How Much Do Smartphones Cost - Statistics and Trends

Created: Sep 17, 2014

Updated: June 19, 2024

Almost every mobile-savvy person now owns a smartphone around the world. Needless to say, the huge demand for smartphones has brought many players into the market. Samsung, Apple, Sony, Motorola and Nexus still top the charts, but there are many other players out there. By the way, did you know that the average selling price of smartphones worldwide will drop 21.4% from $337 this year to $265 by 2017? Just food for thought. This is what happens when supply starts to match up with demand and then goes beyond it. It’s possible to buy a fairly reasonable smartphone for less than a 100 $ USD these days. That’s for a reasonable, but fairly low-end smartphone. The high-end ones are still retailing in the 250+ USD range.In the following infographic, “How much do smartphones cost? Related statistics and trends”, we present the latest smartphone stats and trends for you.


The average selling price of smartphones worldwide will drop 21.4% from $337 this year to $265 by 2017

Estimated Average Selling Price Of Smartphone By Region

Region 2013 2017 Price difference
North America $531 $567 6.8%
Europe $419 $259 -38.2%
Middle East and Africa $338 $230 -32.0%
Latin America $288 $246 -14.6%
Asia/Pacific $262 $215 -17.9%


About 2/3rdof the overall smartphone market is represented by extremely low-end "mass market" devices.

The average price of iPhone is nearly 3 times higher than the average price that represents 2/3rdof the entire "smartphone" market.

Worldwide Smartphone OS Share By Price

Price Android iOS Windows
Less than $200 58.7% 0% 61.4%
$200-400 21.5% 15.4% 24.9%
$400+ 19.8% 84.6% 13.7%


Average Selling Price Of iOS And Android Smartphones

Year Android iOS Price gap
2012 $320 $686 $366
2013 $276 $650 $374
2014 $254 $657 $403

Top5 Smartphone Manufacturers In 2013 (Millions Of Units)


Smartphone Manufacturer Number OF UNITS (IN Millions)
Samsung 313.9
Apple 153.4
Huawei 48.8
LG 47.7
Lenovo 45.5
Others 394.9


Users in Japan are far more likely to download paid apps. Presently the download average stands at 17.5 paid app downloads per smartphone user.

Countries With The Highest Number Of Paid App Downloads Per Smartphone User

Country Paid Apps Per Smartphone User
Japan 17.5
Australia 10.9
Switzerland 9.4
Norway 9.3
Sweden 8.9
United States 7.5
Denmark 6.3
Singapore 6.3
France 3.5
South Korea 2.7


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