Did you know that two in five employers use social media to screen candidates?
Employers are quickly grasping that a candidate’s social media activities present a far more accurate picture of who the candidate is.Employers show great interest in knowing if a candidate is less than truthful about their qualifications or experience. So whatever you put out there, including random comments, photos and descriptions are seriouslyconsidered during
candidate evaluation.
Infographic by - Go Globe
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Check out our infographic, “The Role Of Social Media In Pre-Employment Candidate Screening– Statistics And Trends”, where we present many interesting facts, as follows:
- Why employers use social media to screen candidates
- How many employers have found negative information on candidates via social media
- How many employers have found reasons to hire candidates based on their social media profiles
- Which social media sites are most frequently used by employers to screen candidates before hiring them
- Negative Information on Candidates (Upload from here to end)
- Reasons to Hire Candidates
- Most Frequently Used Social Media Platforms
- Impact of Social Media Presence on Job Seekers
- Types of Content Leading to Rejection
- Importance of Professional Networking
- Employer Trust in Social Media Information
- Shift Towards Visual Content
- Social Media Background Checks as Standard Practice
- Candidate Awareness of Social Media Impact
- Risks of Negative Information
- Candidate Networking on Social Media
- Impact of Professionalism on Hiring
- Future Trends in Social Media Screening
Contents
- 1 Negative Information on Candidates
- 2 Reasons to Hire Candidates
- 3 Most Frequently Used Social Media Platforms
- 4 Impact of Social Media Presence on Job Seekers
- 5 Types of Content Leading to Rejection
- 6 Importance of Professional Networking
- 7 Employer Trust in Social Media Information
- 8 Shift Towards Visual Content
- 9 Social Media Background Checks as Standard Practice
- 10 Candidate Awareness of Social Media Impact
- 11 Risks of Negative Information
- 12 Candidate Networking on Social Media
- 13 Impact of Professionalism on Hiring
- 14 Future Trends in Social Media Screening
Negative Information on Candidates
Many employers have encountered negative information about candidates on their social media profiles.
| Statistic | Value |
| Employers who found negative information about candidates | 57% |
| Common negative content found: inappropriate photos (40%), posts about illegal activities (36%) |
Source 1: CareerBuilder
Source 2: JobVite
Reasons to Hire Candidates
Social media profiles can positively influence hiring decisions, showing the personality and skillset of a candidate.
| Statistic | Value |
| Employers who found reasons to hire candidates based on social media | 60% |
| Positive traits noted: strong communication skills (36%), professional image (32%) |
Source 1: CareerBuilder
Source 2: Weber Shandwick
Most Frequently Used Social Media Platforms
Employers utilise some social media platforms much more than others for screening candidates.
| Statistic | Value |
| Most used platforms for screening: LinkedIn (87%), Facebook (47%), Twitter (36%) | |
| Employers who use Instagram for screening candidates | 33% |
Source: JobVite
Impact of Social Media Presence on Job Seekers
Candidates are increasingly aware of how their social media presence may impact their job applications.
| Statistic | Value |
| Job seekers who have changed their social media habits due to job search concerns | 61% |
| Candidates who believe social media profiles influence hiring decisions | 67% |
Source: JobVite
Types of Content Leading to Rejection
Some types of social media content result in a candidate's rejection.
| Statistic | Value |
| Employers citing inappropriate photos as a reason for rejection | 46% |
| Employers citing posts related to drug use or illegal activities as reasons for rejection | 39% |
Source: CareerBuilder
Importance of Professional Networking
In today's competitive market, having a professional presence online is important to candidates seeking jobs.
| Statistic | Value |
| Employers who find candidates with professional social media profiles more appealing | 62% |
| Candidates who report receiving job offers through social media | 29% |
Source: JobVite
Employer Trust in Social Media Information
Employers are likely to make hiring decisions based on their belief in information obtained via social media.
| Statistic | Value |
| Employers who trust social media information more than resumes | 33% |
| Employers who feel social media gives a better picture of a candidate than a resume | 47% |
Source: CareerBuilder
Shift Towards Visual Content
Social media is becoming increasingly visual, affecting how candidates wish to present themselves and how employers perceive candidates.
| Statistic | Value |
| Employers who pay attention to video content in candidate profiles | 58% |
| Candidates who use video introductions in their job applications | 30% |
Source: JobVite
Social Media Background Checks as Standard Practice
Running social media background checks is becoming the trend for most industries today.
| Statistic | Value |
| Employers who conduct social media background checks as part of their hiring process | 80% |
| Industries most likely to conduct social media checks: healthcare (60%), tech (58%) |
Source: CareerBuilder
Candidate Awareness of Social Media Impact
So, more candidates are sensitive to how social media will impact their employment search. This may cause people to be more reflective about what they post online.
| Statistic | Value |
| Candidates who believe employers check their social media | 70% |
| Candidates who adjust their social media presence due to hiring practices | 65% |
Source: CareerBuilder
Risks of Negative Information
Whatever negative content a candidate has on social media significantly hampers their chances of getting hired. Employers distrust such information.
| Statistic | Value |
| Employers who reported rejecting candidates due to negative social media content | 54% |
| Types of negative information leading to rejection: inappropriate comments (40%), illegal drug use (30%) |
Source: CareerBuilder
Candidate Networking on Social Media
Candidates increasingly use social media platforms for networking, which influences hiring decisions.
| Statistic | Value |
| Candidates who have networked with potential employers via social media | 34% |
| Candidates who have received job offers through networking on social media | 23% |
Source: JobVite
Impact of Professionalism on Hiring
The professionalism one practices on social media sites will bring huge differences in hiring outcomes.
| Statistic | Value |
| Employers who consider a professional social media presence essential | 68% |
| Candidates who feel their professionalism is reflected in their social media profiles | 55% |
Source: CareerBuilder
Future Trends in Social Media Screening
The role of social media in candidate screening will continue to evolve and change, impacting both how candidates are hired and how they present themselves.
| Statistic | Value |
| Employers who believe social media will play a bigger role in future hiring practices | 73% |
| Candidates who are actively enhancing their social media profiles to attract employers | 60% |
Source: JobVite
Social media's role in pre-screening candidates is crucial in today’s job market, influencing hiring decisions significantly. Many employers use social media to evaluate candidates, often discovering positive and negative traits. With these trends, companies in regions such as Dubai are adapting to these changes, so working with a Dubai web design agency can help them be more visible online and, thus, look attractive to potential employees. Any job seeker and employee will realise that professionalism on social media will be key; hence, they could make the right decision based on informed hiring.
