Updated: 19/06/2024
Almost every mobile-savvy person now owns a smartphone around the world. Needless to say, the huge demand for smartphones has brought many players into the market. Samsung, Apple, Sony, Motorola and Nexus still top the charts, but there are many other players out there. By the way, did you know that the average selling price of smartphones worldwide will drop 21.4% from $337 this year to $265 by 2017? Just food for thought. This is what happens when supply starts to match up with demand and then goes beyond it. It’s possible to buy a fairly reasonable smartphone for less than a 100 $ USD these days. That’s for a reasonable, but fairly low-end smartphone. The high-end ones are still retailing in the 250+ USD range.In the following infographic, “How much do smartphones cost? Related statistics and trends”, we present the latest smartphone stats and trends for you.
The average selling price of smartphones worldwide will drop 21.4% from $337 this year to $265 by 2017
Estimated Average Selling Price Of Smartphone By Region
Region | 2013 | 2017 | Price difference |
North America | $531 | $567 | 6.8% |
Europe | $419 | $259 | -38.2% |
Middle East and Africa | $338 | $230 | -32.0% |
Latin America | $288 | $246 | -14.6% |
Asia/Pacific | $262 | $215 | -17.9% |
About 2/3rdof the overall smartphone market is represented by extremely low-end "mass market" devices.
The average price of iPhone is nearly 3 times higher than the average price that represents 2/3rdof the entire "smartphone" market.
Worldwide Smartphone OS Share By Price
Price | Android | iOS | Windows |
Less than $200 | 58.7% | 0% | 61.4% |
$200-400 | 21.5% | 15.4% | 24.9% |
$400+ | 19.8% | 84.6% | 13.7% |
Average Selling Price Of iOS And Android Smartphones
Year | Android | iOS | Price gap |
2012 | $320 | $686 | $366 |
2013 | $276 | $650 | $374 |
2014 | $254 | $657 | $403 |
Top5 Smartphone Manufacturers In 2013 (Millions Of Units)
Smartphone Manufacturer | Number OF UNITS (IN Millions) |
Samsung | 313.9 |
Apple | 153.4 |
Huawei | 48.8 |
LG | 47.7 |
Lenovo | 45.5 |
Others | 394.9 |
Users in Japan are far more likely to download paid apps. Presently the download average stands at 17.5 paid app downloads per smartphone user.
Countries With The Highest Number Of Paid App Downloads Per Smartphone User
Country | Paid Apps Per Smartphone User |
Japan | 17.5 |
Australia | 10.9 |
Switzerland | 9.4 |
Norway | 9.3 |
Sweden | 8.9 |
United States | 7.5 |
Denmark | 6.3 |
Singapore | 6.3 |
France | 3.5 |
South Korea | 2.7 |