It is obvious you have most probably heard the saying “Everything is not what it seems”. And now you are wondering; how on earth will that quote help you with the designing of an ecommerce website? Not to worry, that quote was used in reference to explain how simple it seems to put together an ecommerce website; put a few items online, add reasonable prices, a payment portal and not to forget a shopping cart and you are ready set go. But the question is; is it all really that simple in reality?
The point is not to just launch the website and get over with it, what is important is reaching to your buyers at any time they wish to reach you. Planning is necessary to allow the conversion of visitors in to customers in no time. Allow us to guide you through with a few steps stated below.
What Kind of A Shopper Are You?
There are various kinds of shoppers; below I have listed them with sufficient details for your convenience.
It is a tad bit tricky but is also super simple to deal with these shoppers. What they don’t like is too many details regarding the product. Like they care less about the dimensions, product details etc. All they are concerned about is the color range that product is available in, how does it look when people are using it in real life or any sort of cheesy review that depicts the value of the product and how much someone loved it; enough to never stop bragging about its qualities and whatnot!
As I mentioned earlier, it is not impossible to reach out to these shoppers, but it is a bit tricky. All you need to focus on is the usage of capitalized, bold and bright colors, images or fonts that catch the eye in seconds! You can add the descriptions in tabs at the back or somewhere at the bottom for shoppers who are interested in product details.
These shoppers just need to see something of their interest. They are die-hard fans for any sort of celebrity endorsed products, so you might want to have those enlarged and somewhere visible enough to drag these shoppers in!
Excuses, excuses and more excuses! Here comes the toughest to serve of all. Consider this type to always be on the run for making excuses. Be it a wait for their salary to come in their pocket or pretending to be super busy to avoid the purchase, whatever the deal is they will try to escape from actually getting past the hunting for a product phase.
Do not be surprised if you notice the same shoppers waltzing their way in everyday or every other day and put together a bunch of products in their cart only to find it abandoned, and the next day they come again yet switch around the products except for one.
No, this is not going to be a loss for you as sometimes they actually will manage to make it to the end of the purchase but not every time.
The only way you can retain these shoppers is by adding a wish list. It is the easiest way to keep them in the loop. Once they know it is on the list, they are free to have all the time they require to think about it thoroughly for as long as they want! As a plus, you can send them a few reminders every now and then along with a bonus sale or a renewed discounted price to remind them to keep the thought process on the run for that item!
Everything you are keeping in the dark from the impulse shoppers are all that interests these shoppers. Before they hand in the cash they need every sort of detail of the product. The pros, cons, dimensions, specifications and reviews that both are good or bad.
You want to make it all easily accessible for these customers. From the sizes to colors and good to the bad reviews; they will filter out the reviews to set their decision. They might also do plenty of research on social networking sites for various opinions to keep in mind of what to expect when they purchase the product.
We have all been familiarized with the thought of “the more the merrier”, but it is not necessary that every shopper thinks that way.
These particular buyers get confused by the sight of too many options. A few will stay focused on what they want and stay strong enough to go through the many options and filter out what they want at the end. But a paralyzed buyer will take a look around and when they see more than they can handle they usually end up walking out on you leaving you hanging.
It is easy to assist them by adding an option to filter out their search so that they can keep themselves focused at what they want and they can only see items similar or exactly the same thing they need.
One major pointer to keep in mind is that your customers rely on you to do half the dirty work for them in general, they have trusted you with the initial filtering to only keep the items that are worthy of reflecting an image you want to create in front of your customers. So be picky about your products, add on filters, and as a bonus add on suggestions just in case they completely narrowed their search down to something specific, you still have their back on making sure they get exactly what they need!
At the end of the day, we never said this was going to be easy. It involves much more than just keeping it real. So it is best to keep every kind of buyer in mind before finalizing you ecommerce web design. Just to be sure, try putting yourself in each category and see how that works out for you!