The Middle East is seeing a massive growth in the sales and penetration level of smartphones in the market. According to a recent survey by Cisco’s Middle East branch, smartphones are the most desired devices among the 18 to 34 year group in the Middle East. Check out our new infographic, “Smartphone Usage in The Middle East” for the latest statistics and trends such as smartphone penetration by country, smartphone market share, smartphone customer demographics and more.
Smartphones represent 40% of total impressions in the Middle East, which is 45% higher than the global average, according to a report by InMobi.
Smartphone penetration in the Middle East region is projected to grow up to 39% by 2015.
Smartphone Penetration By Country
|
Country |
Penetration %age |
| Qatar | 75% |
| UAE | 73% |
| Saudi Arabia | 60% |
| Jordan | 50% |
| Egypt | 26% |
| Morocco | 16% |
Smartphone Population Demographics
72% of smartphone owners are less than 34 years old
By Gender
| Gender | %age |
| Male | 62% |
| Female | 38% |
Smartphone Market Share by Platform
| Platform | %age |
| Android | 40% |
| iPhone | 35% |
| Blackberry | 15% |
| Windows | 10% |
93% of Middle East smartphone owners use their smartphones at home
More than 50% of Middle East youth said if they were allowed to buy just one device, it would be a smartphone
Shopping Trends Of Middle East SmartphoneOwners
| Activities | %age |
| Shopping | 79% |
| Product research and purchase | 74% |
| Scan product labels in store | 70% |
| Find local retailers | 54% |
| Compare prices | 49% |
| Get coupons and vouchers | 48% |
| Find product reviews | 44% |
