Our Infographic "Social Media Marketing Industry" covers the latest Social Media Trends, Social Media Challenges, Strategy of social media marketers and lot more.
Infographic by - GO-Globe
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Top 10 challenges marketers face in Social Media Marketing
- Measuring the effect of Social Media Marketing
- Finding target audience
- Engaging with target audience
- Selling products and services on Social media sites
- Increasing productivity to maximize social media results
- Creating a social media strategy
- Identifying the most effective social media techniques
- Finding efficient tools to manage social media plans
- Using Different social media platforms
- Finding the best social media platform for business
Why Marketers prefer Social Media Marketing –
| Benefits | %age |
| Increased Business Exposure | 85% |
| Increase in Traffic | 69% |
| Better Marketplace Insight | 65% |
| Generated Leads | 58% |
| Building loyal community | 58% |
| Improved search engine rankings | 55% |
| Grew Business partnerships | 51% |
| Reduced marketing expenses | 46% |
| Improved sales | 40% |
Most Commonly used Social Media Tools
| Social Media Tools | %age |
| 92% | |
| 82% | |
| 73% | |
| Blogs | 61% |
| Youtube + Video sharing sites | 57% |
| Google+ | 40% |
| Photo sharing sites ( Pinterest/ Flickr/Instagram) | 21% |
| Forums | 19% |
| Social Bookmarking sites | 16% |
| Geo-Location Sites ( Foursquare) | 14% |
| Daily Deal Sites ( Groupon) | 6% |
94% of marketers have used social media to promote their businesses. Out of which 83% think that Social Media is Important for their business
How experienced are Social Media Marketers
| Experience | %age |
| More than 3 years | 16% |
| 1-3 Years | 40% |
| 6 – 12 months | 23% |
| Less than 6 months | 17% |
| No experience | 4% |
Weekly Time Spent on Social Media Marketing
| Weekly Time Spent | %age |
| Less than 1 Hour | 3.5% |
| 1-5 hours | 37.7% |
| 6-10 hours | 26.2% |
| 11-15 hours | 10.6% |
| 16-20 hours | 7.6% |
| 21-30 hours | 7.1% |
| 31-40 hours | 4.4% |
| More than 40 | 2.9% |
How Marketers are planning to change their Social Media Efforts in Future
| Social Media Platform | Increase | Decrease | Stay Same | No Plans |
| Youtube /Video Marketing | 76% | 1% | 14% | 10% |
| 72% | 2% | 23% | 4% | |
| 69% | 1% | 23% | 7% | |
| Blogs | 68% | 2% | 18% | 12% |
| Google+ | 67% | 1% | 11% | 21% |
| 66% | 1% | 23% | 11% | |
| Photo Sharing Sites ( Pinterest /Instagram /Flickr) | 38% | 1% | 21% | 40% |
| Forums | 34% | 2% | 24% | 40% |
| Social Bookmarking Sites | 31% | 2% | 22% | 45% |
| Geo-Location Sites ( Foursquare) | 23% | 1% | 19% | 57% |
| Daily Deal Sites ( Groupon) | 12% | 3% | 13% | 72% |
