Social Media Marketing Industry [Infographic]

Created: Oct 11, 2012

Updated: May 10, 2024

Our Infographic "Social Media Marketing Industry" covers the latest Social Media Trends, Social Media Challenges, Strategy of social media marketers and lot more.

Social Media Marketing Industry

Infographic by - GO-Globe

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Top 10 challenges marketers face in Social Media Marketing

  • Measuring the effect of Social Media Marketing
  • Finding target audience
  • Engaging with target audience
  • Selling products and services on Social media sites
  • Increasing productivity to maximize social media results
  • Creating a social media strategy
  • Identifying the most effective social media techniques
  • Finding efficient tools to manage social media plans
  • Using Different social media platforms
  • Finding the best social media platform for business

 

Why Marketers prefer Social Media Marketing –

Benefits

%age

Increased Business Exposure 85%
Increase in Traffic 69%
Better Marketplace Insight 65%
Generated Leads 58%
Building loyal community 58%
Improved search engine rankings 55%
Grew Business partnerships 51%
Reduced marketing expenses 46%
Improved sales 40%

Most Commonly used Social Media Tools

Social Media Tools %age
Facebook 92%
Twitter 82%
LinkedIn 73%
Blogs 61%
Youtube + Video sharing sites 57%
Google+ 40%
Photo sharing sites ( Pinterest/ Flickr/Instagram) 21%
Forums 19%
Social Bookmarking sites 16%
Geo-Location Sites ( Foursquare) 14%
Daily Deal Sites ( Groupon) 6%

94% of marketers have used social media to promote their businesses. Out of which 83% think that Social Media is Important for their business

How experienced are Social Media Marketers

Experience %age
More than 3 years 16%
1-3 Years 40%
6 – 12 months 23%
Less than 6 months 17%
No experience 4%

Weekly Time Spent on Social Media Marketing

Weekly Time Spent %age
Less than 1 Hour 3.5%
1-5 hours 37.7%
6-10 hours 26.2%
11-15 hours 10.6%
16-20 hours 7.6%
21-30 hours 7.1%
31-40 hours 4.4%
More than 40 2.9%

How Marketers are planning to change their Social Media Efforts in Future

Social Media Platform Increase Decrease Stay Same No Plans
Youtube /Video Marketing 76% 1% 14% 10%
Facebook 72% 2% 23% 4%
Twitter 69% 1% 23% 7%
Blogs 68% 2% 18% 12%
Google+ 67% 1% 11% 21%
LinkedIn 66% 1% 23% 11%
Photo Sharing Sites ( Pinterest /Instagram /Flickr) 38% 1% 21% 40%
Forums 34% 2% 24% 40%
Social Bookmarking Sites 31% 2% 22% 45%
Geo-Location Sites ( Foursquare) 23% 1% 19% 57%
Daily Deal Sites ( Groupon) 12% 3% 13% 72%

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