Apps
| Active accounts (million) | Average using times (monthly) | |
| Taobao | 119.09 | 9.3 |
| JD | 26.59 | 4.3 |
| Tmall | 24.49 | 3.6 |
| Vipshop | 8.56 | 5.8 |
| Suning | 5.12 | 2.6 |
During Singles Day, mobile devices accounted for 15% of sales on Alibaba, to the tune of $877 million. This figure has gone up 455% from $158 million last year. In terms of order numbers, 21% came from smartphones and tablets, a big increase from 5% in 2012.
4 out of 5 mobile purchases on Taobao platforms are made via iPhones and iPads
Purchases made via mobiles are paid 67 seconds faster than purchases made through PCs
In China, the most-used mobile payment solutions are SMS payment, mobile web payment, and mobile app payment.
| Payment Solution | %age |
| SMS | 30.5% |
| Mobile web | 18.4% |
| Mobile app | 22.7% |
| Mobile phone bundled bank card | 13.6% |
| QR code | 6.1% |
| NFC | 5.0% |
| Mobile POS | 3.6% |
