The Importance of Online Customer Retention [Infographic]

41% of online revenue comes from returning and repeat purchasers, who represent only 8% of all visitors and a 5% increase in customer retention can increase profits by 25% to 125%. Check out our latest infographic “The Importance of Online Customer Retention” to understand how important is it to retain online customers and customer retention best practices for E-commerce businesses.

The Importance of Online Customer Retention [Infographic]

Infographic by go-globe- Web Design Abu Dhabi

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<a href="https://oldsite.go-globe.com/wp-content/uploads/2013/07/online-customer-retention.jpg"><img src="https://oldsite.go-globe.com/wp-content/uploads/2013/07/online-customer-retention.jpg" alt=" The importance of online customer retention" width="580" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /> <strong>Infographic by- <a href="https://www.go-globe.com/510">Web Design Abu Dhabi</a></strong>

Companies focus on customer acquisition more than customer retention, even though it can cost 7 times more to acquire new customers.

Globally, the average value of a lost customer is $243.
A 5% increase in customer retention can increase profits by 25% to 125%.

The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%

E-commerce spending for new customers is on average $24.50, compared to $52.50 for repeat customers.

39% of surveyed shoppers see loyalty programs as the biggest incentive to making a second purchase online.

17 Best Practices of Online Customer Retention

• Offer quality products
• Offer exclusive deals
• Provide excellent customer service
• Sell at competitive prices
• Be very convenient
• Reward repeat purchasers
• Never stop saying “Thank You”
• Ask for opinions
• Use a personalized approach
• Think lifetime value
• Offer complementary products
• Stay in touch
• Offer incentives for referrals
• Offer fast delivery options
• Set and beat customer expectations
• Allow easy repeat purchases
• Offer free and easy returns
• Send email reminders for birthdays and events