Many business started to recover post covid affects with first goal to reduce the fix cost without loosing the revenue, and this requirement gave a room to many startups and solutions and Marketing automation is one of many solutions, which are being used by the business nowadays. Marketing automation stats provide a concrete idea to understand this.
Marketing automation software, for example, allows companies to automate tasks and increase the effectiveness of their marketing efforts. Marketing automation systems are becoming increasingly popular in recent years due to the increased use of digital marketing channels such as social media. These software solutions can help companies increase lead generation and sales conversion rates while making their operations more efficient.
Marketing automation is a solution that integrates email marketing with other digital tools to allow marketers to achieve goals. Marketing automation is designed to simplify repetitive, time-consuming tasks and tasks that require coordination across multiple departments. Marketing automation can streamline operations, boost productivity, enhance lead generation, and increase revenue.
Related: Digital Marketing Innovations Shaping the UAE's Business Landscape: Insights for 2024
Infographics by GO-Globe ecommerce bahrain
Marketing Automation Industry
Data is the center of all marketing today. A company’s success can be determined by how they use data. It can be used to identify what customers want and need, figure out how to engage with them and measure the success of those strategies. To stay competitive in today's world, companies must pay close attention to their data and only buy marketing solutions that have a strong focus on it.
Marketing automation is a competitive industry, and it’s easy to get lost if you don’t know exactly what you’re looking for. But with an expert guide like GO-Globe, you can make sure your marketing automation software of choice is the right fit for your company.
It is important that marketers consider how they can use automation to their benefit. A study found that marketers are using it for SEO, lead generation, content creation and distribution.
As a business owner who wants to achieve measurable success with marketing campaigns, you should see for yourself the benefits of marketing automation. , as well as the challenges of implementing it. Here, we’ll give you a taste of what you can do with marketing automation and some pointers for getting started. The Benefits of Marketing Automation Marketing automation is one way to effectively manage your company’s marketing campaigns and make sure that they are reaching their desired audience, at the right time, in a cost-effective way.
Marketing automation is an essential tool for any business owner or manager. In this article, we’ll explore the benefits of marketing automation and how it can help you save time, money and stay on top of your marketing campaigns.
A marketing automation tool can only work with a marketer who knows what they're doing. It also has to work alongside other marketing strategies that are implemented, as well as employees being allocated the appropriate level of budget & resources.
Marketing automation statistics show how prevalent and profitable marketing automation is while also growing at a rapid rate. It's not just marketing where automation is worth exploring; it can also drive positive results in other areas of the business. The benefits coming with it are truly overwhelming. .One of the largest benefits is the ability to improve conversion rates.
A survey by HubSpot revealed that automation has a 99% positive ROI. Another study conducted by Zapier showed that there is a 6 times increase in revenue for marketing teams who use automation. We know this because of research conducted by Marketo and Buzzsumo, which found that marketers who use marketing automation consistently gain more customers, attract more visitors to their website, and sell more products than those without.
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| Overview | The marketing automation industry worldwide worth 344.8$ billion | |
| In 2021, the most automated channel was email marketing, selected by 65% of marketers. | ||
| 96% of marketers utilise some form of marketing automation software. | ||
| 75% of marketing departments have seen an increase in conversion rates thanks to marketing automation software. | ||
| Within the 1st year of using marketing automation software, 76% of organisations experience a ROI. | ||
| With omnichannel marketing automation, up to 90% of customers are more likely to stay with your company. | ||
| Marketing Automation Usage | Marketing is the biggest area of business that has leveraged automation technologies. | |
| To increase productivity, 58% of marketers use automation to manage marketing related tasks | ||
| 64% of marketers say their marketing measurement are automated | ||
| Email automation | ||
| Around 50% of SMBs use marketing automation software to send automated email drip campaigns | ||
| Using marketing automation tools to send customised emails can generate 18 times more income than sending mass, irrelevant email blasts. | ||
| Compared to newsletters sent to the full email list, triggered emails often have substantially higher open rates (38%) than the latter (18.7%). | ||
| Compared to generic email newsletters, triggered emails have a 152% higher click-through rate and a 70.5% higher open rate. | ||
| The welcome email has an 86% open rate, making it the most often opened automated email type. | ||
| Social media automation | ||
| 47% of SMBs use marketing automation software to manage their social media. | ||
| 47% of marketers reported using social media automation in 2021, making it the second-most automated medium. | ||
| Companies can save more than 6 hours a week by automating their social media content and ads | ||
| With an automation tool, your team could save between 175 and 350 hours every month by automating 50% of your social media comment moderation. | ||
| For 64% of marketers,, managing social media profiles is just one of the many responsibilities of multiple employees. Social Media Automation can be a huge help. | ||
| Customer service automation | ||
| Chatbots can help businesses cut their customer service costs by up to 30%. | ||
| Reports states that 68% of customer support representatives felt overburdened by the quantity of manual labour they must perform. | ||
| Technology-based channels like social media are more popular than email, which can make employees in social media management jobs susceptible to the overwhelm. Automation tools can help resolve this problem. | ||
| 88% of marketers would value a solution that would free up more time for strategic thinking and consumer interactions by cutting down on the time spent preparing reports. | ||
| Advertising automation | ||
| In 2020, programmatic advertising will be worth $129.1 billion. | ||
| It is predicted that 80% of all advertising will be automated in future | ||
| Marketing automation is used by 58% of marketers to upsell clients. | ||
| Based on browsing and purchase history, automated, tailored offers can boost sales by 20%. | ||
| Why use marketing automation? | Marketers who are high performing use 1.5x more marketing automation than their peers | |
| The top three reasons for marketing automation are streamlining of marketing and sales efforts (35%), improving customer engagement (34%), and improving customer experience (34%). | ||
| Other reasons for implementing marketing automation include: -minimizing manual tasks (30%) -increasing the number of leads captured (28%) -optimizing workflows (25%) - improving lead quality (34%) -integrating/centralizing data (21%) -improving marketing attribution (17%) -improving multi-channel touch (10%). | ||
| 55% of sales and marketing execs rank integration with existing systems like CMS, CRM, and ERP as the most important feature in marketing automation software. | ||
| in survey, 86% marketers revealed that success in marketing by using automation. | ||
| Challenges in Marketing Automation | 33% of businesses have a hard time implementing marketing automation because their employees are not experienced. | |
| lack of data quality is a major challenge faced by 24% of companies. | ||
| 67% of businesses find the most challenging aspect to marketing automation is integrating data from different sources and systems. | ||
| Common barrier to implementing marketing automation is the lack of priority in the company | ||
| 10% of companies across all industries found it difficult to create content | ||
| 90% of IT decision-makers say they’ve faced technical issues with their most recent automation project | ||
| 54% of companies say that their biggest challenge to automating workflows is mapping complex processes |
Must Known Marketing Automation Stats of 2024
Now this is a time to share some fascinating marketing automation stats of 2024 with you. After reading these stats, you have have a better understanding of which business are using these tools, what are their benefits, and the challenges in this industry.
General Marketing Automation Statistics
- 79% of businesses are using some form of marketing automation. This shows how popular these tools have become.
- 62% of marketers believe that automation is an important part of their campaigns. It helps them reach their goals more effectively.
- 65% of marketers say their automation strategies actually work for them.
- High-performing marketers are 1.5 times more likely to be using automation software as others.
- 50% of the marketers are using such tools to do their regular job tasks on a daily basis.
- Marketing teams make use of automation tools 76% more than sales teams do. So, it is clear that how much these tools are important for marketing.
- The marketing automation industry is projected to grow upwards and level out at $10.8 billion by 2031.
- More than 70 percent of companies consider that automation has helped them save time and makes the marketing process easier for them.
Perks of Marketing Automation
- 80% of marketers using automation platforms report an increase in leads. More leads mean more potential customers!
- 77% of businesses that use these tools see higher conversion rates, turning interest into actual sales.
- 76% of businesses now believes that by using automation, they saw a positive ROI in only one year.
- As per the marketing automation stats of 2024, if a company uses marketing automation, they can increase their sales productivity by 12.2%.
- 43 percent of marketers believe that the best thing about automation is how it improves the customer experience.
- 21% of email marketing revenue comes from automated campaigns. This is why, overlooking these tools means missing many chances of growth.
- Companies that automate posts on social media saves more than six hours a week, which they can spend on other work as well.
- 65% of marketers mentioned that due to automation, they are now doing higher-value and strategic work instead of the routine tasks.
Marketing Automation Acquisition Trends
- 26% of companies without automation tools plan to start using them soon.
- 52% of marketers consider integrations with other tools a key factor when choosing an automation platform.
- 58% of marketers identify the cost is the most significant factor to consider when selecting an automation tool.
- More than 70% of marketers prefer cloud-based software, which they can access from anywhere.
- 39% of marketers look for user-friendly designs to make their work easier.
Marketing Automation Usage Insights
- 64% of marketers automate how they measure and attribute data, making it easier to understand their results.
- 58% of marketers are automating their day to day tasks. By doing this, they can work more productively.
- 63% of marketers use automation in their email campaigns, which coincidentally is also one of the most common marketing channels for automation.
- 50% of small businesses run an email drip campaign with the help of automation. By doing this, they can stay in touch with customers over time.
- 56% of marketers automate audience segmentation, allowing them to send targeted messages.
- 31% of marketers use automation for chatbots on their websites, providing quick answers to visitor questions.
- 45% of marketers conduct A/B tests with marketing automation to find out what works best.
- Now, with the help of automation, marketers are managing their social media campaigns with more ease
- Automation has become a reliance for 70% of marketers. With such tools, market can keep the track and report of their campaigns.
Marketing Automation Industry Challanges
- 73% of marketers find it tough to implement automation tools. There can be a learning curve.
- 66% of businesses say they struggle to find marketing automation tools that fit their specific needs.
- 33% of companies see a lack of internal knowledge as a big hurdle to using automation software.
- 36% of marketers feel it takes about six months to fully integrate their automation platforms.
- 60% of marketers worry about whether the tools will meet their business needs effectively.
How Big Is the Marketing Automation Industry?
Marketing automation is quite a fastgrowing industry. In fact, as of 2024, it is estimated to be worth around $6.85 billion worldwide, that is a lot of growth. Marketing automation started in the 1990s. It used to be something only for large corporations, and nowadays even medium-sized and small businesses has become the part of it as well.
More companies are waking up to the benefits of marketing automation. According to HubSpot's research from 2024, nearly 76 percent of firms use at least one form of marketing automation. That presents just how valuable these tools have become for businesses to help improve their marketing efforts.
Looking ahead, experts believe this industry will only continue growing. They believe it may even hit $15.36 billion in 2029. This's a very healthy year-over-year growth rate of more than 17%. As companies keep trying to get better in their marketing, we are going to expect even more money to be thrown into automation tools.
In short, the marketing automation industry is no longer growing but really taking off. The facsinating thing that is happening now is more and more businesses are employing automation to smoothen their marketing processes. No doubt, there is a lot of excitement about what's in store in the future.
Key Players of the Marketing Automation Industry
The marketing automation industry is filled with well-known names that help businesses connect with customers more effectively. Let’s look at some of the key players that stand out in this space.
- HubSpot, Inc.
- Oracle Marketing Cloud
- Adobe Experience Cloud
- ActiveCampaign
- Salesforce
- Marketo
- RD Station
- Microsoft
- Zoho
- Creatio
- Klaviyo
- Brevo
- SharpSpring
- Drip
- Act-On Software, Inc.
- Sage Group plc
These brands play vital roles in the marketing automation industry, each offering something unique to meet the needs of different businesses. Whether you’re looking for email marketing or customer engagement tools, these companies have valuable resources to help you succeed.
