| Overview | Global clothing business generated over US$1.5 trillion in revenue in 2021. |
| According to estimates, the global fashion sector is worth $3 trillion overall. | |
| In US, sales of women’s apparel totaled $132.7 billion and revenue from men’s apparel was $76.5 billion | |
| 48% of Americans don’t want to be photographed in the same outfit twice. | |
| 67% of fashion executives expect retail prices to increase in 2022 by an average of 3.2 percent. | |
| 54% of Americans think “fast-fashion” is going out of style | |
| Gen Z and Millennial Fashion | |
| One of the top three categories in which Millennials indulge or splurge is fashion. | |
| 52% of teens say Amazon is their number one favorite e-commerce site. Fast-fashion clothing site SHEIN is in second place. | |
| By 2025, Gen Z and Millennial social media users will make up 62% of all social commerce purchases globally, driving the expansion in the sector. | |
| 92% of Gen Z consumers use discount codes when shopping online. | |
| Nike is the number one apparel brand for teens, and LULU is gaining rapidly in popularity. | |
| 40% of Gen Z consumers—more than twice as many as Gen X and Baby Boomers—have bought used clothes, shoes, or accessories. | |
| Gen Z comprises the largest generation of consumers globally, amounting to 40% of the total | |
| Fashion brands Crocs, PacSun, Hey Dude, Zara, SHEIN, and Gymshark were gaining mindshare with teens in 2021 | |
| There was a 7.7% increase in fashion sales and 8.4% increase in total order value among Gen Z consumers | |
| 60% of consumers under 30 years old say they make “no distinction between the clothes they wear in-office or outside of work hours.” |
| E-commerce Fashion and Clothing Trends | 30% of all clothes and footwear sales worldwide come from e-commerce, up from 19% in 2019. |
| 47.5% of clothing sales will be via e-commerce by 2024 | |
| 50% of insiders in the apparel industry think COVID-19 has accelerated their companies' digital transformation. | |
| Retailers that offer BOPIS option saw a 2x growth rate over the last two weeks of the holiday season as opposed to retailers who don't offer this option | |
| E-commerce accounted for 28% of total worldwide clothes and footwear sales in terms of value in December 2020. | |
| Despite a fall in overall apparel and footwear sales in 2020, clothing, accessories, and footwear as a whole contributed to a 19% increase in overall e-commerce sales in the USA | |
| Business Casual Clothing | In their post-pandemic professional attire, 84% of women will choose for more flats than heels. |
| 40% of males said they'll wear fewer suits at work after COVID. | |
| 76% of workers think that more informal attire at work strengthens relationships amongst coworkers. | |
| 31% of customers say they would rather accept a 10% income reduction than have to get ready for work every day. | |
| According to 50% of senior office managers, employees now dress less formally than they did five years ago. | |
| Senior office managers believe that 47% of their staff members are dressed "too informally" for the workplace. 32% feel that workers displayed "too much skin." | |
| Athleisure, Workleisure and Comfortable Clothing Fashion | More customers than before the epidemic, 69%, say they wear comfortable clothing more often. |
| Consumers ranked comfort as their top consideration while selecting clothing at 96%. | |
| Elastic-waist pants are something that 47% of women said they'll include in their return-to-work outfits. | |
| Between 2021 and 2022, sales of men's "performance pants" climbed by more than 180%. | |
| According to 41% of Americans, athletic attire is fashionable. (48%) believe it is sloppy. | |
| 84% of respondents anticipate that wearing casual clothing at work will increase. | |
| Black Friday and Holiday Sales | 78% of consumers predict that inflation will significantly or somewhat affect their holiday buying intentions for 2022. |
| Retail sales from November to December 2021 increased over 2020 by 14.1%, to $886.7 billion. | |
| Compared to Black Friday, 35% of clothing companies provided better bargains on Cyber Monday. | |
| Men’s Skin Care and Personal Care | The market for men’s shave care products is estimated to rise to $5.9 billion by 2026 |
| The U.S. market for men’s skin care products is estimated to be $3.4 billion in 2021 | |
| China’s market for men’s skin care products is predicted to grow to $3.3 billion by 2026 | |
| Digital Fashion Statistics | According to 32% of fashion executives, digital represents the industry's greatest future development possibility. |
| The internet fashion market is estimated to be worth $31 billion by DressX, a digital selling platform. | |
| In 2023, it is predicted that social media platforms would receive $517 billion in global digital advertising spending. | |
| Sources: | |
| https://fashionunited.com/global-fashion-industry-statistics/ | |
| https://www.nytimes.com/2022/04/29/business/casual-workwear-clothes-office.html | |
| https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.pipersandler.com%2F3col.aspx%3Fid%3D6039&esheet=52301194&newsitemid=20201006005478&lan=en-US&anchor=pipersandler.com%2Fteens&index=2&md5=9acaf9923c954c8ef2613322c8b1a78c | |
| https://newsroom.accenture.com/news/shopping-on-social-media-platforms-expected-to-reach-1-2-trillion-globally-by-2025-new-accenture-study-finds.htm | |
| https://newsroom.stitchfix.com/blog/return-to-office-style-insights/ | |
| https://f.hubspotusercontent40.net/hubfs/4000540/4%20-%20unidays-content/reports/reports-pdf-versions/UNiDAYS-Gen%20Z-Fashion-Report-2021.pdf | |
| https://www.modernfellows.com/stats/ | |
| https://f.hubspotusercontent40.net/hubfs/4000540/4%20-%20unidays-content/reports/reports-pdf-versions/UNiDAYS-Gen%20Z-Fashion-Report-2021.pdf | |
| https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/state%20of%20fashion/2022/the-state-of-fashion-2022.pdf | |
| https://www.prnewswire.com/news-releases/global-mens-skincare-products-market-to-reach-16-3-billion-by-2026--301383000.html | |
| https://www.modernfellows.com/black-friday-cyberweek/ |
