E Commerce is an ever-changing industry, and those looking to go ahead in this field need to be well aware of the latest technology trends. According to stats, almost 77.24% of customers cancel their cart before checking out. This shows that digital marketers still need to do plenty of work to gain shoppers’ confidence. This is where Virtual Reality may prove handy. One-third of online shoppers believe that the e-commerce industry should invest more in these technologies to convince customers and improve the online shopping experience.
Virtually Reality allows customers to view and experience the products before buying. Using VR, shoppers will choose the right product at the first attempt, which will surely enhance their online shopping experience.
According to a study published in 2018, it was reported that estimated 24 million VR devices would be sold worldwide in the coming years. Furthermore, there are more than 200 VR headset devices available on Amazon, and there are more than 400 companies have started working with the label of Virtual Reality technology startups.
Virtual Stores and In-store experience are the two main applications of Virtual Reality in the field of e-commerce. These applications will allow customers to browse through shopping racks as they are inside the store. And during the COVID-19 pandemic, Virtual Reality may prove to be the missing block of the puzzle for the e-commerce industry allowing online shoppers to enjoy the experience of physical stores in a memorable way.