Did you know MENA region now account for 10% of global mobile app traffic and revenue generation and almost half (42%) of the respondents had downloaded more than 5 mobile apps. Check out our infographic "Mobile apps in MENA" for latest mobile apps industry statistics in Middle East and North Africa region.
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Number of app downloads by Country
Number of Apps downloaded |
UAE |
Egypt |
Lebanon |
Jordan |
KSA |
|
|
|
|
|
|
More than 5 |
51% |
47% |
41% |
40% |
34% |
5 |
9% |
12% |
10% |
10% |
8% |
4 |
12% |
10% |
11% |
10% |
12% |
3 |
14% |
15% |
18% |
17% |
22% |
2 |
11% |
9% |
11% |
13% |
12% |
1 |
4% |
5% |
5% |
6% |
9% |
62% of respondents said they readily download Arabic apps.
Top countries by %age of respondents downloading Arabic apps
Country |
%age of respondents who downloaded Arabic Apps |
|
|
Saudi Arabia |
81% |
Jordan |
70% |
Egypt |
67% |
Lebanon |
54% |
UAE |
39% |
Top reasons for not downloading Arabic apps
Reason |
%age |
|
|
I prefer international apps |
34% |
I don’t find what I want in Arabic apps |
31% |
I don’t find them of good quality |
30% |
I had previous bad experiences with Arabic Mobile apps |
16% |
I don’t know how to find Arabic mobile apps |
16% |
I don’t trust Arabic mobile apps |
12% |
Free Vs Paid Apps Downloads by Country
Country |
Free |
Paid |
|
|
|
KSA |
49% |
51% |
UAE |
59% |
41% |
Lebanon |
59% |
41% |
Jordan |
65% |
34% |
Egypt |
68% |
32% |
App vs In-App purchases by Country
Country |
App-purchases |
In-App Purchases |
|
|
|
KSA |
51% |
55% |
UAE |
41% |
47% |
Lebanon |
41% |
43% |
Jordan |
34% |
38% |
Egypt |
32% |
38% |
Most interesting Apps category in MENA
Category |
%age |
|
|
Games |
60% |
Social Media |
37% |
Music |
28% |
Sports |
27% |
Education |
21% |
Photography and video |
20% |
Shopping |
18% |
Health & Fitness |
16% |
Weather |
15% |
Lifestyle |
14% |
Travel |
14% |
Utilities |
14% |
News & Magazines |
13% |
Business |
12% |
Finance |
9% |
Productivity |
8% |
Transportation |
8% |