The Importance of Local Search Engine Marketing – Statistics and Trends

Currently, local search engine marketing becomes an important part of every business that seeks to be within reach of the society. Since many people now are searching for goods and services that can be found closer, knowledge of local searches is critical to better one’s position.

This kind of marketing ensures that your business will appear in relevant local searches allowed for doing businesses in that area. Since the latest local search statistics keep changing, tweaking search strategies gives businesses an advantage for the reasons of capturing customers much easier.

In this blog, we will focus on searching statistics and the indispensable reasons why S.E.M pays off the necessary efforts, taking advantage of the impact on your business.

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Key Search Engine Marketing Statistics

Understanding the recent search engine marketing statistics gives the marketer the tools to tailor make effective strategies that will eliminate losses and promote profits even further. Here’s an overview of the numbers we present with classification for easy perception:

General Search Trends in Search Engine Marketing

• On a daily basis Google receives more than 8.5 billion search queries which corresponds to more than 6.3 million searches every minute. This figure highlights the enormous scale of search activity as well as the bulk of all online activities performed in Google, whose share amounts approximately to 78 %.
• Google receives more than 2 trillion of the searches on a yearly basis which illustrates the staggering number of search queries submitted every year.
• 81% of internet users use search engines to find information, while only 74% are looking through online shopping or auction sites. 
• By the end of 2023, Google occupies 82% of the market using desktop searches, showing everyone its market share in web search.
  

Related: 8 Useful SEO Considerations For Local Businesses To Rank High At Google

Local Search Engine Marketing

• 46% of all Google searches are performed for the purpose of obtaining local results, and SEM becomes essential when targeting customers in the immediate vicinity. 
• 35% of U.S. households used smart speakers in 2022, with a 30% adoption rate in Canada and 28% in Australia, illustrating variation in smart speaker usage among different markets.

Mobile and Device Trends

• Mobile traffic now represents nearly 60% of all web traffic, significantly surpassing desktop traffic and highlighting the need for mobile-optimized content.
• About 52% of all PPC clicks come from mobile devices Google Display Network spans over 2 million websites, showcasing its capacity display ads.
• The Google Display Network features over 2 million websites, showcasing its extensive reach for display ads.

Search Engine Marketing Effectiveness

• Long-tail keywords, which consist of three or more words, are more cost-effective and typically yield higher conversion rates compared to shorter keywords.
• Businesses generally see an average return of $2 for every $1 spent on Google Ads, indicating a strong ROI for search engine advertising.
• 63% of internet users click on Google paid search ads, showing the effectiveness of paid search in driving traffic.
• 27% of consumers are likely to search for terms related to a brand after seeing a display advertisement, demonstrating the impact of display ads on search behavior.
• The average click-through rate (CTR) for the top position in Google search results is 27.6%, highlighting the value of high search rankings.

Marketing Technology and Search Engine Marketing Trends

• Over 80% of marketers are using AI tools in their digital marketing strategies, particularly for ad targeting, reflecting a significant shift towards technology-driven marketing.
• 96% of individuals watch explainer videos to learn more about products or services, and 89% of these viewers make a purchase based on the video.
• 27% of consumers are likely to search for terms related to a brand after seeing a display ad, showing the influence of display ads on search behavior.
• 52% of B2B PPC advertisements point to home pages instead of dedicated landing pages, which can affect conversion rates.

Search Engine Marketing Share

The global search engine market, valued at USD 167.02 billion in 2023, is anticipated to grow from USD 185.4 billion in 2024 to USD 429.8 billion by 2032, reflecting a robust CAGR of 11.0% during this period. This significant growth highlights the expanding role of search engine marketing trends and the increasing investment in digital advertising strategies.

Asia Pacific led the search engine market share in 2023, with key players like Google, Baidu, and Microsoft driving the market dynamics. This underscores the importance of local search engine marketing as businesses navigate diverse regional markets and adapt to evolving search engine marketing statistics.
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