Social media has become an important part of online marketing. Online consumers are using social media more frequently before making the purchase decisions. Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business and on your marketing campaigns.
How Social Media Influence Businesses [Infographic]
27% of total online time is spent on social networking.
85% of internet users have Facebook accounts; 49% have Twitter accounts.
84% of online shoppers use social media sites.
Average Number Of Connections Per User
| Social Media Site | Average connection |
| 141.5 | |
| 208 |
Social media produces almost double the marketing leads when compared to trade shows, telemarketing, direct mail,and PPC.
Social media lead conversion rates are 13% higher than the average lead conversion rate.
Percentage Of Marketers Who Found Customers Via Social Networking Sites In 2013
| Social Media Sites | %age |
| 52% | |
| 43% | |
| 36% |
More than 50% of marketers believe that social media has helped them improve sales.
60% of online consumers follow or give feedback to brands on social media sites.
Percentage of Companies (Listed By Industry) That Acquired Customers from Social Media Sites
| Industry | |||
| Retail/Wholesale/Consumer Goods | 73% | 19% | 40% |
| Technology (hardware) | 45% | 44% | 50% |
| Marketing Agency | 45% | 58% | 35% |
| Professional Services/consulting | 43% | 56% | 30% |
| Technology (software) | 39% | 50% | 40% |
| Banking/Insurance/Financial Services | 33% | 38% | 28% |
How Social Media Influences Purchasing Decisions
| Reasons | %age |
| Influenced by social media posts from friends | 81% |
| Liked social media page of company for discounts and offers | 79% |
| Made purchase based on company’s social media posts | 78% |
| Researched social networks before making purchasing decision | 74% |
| Likely to make a purchase based on social media referrals | 71% |
| Twitter users tweeted product or company recommendations | 53% |
How Marketers Are Using Social Media Sites
| Main Reasons | %age |
| Generating business exposure | 89% |
| Increasing traffic | 75% |
| Gaining marketplace intelligence | 69% |
| Building loyal fan base | 65% |
| Generating leads | 61% |
| Reducing marketing expenses | 47% |
| Improving sales | 43% |
