It is important to understand that your logo is primarily designed to appeal to external parties (your site visitors, business clients, friends, etc.). Let them vote to find out which logo is the favorite.
When it comes down to the best logos, they all share one thing in common: logo simplicity. Logo simplicity usually results in a one-color simple design that is easily readable, reproducible and scalable. Learn how to make Creative & Effective Logo design if you haven’t already. Here we are going to focus on making simple logo designs that will compete with the best branded companies.
A Logo Simple Enough for Any Size
Will your logo work on a golf ball and on a pencil? Golf balls and pencils both have challenges, they are small, they don’t have smooth services, they are different sizes and there are millions of them. Golf balls are round, pencils are long; Golf balls have dimples; pencils have ridges. Golf balls end up on the same green as other golf balls and pencils end up in the same pen & pencil holder as others. How would your logo look on a golf ball and a pencil?
Would it stand out?
There’s not room for much detail or color. There would certainly be distortion from those bumps and ridges–how forgiving is your logo? Your logo needs to be unique and simple enough to make an impression while people are whacking your ball hundreds of yards or writing a paper with your pencil.
A Logo should work as well in Black as it does in Full Color
Gradients and photos are wonderful but when you put them in a logo, you’re asking for disaster. Not only will lots of colors look bad on your golf balls and pencils but they will cost a lot more to make and reproduce.
A Logo with Type and a Symbol
The Nike Swoosh did not become recognized world-wide over night. In fact, Nike used swoosh symbol with the word NIKE for years before using the swoosh symbol on its own. If you’re designing a new logo or re-designing an existing logo, you should probably include both type and a symbol so that people will begin to associate your symbol with your company, organization or product. Overtime, there may be enough recognition to drop part or all of the name.
Remember to make sure your type and symbol have a good size ratio so that they can both be easily seen when the logo is reduced in size to fit on those golf balls and pencils!
Small Business Logo Design
Small business owners are often uneducated when it comes to logo designs and their role and importance in the operation of their business. In this guide about small business logo design we will answer common questions, look at small business logo design pitfalls, talk about how to find a logo design company and how to promote your new small business logo design.
Why You Need a Logo Design for Your Small Business
There are many reasons that your small business must have a logo design. Below we’ve outlined a few of the common pitfalls small business owners fall into when thinking about logo design.
Pitfall #1 - Cost: My small business can’t afford a logo design, I’m just starting out.
With the internet logo design is more affordable and cheaper than it ever has been. There are dozens of companies that will design quality logos for your small business for under $200. You might even know someone that does logo design that would be willing to design a logo for your small business for even less or free. Don’t let high costs be an excuse for not having a logo. The return you will get from having a logo over the long run will far exceed the cost to create it.
Pitfall #2 - Selection: I can’t get the perfect logo design for my small business, so I’ll wait until later when I can.
Many small business owners don’t want to settle for anything less than the perfect logo design for their business. Almost every logo goes through revisions over time and this is all part of the process. Get a logo that is professionally designed and represents your company well and start using it. As time goes on and your business grows, you can have your logo further revised to fit your business better.
Pitfall #3 - Necessity: My small business is just starting out; I really don’t need a logo design.
Just about every business starts small. Microsoft started with just one person: Bill Gates. McDonald’s started with one restaurant. Many of the companies you recognize today started small and could have used the excuse that they didn’t need a logo but what would McDonald’s be without the golden arches? What would Nike be without the swoosh? As stated before, you can always revise your logo as time goes on, but at least start with something.
Small Business Logo Design Principles
There are six logo design principles to follow for small business: color simplicity, versatility, legible typography, memorable & unique, simplicity and connection with the qualities of your small business. These logo design principles are universal, not just for small businesses. Read more about leveraging these six logo design principles.
Finding a Logo Design Company for Your Small Business
Your logo. Your letterhead. Your business cards. Your marketing. They all represent you and your small business. Appropriately designed, they will communicate to your customers that your small business is reputable, reliable, and professional. Your small business image depends on a quality logo design that is unique and memorable. Your logo is the foundation of your brand. Read the Nine Qualities of the Best Logo Design Firms.
Promoting Your New Small Business Logo Design
Once you have a professional logo design for your small business, you’re ready to start branding your new logo design. The most essential places to utilize your small business logo first are on your business cards, letterhead, website, products and business location. These are great places to start using your logo design to gain recognition from your customers. As time goes on you’ll want to utilize your small business logo design in a variety of ways. Read about ways to successfully brand your new small business logo design.
Small Business Logo Design Secrets
Although these secrets are surprisingly simple, you’d be amazed at how few of small business owners use these logo design secrets to promote their business.
Have a Logo Design For Your Small Business
By simply having a logo design for your small business you are doing better than a majority of small business owners and have a head start in marketing your business. Whatever it takes, make sure you have a logo design that represents your small business.
Use Your Small Business Logo Everywhere
By using your small business logo design everywhere, you will get your name out faster and better than most other small businesses. Actively using your logo design on your website, business cards, letterhead, products, business location, apparel and other items you will be achieve a snow ball effect in marketing your business.
Don’t be Afraid to Revise Your Logo Design
Finally, as time goes on, don’t be afraid to revise your small business logo. That doesn’t mean scratching your logo and starting over (although that may be necessary in some cases), just make slight revisions to improve your identity. Hire a professional if you weren’t able to at first and have them evaluate your logo and give you suggestions. Many small business owners have a logo and use it everywhere, but they refuse to make changes to it because they or someone close to them designed it or they’re afraid because they don’t want to change the company image. (by Johnny Flash, sourced by GO-Globe - logo design Dubai based company)
This entry was posted on Friday, February 27th, 2009 at 11:50 am and is filed under Corporate identity, Home. You can follow any responses to this entry through the RSS 2.0 feed.