The fashion industry trends never stops changing, and knowing what's going on can update you on what's happening. Here are some important stats that highlight how things are shifting in the fashion industry, focusing on fashion industry trends that'll give you an idea of what's happening:
- Revenue from global fashion may touch 2.25 trillion by 2025, showing how strong and growing the industry is despite current challenges.
- Fast fashion grows by 5% per year, which means that the number of customers looking for cheaper, fashionable outfits is increasing because such products are made in bulk and sold cheaply.
- Online sales of fashion accounted for approximately 25% of total fashion sales in 2022, and thus shopping online has become a favorite of many.
- Over 60% of Gen Z shoppers want eco-friendly or sustainable fashion, meaning that it is also young generation that leads the way towards adopting greener choices.
- The second-hand clothing market will continue to double to 2026 as consumers buy and sell used clothes in order to save money and consume less waste.
- Close to 70% of the world's fashion executives say sustainability will be their focus within the next years, considering that brands work on ways to create clothes in ethical ways.
- Luxury fashion sales increased by 15% in 2021 and shows that people will stop their spendings on luxury fashion, no matter how uncertain the time is.
- Over 55% of the online fashion in 2023 was done through mobile shopping. This shows that brands must have user-friendly mobile websites and apps to get it right and thereby succeed in their marketing activities.
- Streetwear remains a $185 billion global market due to its cool mix of casual and trendy style genres that would appeal to a broad audience.
- About 40 percent of online shoppers in fashion return items that reflects the problem retailers face with sizes and descriptions.
- Consumers buy 60% more clothing than they did 20 years ago.
- 3D fashion design is growing by 30%, using virtual tools to create clothes that waste no materials, which more brands are doing today.
- Artificial intelligence can sway an extent of 50% of the fashion business in 2030, which will be able to predict for brands what is trending and what customers want.
- Fashion industry trends for activewear grows by 8% per year as the number of consumers that demand comfort and functionality in clothing is on the rise.
- Fashion rental services can have a trend of annual growth of 10%. The reason behind this is people opting for rental services of high-end outfits over its purchase.
- Sustainability in fashion is now a $150 billion market. Consumers and brands are showing increasing trends towards eco-friendly fashion.
- Digital fashion continues to win its ground, as it's possible that virtual clothes may become a $50 billion industry by 2025 in gaming or social media and others.
- Over 80 percent of leaders in the fashion world believe that digital marketing will be essential when considering new customers, especially social media.
- With men's fashion growing to be diverse and stylish, menswear is gaining more rapidly at 4.5% per annum compared to women's wear.
- Customized apparel remains in high demand, with growth recorded at 25% this year, as many individuals would like clothes that reflect their personal style and preferences.
| Overview | Global clothing business generated over US$1.5 trillion in revenue in 2021. |
| According to estimates, the global fashion sector is worth $3 trillion overall. | |
| In US, sales of women’s apparel totaled $132.7 billion and revenue from men’s apparel was $76.5 billion | |
| 48% of Americans don’t want to be photographed in the same outfit twice. | |
| 67% of fashion executives expect retail prices to increase in 2022 by an average of 3.2 percent. | |
| 54% of Americans think “fast-fashion” is going out of style | |
| Gen Z and Millennial Fashion | |
| One of the top three categories in which Millennials indulge or splurge is fashion. | |
| 52% of teens say Amazon is their number one favorite e-commerce site. Fast-fashion clothing site SHEIN is in second place. | |
| By 2025, Gen Z and Millennial social media users will make up 62% of all social commerce purchases globally, driving the expansion in the sector. | |
| 92% of Gen Z consumers use discount codes when shopping online. | |
| Nike is the number one apparel brand for teens, and LULU is gaining rapidly in popularity. | |
| 40% of Gen Z consumers—more than twice as many as Gen X and Baby Boomers—have bought used clothes, shoes, or accessories. | |
| Gen Z comprises the largest generation of consumers globally, amounting to 40% of the total | |
| Fashion brands Crocs, PacSun, Hey Dude, Zara, SHEIN, and Gymshark were gaining mindshare with teens in 2021 | |
| There was a 7.7% increase in fashion sales and 8.4% increase in total order value among Gen Z consumers | |
| 60% of consumers under 30 years old say they make “no distinction between the clothes they wear in-office or outside of work hours.” |
| E-commerce Fashion and Clothing Trends | 30% of all clothes and footwear sales worldwide come from e-commerce, up from 19% in 2019. |
| 47.5% of clothing sales will be via e-commerce by 2024 | |
| 50% of insiders in the apparel industry think COVID-19 has accelerated their companies' digital transformation. | |
| Retailers that offer BOPIS option saw a 2x growth rate over the last two weeks of the holiday season as opposed to retailers who don't offer this option | |
| E-commerce accounted for 28% of total worldwide clothes and footwear sales in terms of value in December 2020. | |
| Despite a fall in overall apparel and footwear sales in 2020, clothing, accessories, and footwear as a whole contributed to a 19% increase in overall e-commerce sales in the USA | |
| Business Casual Clothing | In their post-pandemic professional attire, 84% of women will choose for more flats than heels. |
| 40% of males said they'll wear fewer suits at work after COVID. | |
| 76% of workers think that more informal attire at work strengthens relationships amongst coworkers. | |
| 31% of customers say they would rather accept a 10% income reduction than have to get ready for work every day. | |
| According to 50% of senior office managers, employees now dress less formally than they did five years ago. | |
| Senior office managers believe that 47% of their staff members are dressed "too informally" for the workplace. 32% feel that workers displayed "too much skin." | |
| Athleisure, Workleisure and Comfortable Clothing Fashion | More customers than before the epidemic, 69%, say they wear comfortable clothing more often. |
| Consumers ranked comfort as their top consideration while selecting clothing at 96%. | |
| Elastic-waist pants are something that 47% of women said they'll include in their return-to-work outfits. | |
| Between 2021 and 2022, sales of men's "performance pants" climbed by more than 180%. | |
| According to 41% of Americans, athletic attire is fashionable. (48%) believe it is sloppy. | |
| 84% of respondents anticipate that wearing casual clothing at work will increase. | |
| Black Friday and Holiday Sales | 78% of consumers predict that inflation will significantly or somewhat affect their holiday buying intentions for 2022. |
| Retail sales from November to December 2021 increased over 2020 by 14.1%, to $886.7 billion. | |
| Compared to Black Friday, 35% of clothing companies provided better bargains on Cyber Monday. | |
| Men’s Skin Care and Personal Care | The market for men’s shave care products is estimated to rise to $5.9 billion by 2026 |
| The U.S. market for men’s skin care products is estimated to be $3.4 billion in 2021 | |
| China’s market for men’s skin care products is predicted to grow to $3.3 billion by 2026 | |
| Digital Fashion Statistics | According to 32% of fashion executives, digital represents the industry's greatest future development possibility. |
| The internet fashion market is estimated to be worth $31 billion by DressX, a digital selling platform. | |
| In 2023, it is predicted that social media platforms would receive $517 billion in global digital advertising spending. | |
| Sources: | |
| https://fashionunited.com/global-fashion-industry-statistics/ | |
| https://www.nytimes.com/2022/04/29/business/casual-workwear-clothes-office.html | |
| https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.pipersandler.com%2F3col.aspx%3Fid%3D6039&esheet=52301194&newsitemid=20201006005478&lan=en-US&anchor=pipersandler.com%2Fteens&index=2&md5=9acaf9923c954c8ef2613322c8b1a78c | |
| https://newsroom.accenture.com/news/shopping-on-social-media-platforms-expected-to-reach-1-2-trillion-globally-by-2025-new-accenture-study-finds.htm | |
| https://newsroom.stitchfix.com/blog/return-to-office-style-insights/ | |
| https://f.hubspotusercontent40.net/hubfs/4000540/4%20-%20unidays-content/reports/reports-pdf-versions/UNiDAYS-Gen%20Z-Fashion-Report-2021.pdf | |
| https://www.modernfellows.com/stats/ | |
| https://f.hubspotusercontent40.net/hubfs/4000540/4%20-%20unidays-content/reports/reports-pdf-versions/UNiDAYS-Gen%20Z-Fashion-Report-2021.pdf | |
| https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/state%20of%20fashion/2022/the-state-of-fashion-2022.pdf | |
| https://www.prnewswire.com/news-releases/global-mens-skincare-products-market-to-reach-16-3-billion-by-2026--301383000.html | |
| https://www.modernfellows.com/black-friday-cyberweek/ |
Consumers of Fashion Industry by Age Group
Generally, people of every age are interested in the fashion industry. However, some spend more than others on trends due to age. Younger consumers asks for fashionable, sustainable, and digital fashion. Here's a glimpse of fashion stats about how other age groups differ in fashion consumptions:
| Age Group | Percentage of Fashion Consumers | Trends Focused On |
| 16-24 years (Gen Z) | 35% | Fast fashion, sustainable fashion, digital shopping |
| 25-34 years (Millennials) | 40% | Online shopping, eco-friendly, personalized fashion |
| 35-44 years (Gen X) | 15% | Quality over quantity, brand loyalty, luxury fashion |
| 45+ years | 10% | Classic fashion, comfort, trusted brands |
Consumers of Fashion Industry by Gender
Gender is another element that determines the changes in the fashion industry trends and habits. As per the fact, women are the largest shoppers in fashion, but in the last decades, men's fashion has grabbed much. Here is a clear categorization of fashion consumers based on gender:
| Gender | Percentage of Fashion Consumers | Trends Focused On |
| Women | 65% | Fast fashion, luxury, personalized fashion |
| Men | 35% | Streetwear, athleisure, casual fashion, luxury growth |
Consumers of Fashion Industry by Income Level
The type of clothing most consumers choose depends generally on the income levels. Luxury or designer brands are mostly targeted by consumers earning higher incomes, whereas middle- and low-income consumers tend to look for affordable or fast fashion.
| Income Level | Percentage of Fashion Consumers | Trends Focused On |
| High-income | 20% | Luxury fashion, designer brands, exclusive collections |
| Middle-income | 50% | Affordable fashion, high street brands, sustainable options |
| Low-income | 30% | Fast fashion, discount clothing, second-hand shopping |
Consumers of Fashion Industry by Shopping Preference (Online vs. In-store)
E-commerce has seen a boom in fashion shopping. With a large percentage, many consumers prefer shopping online, while some still find it favorable to buy through stores.
| Shopping Preference | Percentage of Fashion Consumers | Trends Focused On |
| Online shoppers | 60% | Digital fashion, fast fashion, personalized recommendations |
| In-store shoppers | 40% | Luxury fashion, tactile experiences, customer service |
Market Share of Top Brands in the Fashion Industry
There are a few giant brands dominating the global fashion environment. They occupy a good percentage of the market. These brands are best known due to their creative designs, smart marketing, and loyal customers. Below is a summary of the top brands that brings best fashion industry trends everytime and their market shares:
| Brand | Market Share |
| Nike | 36.8% |
| Louis Vuitton (LVMH) | 31% |
| Zara | 13% |
| Adidas | 10.9 % |
| H&M | 16% |
| Gucci | 23% |
| Uniqlo (Fast Retailing) | 0.5 % |
| Chanel | 28% |
| Prada | 15.5% |
| Dior | 30% |
| Burberry | 43% |
| Versace | 21% |
| Saint Laurent | 13% |
| Valentino | 9% |
