Most Popular E-Commerce sites of the Middle East

Created: Mar 26, 2015

Updated: June 13, 2024


The Middle East is experiencing a boom in e-commerce, with rapid  increase in  E-Commerce sites of Middle East and online shopping is becoming an increasingly popular way to snag everything from fashion finds to the latest gadgets. This rapid growth is fueled by a young, tech-savvy population, growing internet penetration, and a surge in smartphone usage. But with a vast region and diverse consumer preferences, navigating the e-commerce landscape in the Middle East can be tricky. To help you out, we're diving deep into the most popular e-commerce sites across the region, exploring their specialties, strengths, and what makes them tick. Whether you're a seasoned online shopper or just starting your e-commerce journey in the Middle East, this guide will equip you with the knowledge to find the perfect platform for your needs.

The region has 4.43 million online shoppers, especially in Saudi Arabia, Kuwait, UAE and Egypt.  Which sites do these shoppers frequent? Our GO-Globe (web design in Dubai) has listed the most popular E-commerce sites in the Middle East? Read on to know!

E-commerce Sites of Middle East | GO-Globe UAE

Overview of E-Commerce in the Middle East

The Middle East is experiencing a digital boom, and e-commerce is at the forefront of this transformation. Once a region known primarily for brick-and-mortar stores, the Middle East has seen a surge in online shopping in recent years. This growth is fueled by a young, tech-savvy population, increasing smartphone penetration, and a growing appetite for convenience. In this blog post, we'll delve into the exciting world of e-commerce in the Middle East, exploring the key trends, popular product categories, and the factors shaping the future of this dynamic market.

Top E-Commerce Sites of Middle East 

Top E-commerce sites of Middle East | GO-Globe Middle East


1., often referred to as the "Amazon of the Middle East," is one of the most prominent E-Commerce sites of Middle East . Acquired by Amazon in 2017, offers a vast range of products, including electronics, fashion, home goods, and more. Its integration with Amazon has enhanced its logistical capabilities, ensuring fast delivery and excellent customer service.

2. is another heavyweight in the Middle Eastern e-commerce landscape. Launched in 2017 with significant backing from Saudi Arabia's Public Investment Fund, Noon has quickly become a household name. It offers a wide array of products from local and international brands, focusing on providing a seamless shopping experience with features like next-day delivery and easy returns.

3. Namshi

Namshi is a leading online fashion retailer in the Middle East. Catering primarily to the fashion-conscious youth, Namshi offers a diverse range of clothing, footwear, and accessories. Its user-friendly interface, combined with frequent sales and promotions, makes it a favorite among shoppers looking for trendy and affordable fashion.

4. Ounass

For those seeking luxury, Ounass is the go-to e-commerce site. Specializing in high-end fashion, beauty, and lifestyle products, Ounass delivers an exclusive shopping experience. The platform features designer brands and offers services such as same-day delivery in select cities and complimentary returns.

5. Jarir Bookstore

Jarir Bookstore, initially known for its extensive range of books and stationery, has expanded into a comprehensive e-commerce platform. It now offers electronics, office supplies, educational materials, and more. With a strong presence in Saudi Arabia, Jarir Bookstore combines the reliability of a traditional retailer with the convenience of online shopping.

Features of Leading E-Commerce Sites of Middle East :

User Experience

Top E-Commerce sites of Middle East prioritize user experience. They offer intuitive interfaces, easy navigation, and robust search functionalities. These platforms also invest in mobile optimization, recognizing the region's high smartphone penetration.

Product Range

A wide product range is a common feature among leading e-commerce platforms. From electronics and fashion to groceries and luxury items, these sites cater to diverse consumer needs. By offering a variety of products, they attract a broad customer base.

Payment Options

To cater to a diverse audience, popular e-commerce sites provide multiple payment options. These include credit and debit cards, cash on delivery, and increasingly, digital wallets and payment gateways. Flexibility in payment methods enhances convenience and encourages more people to shop online.

Delivery Services

Efficient delivery services are crucial in the e-commerce sector. Leading platforms offer fast and reliable shipping options, including same-day or next-day delivery in major cities. They also provide tracking features, allowing customers to monitor their orders in real-time.

User Demographics

The primary users of E-Commerce sites of Middle East are young, tech-savvy individuals. With a median age of around 25 years, the region's population is one of the youngest globally. This demographic is comfortable with technology and prefers the convenience of online shopping. Additionally, there's a growing number of female shoppers, particularly in segments like fashion and beauty.

Impact of COVID-19 on E-Commerce

The COVID-19 pandemic significantly accelerated the growth of E-Commerce sites of Middle East . Lockdowns and social distancing measures pushed consumers to shop online, many for the first time. Categories like groceries, health products, and home entertainment saw substantial increases in demand. This shift in consumer behavior is expected to have a lasting impact on the e-commerce landscape.

Emerging Trends in Middle Eastern E-Commerce

Mobile Commerce

Mobile commerce, or m-commerce, is a dominant trend in the Middle East. With high smartphone penetration rates, more consumers are using their mobile devices to shop online. E-commerce platforms are optimizing their mobile apps and websites to offer a seamless shopping experience on smaller screens.

Social Commerce

Social commerce, which involves buying and selling through social media platforms, is gaining popularity. Sites like Instagram and Facebook have integrated shopping features, allowing users to discover and purchase products directly from their feeds. This trend leverages the influence of social media to drive sales.


Personalization and AI

Personalization and AI are transforming the e-commerce experience. Platforms use AI to analyze user behavior and preferences, offering personalized recommendations and targeted marketing. This not only enhances the shopping experience but also increases customer loyalty and sales.

Challenges and Opportunities

Despite the rapid growth, the Middle Eastern e-commerce market faces challenges such as logistical issues, payment security concerns, and regulatory hurdles. However, these challenges also present opportunities for innovation. Improving logistics, enhancing cybersecurity measures, and adapting to regulatory changes can help e-commerce platforms thrive.

Future Predictions

The future of e-commerce in the Middle East looks promising. With continuous advancements in technology and increasing digital adoption, the sector is poised for further growth. Emerging technologies like blockchain, augmented reality (AR), and virtual reality (VR) could revolutionize the shopping experience. Additionally, the expansion of 5G networks will enable faster and more reliable internet connections, enhancing online shopping capabilities. Estimated revenue of  E-Commerce sites of Middle East is projected to reach US$14.38bn in 2024. Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 11.05% .

Statistics of E-commerce in Middle East

The e-commerce landscape in the Middle East is dynamic and rapidly evolving. Leading platforms like,, Namshi, Ounass, and Jarir Bookstore are at the forefront of this digital transformation. By leveraging technology and focusing on user experience, these sites are setting new standards in online shopping. As the region continues to embrace digitalization, the potential for e-commerce growth is immense.

  • Revenue in the eCommerce Market is projected to reach US$1,614.00m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.21%, resulting in a projected market volume of US$2,395.00m by 2029.
  • In the eCommerce Market, the number of users is expected to amount to 1,693.0k users by 2029.
  • User penetration will be 31.6% in 2024 and is expected to hit 38.1% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$1,200.00.

Explore more about : M-Commerce Statistics And Trends Infographics [Infographic]


  1. What are the most popular e-commerce sites of Middle East?

The most popular e-commerce sites in the Middle East include,, Namshi, Ounass, and Jarir Bookstore.

  1. How has COVID-19 impacted e-commerce in the Middle East?

The COVID-19 pandemic accelerated the growth of e-commerce in the Middle East, with more consumers shopping online due to lockdowns and social distancing measures.

  1. What are the emerging trends in Middle Eastern e-commerce?

Emerging trends in Middle Eastern e-commerce include mobile commerce, social commerce, and the use of AI for personalization.

  1. What challenges do e-commerce platforms in the Middle East face?

E-commerce platforms in the Middle East face challenges such as logistical issues, payment security concerns, and regulatory hurdles.

  1. What is the future of e-commerce in the Middle East?

The future of e-commerce in the Middle East looks promising, with advancements in technology and increasing digital adoption driving further growth. Emerging technologies like blockchain, AR, and VR, as well as the expansion of 5G networks, will enhance the online shopping experience.


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