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Online Advertising In Asia Pacific– Statistics And Trends

Created: Jan 15, 2015

Updated: June 6, 2024

Businesses are gradually but steadily moving towards Online Advertising as opposed to advertising in traditional media. In 2022, digital advertising accounted for 67 percent of total ad revenue worldwide. The share is expected to grow to 73 percent in 2028, reaching 70 percent in 2024.  In the Asia Pacific region alone, digital Ad spending is estimated to reach

is projected to surpass US$ 365.8 billion by 2032, up from US$ 192.9 billion in 2023, at a CAGR of 7.37% during the forecast period 2024–2032.

Check out our infographic, “Online Advertising In Asia Pacific – Statistics And Trends” for a quick look at several interesting facts and stats. You’ll learn about the amounts projected towards digital Ad spend for the next four years, and many other facts as well.

Infographic by GO Globe Shanghai web design Company

 

 

Estimated Digital Ad Spending In Asia Pacific (In USD Billions)

Year In USD Billions
2021 118.4
2022 174.4
2023 192.9
2024 257.3
2025 332
 Country 2019 2020 2021 2023 2024
China $23.70 $30.81 $39.44 $48.51 $57.24
Japan $9.07 $9.61 $10.12 $10.63 $11.11
Australia $4.52 $5.02 $5.51 $5.95 $6.37
South Korea $2.51 $2.83 $3.17 $3.49 $3.87
India $0.77 $0.97 $1.20 $1.48 $1.78
Indonesia $0.53 $0.95 $1.61 $2.66 $3.99
Other $5.50 $6.65 $8.33 $10.01 $12.05

Facts &  Statistics For Online Advertising 2024 In Asia Pacific Region :

Almost 6 in every 10 dollars spent on digital Ads this year have a direct response objective.

Social media advertising spending in the Asia Pacific is expected to reach $332 billion by 2025 .

Mobile internet Ad spending will account for 22.5% f all digital Ad spending in Asia-Pacific and 6.2% of total media Ad investments in the region this year.

Mobile ad spending in the Asia-Pacific region is expected to surpass $68.54 billion in 2024.By 2030, More than a third of all mobile internet ad spend in the Asia-Pacific region will be attributed to China , reflecting the continued growth and dominance of mobile platforms in advertising. kiev.natashaescort.com

China mobile internet Ad spend is expected to cross $332 billion in 2024. More than a third of all mobile internet Ad spend in the Asia-Pacific region .

74% of online consumers in the Asia-Pacific region have clicked on advertisements posted by brands they like.

Percentage on online consumers clicked on an advertisement

Country  %Age Of Online Consumers Clicked Ad
China 86%
Vietnam 86%
India 83%
Hong Kong 82%
South Korea 82%

 

 

80% of Southeast Asian digital consumers have been motivated to search for an item seen on an online video advertisement. 62% have made a purchase as a result of seeing the product or service in an online video Ad.

Social Network Ad Spending Per User In Asia Pacific

 Year Ad Spending Per User
2023 $3.60
2024 $4.12

 

China's leading Ad sellers account for 10% of the worldwide digital market this year.

South Korea is the world’s most mobile-oriented digital Ad market. Nearly two in five digital Ad dollars spent by advertisers in South Korea will go toward mobile internet formats this year.

Read more : Mobile Vs Desktop Internet Usage – Statistics And Trends [Infographic]

Trends Shaping Online Advertising in Asia Pacific

The online advertising landscape in APAC is constantly evolving, with several emerging trends shaping the future of the industry:

  • Programmatic Advertising: This technology automates the buying and selling of ad space, allowing for increased efficiency and targeted reach. As programmatic advertising becomes more sophisticated, it's poised to play a larger role in APAC online advertising.
  • The Rise of Influencer Marketing: Consumers in APAC are increasingly influenced by online personalities and social media stars. Influencer marketing leverages this trend by partnering with influencers to promote brands and products, offering a more authentic and relatable advertising approach.
  • The Importance of Data-Driven Marketing: Data is king in the digital age. Utilizing user data to personalize ad campaigns and target specific demographics will be increasingly important for success in APAC's online advertising landscape.

 

The Future of Online Advertising in Asia Pacific

The future of online advertising in APAC is bright, presenting both challenges and opportunities for businesses. The market is expected to continue its exponential growth, fueled by factors like rising internet penetration in developing economies and the growing sophistication of e-commerce platforms. However, challenges also lie ahead:

  • Privacy Regulations: As data privacy concerns rise, governments in APAC are implementing stricter regulations. Businesses will need to adapt their advertising strategies to comply with these regulations while still effectively reaching their target audiences.
  • Ad Blocking Technology: The increasing use of ad blockers can hinder the reach of traditional online advertising formats. Creatively bypassing ad blockers or focusing on less intrusive formats will be crucial for success.
  • The Evolving Consumer: APAC consumers are becoming more sophisticated and discerning. Businesses will need to develop engaging and authentic ad campaigns that resonate with their target audience to stand out in a crowded marketplace.

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