The Importance of Local Search Engine Marketing – Statistics and Trends

Currently, local search engine marketing becomes an important part of every business that seeks to be within reach of the society. Since many people now are searching for goods and services that can be found closer, knowledge of local searches is critical to better one’s position.

This kind of marketing ensures that your business will appear in relevant local searches allowed for doing businesses in that area. Since the latest local search statistics keep changing, tweaking search strategies gives businesses an advantage for the reasons of capturing customers much easier.

In this blog, we will focus on searching statistics and the indispensable reasons why S.E.M. pays off the necessary efforts, taking advantage of the impact on your business.

Check out our infographic on "The Importance of Local Search Engine Marketing" for the latest local search-related statistics and trends.

Key Search Engine Marketing Statistics & Infographics

Infographic by GO Globe Website Design Company in Bahrain

Understanding the recent search engine marketing statistics gives the marketer the tools to tailor make effective strategies that will eliminate losses and promote profits even further. Here’s an overview of the numbers we present with classification for easy perception:

General Search Trends in Search Engine Marketing

• On a daily basis Google receives more than 8.5 billion search queries which corresponds to more than 6.3 million searches every minute. This figure highlights the enormous scale of search activity as well as the bulk of all online activities performed in Google, whose share amounts approximately to 78 %.
• Google receives more than 2 trillion of the searches on a yearly basis which illustrates the staggering number of search queries submitted every year.
• 81% of internet users use search engines to find information, while only 74% are looking through online shopping or auction sites. 
• By the end of 2023, Google will occupy 82% of the market using desktop searches, showing everyone its market share in web searches.

Related: 8 Useful SEO Considerations For Local Businesses To Rank High At Google

Local Search Engine Marketing

• 46% of all Google searches are performed to obtain local results, and SEM becomes essential when targeting customers in the immediate vicinity. 
• 35% of U.S. households used smart speakers in 2022, with a 30% adoption rate in Canada and 28% in Australia, illustrating variation in smart speaker usage among different markets.

Mobile and Device Trends

• Mobile traffic now represents nearly 60% of all web traffic, significantly surpassing desktop traffic and highlighting the need for mobile-optimized content.
• About 52% of all PPC clicks come from mobile devices. Google Display Network spans over 2 million websites, showcasing its capacity display ads.
• The Google Display Network features over 2 million websites, showcasing its extensive reach for display ads.

Search Engine Marketing Effectiveness

• Long-tail keywords, which consist of three or more words, are more cost-effective and typically yield higher conversion rates compared to shorter keywords.
• Businesses generally see an average return of $2 for every $1 spent on Google Ads, indicating a strong ROI for search engine advertising.
• 63% of internet users click on Google paid search ads, showing the effectiveness of paid search in driving traffic.
• 27% of consumers are likely to search for terms related to a brand after seeing a display advertisement, demonstrating the impact of display ads on search behavior.
• The average click-through rate (CTR) for the top position in Google search results is 27.6%, highlighting the value of high search rankings.

Marketing Technology and Local Search Engine Marketing Trends

• Over 80% of marketers are using AI tools in their digital marketing strategies, particularly for ad targeting, reflecting a significant shift towards technology-driven marketing.
• 96% of individuals watch explainer videos to learn more about products or services, and 89% of these viewers make a purchase based on the video.
• 27% of consumers are likely to search for terms related to a brand after seeing a display ad, showing the influence of display ads on search behavior.
• 52% of B2B PPC advertisements point to home pages instead of dedicated landing pages, which can affect conversion rates.

Search Engine Marketing Share

The global search engine market, valued at USD 167.02 billion in 2023, is anticipated to grow from USD 185.4 billion in 2024 to USD 429.8 billion by 2032, reflecting a robust CAGR of 11.0% during this period. This significant growth highlights the expanding role of international and local search engine marketing trends and the increasing investment in digital advertising strategies.

Asia Pacific led the search engine market share in 2023, with key players like Google, Baidu, and Microsoft driving the market dynamics. This underscores the importance of local search engine marketing as businesses navigate diverse regional markets and adapt to evolving search engine marketing statistics.
Related: SEO in Niche Markets

Report on Search Engine Market Coverage

Top Search Engines Statistics Search Engine Marketers In the United States

The Fastest Growing Search Engines Among Marketers In United States

How GO-Globe is Helping Local Businesses Grow With Local Search Engine Marketing Strategies

At GO-Globe, we realize that local businesses need to get noticed by their customers. That's why we're all about local search engine marketing and how to help businesses like yours thrive in the digital world. Whether a small shop or a service-based local business, we can make sure that the potential of this internet-facilitated marketplace is tapped.

We Make Sure Local Customers Find You

Running a local business is not easy nowadays because you have to ensure that people in your area can find you online easily. One of the first steps in this would be ensuring that your website appears when the person is searching for what you offer. That's where local search engine marketing fits the bill. It's the approach assisting businesses in showing up in search results when individuals look for specific services or products nearby.

We utilize SEO services to optimize your website. This makes it easier for search engines like Google to understand exactly what you do and where you are. In return, this improves the odds of showing up when potential customers look for businesses around you. It's all about ensuring your business gets noticed by the right people.

How Our SEO Services Boost Your Online Visibility

Our SEO services help maximize the visibility of your website on major search engines. We begin by researching the keywords that a search query for any business similar to yours uses. Keywords are an important factor in helping improve a website's ranking in search results.

We ensure that those keywords are inserted naturally into your website content so that Google can easily find you. Our team is both on the technical side and the content side of your website to make sure it's optimized for local searches, from website speed to mobile-friendliness.

Our major part of SEO services is concentrated on local SEO, where we will give attention to those details specifically for local businesses. This includes creating a Google My Business profile, receiving customer reviews, and making sure your business information is consistent across the web. All these help Google understand where you are located and what services you have to offer.

• By Building a Strong Online Presence for Your Local Business

Just having a website is not enough to grow your local business. The strength of your online presence will largely determine how far you can take your local business. It means letting people know who you are and what you provide. At GO-Globe, we achieve that by helping you come up with high-quality content that presents your value propositions directly to your target customers.

We use local search engine marketing to create content that answers questions your potential customers may have. Whether it's blog posts, social media updates, or videos, we ensure your content reaches the right audience. In addition to this, we also help you get listed in local directories and on review sites, which increases your chances of being found online.

We also use our expertise to create quality backlinks to your website. These are links from other websites that point to your site. When a search engine finds that other trusted websites are linking to you, they know that your business is very reputable and relevant. Therefore, this will help increase your ranking in search results, meaning that more people will be able to find you.

• By Staying Ahead with Ongoing Optimization

At GO-Globe, we don't just set up your website and leave it. We know that the world of local search engine marketing is a changing landscape. Search engines update their algorithms, new trends come in, and customer behavior shifts. That's why we provide ongoing optimization for you to ensure that your business stays ahead of the pack.

We monitor your website’s performance regularly and make updates as needed to improve your rankings. Whether it’s updating your keywords, improving your website’s user experience, or adjusting your content strategy, we’re always working to make your website better.

We are also keen to monitor your competition. We can find out possibilities on how to overtake them through knowing their websites and strategies. Our team never stops working to help you be ahead of the times in terms of local SEO, so that your business will keep growing further.

• By Reaching More Customers with Local Advertising

Another big way in which we support local businesses to grow is through targeted local search engine marketing. We utilize search engine marketing strategies locally to create ads for the right kind of people at the right time. Whether it's Google Ads or on social media platforms, we can assist you in setting up ads that appear to people when they are actively searching for businesses like yours.

Local advertising delivers the opportunity to target actual customers who are close by, ready to act. We collaborate with you in developing attention-grabbing ads that push visitors to your website. Using smart targeting strategies, we help invest your ad spend effectively by targeting only the best likely-to-convert groups.

• By Creating a Customer Experience That Drives Sales

We think local businesses should not only attract visitors to their websites but also make them into paying customers. That's why we're committed to ensuring your website delivers a great customer experience. A beautifully designed website that's easy to navigate, loads fast, and gives customers what they need, which will make all the difference between a visitor placing an order or not.

Our SEO services range from getting people to visit your site to actually improving the design and functionality of your website, from clear calls to action to simple checkout processes. So that once someone lands on your site, they have a smooth journey to becoming a customer.

Lastly, we utilize email marketing and remarketing tools through which we can always be in touch with people who have visited your site but didn't end up doing the desired action. Through these tools, you stay top of mind and encourage customers to return for the completion of a purchase.

The GO-Globe Difference: Helping Local Businesses Succeed

At GO-Globe, we love helping a small local business grow. Our team is driven by a committed passion for using the best SEO services and local search engine marketing strategies to help you succeed online. Be it a small shop or service provider, our services are tailored according to your individual needs.

We respect that each local business is unique and will take the time to learn about your business, goals, and customers, which helps us create personalized strategies that drive results that improve the ranking of your website in search engines or help you reach more local customers.

With GO-Globe, your business will soar to new heights. We will guide you through the world of local SEO and online marketing, ensuring you keep ahead of the curve and towards the customers you need to grow.