Learn how much efforts businesses are putting in their social media campaigns. How many people they have employed for their social media campaigns, what qualities employers look for in social media experts by our detailed infographic on How Organizations Structure their social media teams.
Data Source - https://www.ragan.com/Main/StructuringaSocialMediaTeam.aspx
How Many Organizations Have An Exclusive Social Media Team?
| Number of People | %age |
| Dedicated social media team | 27% |
| Social media tasks assigned on top of current job responsibilities | 65% |
| Both internal and outsourced teams | 5% |
| All social media activities outsourced | 3% |
How Many People Work On Social Media?
| Number of People | %age |
| 1 | 42% |
| 2-3 | 40% |
| 4-6 | 9% |
| 6+ | 9% |
Companies Planning To Hire More People To Manage Social Media Activities Next Year
| Companies Planning to Hire | %age |
| Yes | 22% |
| No | 78% |
25% Of Companies Use Interns To Help With Some Aspect Of Social Media
Qualities Most Sought-After In Social Media People
| Qualities | %age |
| Experience | 25% |
| Degree | 0.4% |
| Combination of degree and experience | 45% |
| Writing skills | 18% |
| Business background | 3% |
| Others | 9% |
Preferred Level of Experience
| Experience | %age |
| 1-3 Years | 47% |
| 3-5 Years | 44% |
| 9+ Years | 9% |
Preferred Education Degree
| Education Degree | %age |
| Communication | 77% |
| Public Relations | 76% |
| Marketing | 65% |
| Journalism | 42% |
| Advertising | 28% |
| English | 20% |
| Others | 9% |
Only 5% of Companies Are Highly Satisfied With Their Social Media Campaigns
| Satisfaction Level | %age |
| Highly satisfied | 5% |
| Satisfied | 26% |
| Somewhat Satisfied | 42% |
| Not satisfied at all | 27% |
Which Departments Are Involved In Social Media Efforts?
| Departments | %age |
| Marketing | 70% |
| Public Relations | 69% |
| Corporate Communication | 49% |
| Advertising | 26% |
| Customer Service | 19% |
| IT | 17% |
| Others | 15% |
| Legal | 14% |
How Does The Company Measure Its Social Media Campaign?
| What companies measure | %age |
| Number of followers, likes, mentions and so on | 86% |
| Web Traffic | 74% |
| Brand Reputation | 58% |
| Customer Satisfaction | 41% |
| New leads | 40% |
| Sales | 31% |
| Other | 3% |
How Often Do Companies Post On Social Media?
| Posting Frequency | %age |
| At least once a day | 58% |
| 2-3 times a week | 22% |
| Once a week | 8% |
| Once a month | 5% |
| Other | 7% |
Major Roadblocks In Social Media Campaign Measurement
| Reason | %age |
| Lack of time | 65% |
| Lack of manpower | 63% |
| Lack of money | 41% |
| Non-priority | 39% |
| Unsure of tools | 39% |
| Task is overwhelming | 23% |
| Not happy with available tools | 13% |
| Other | 7% |
What Are The Major Goals Of Social Media Campaigns?
| Goals | %age |
| Increase Brand Awareness | 87% |
| Increase Web Traffic | 62% |
| Improve Reputation | 61% |
| Generate Leads | 45% |
| Increase Sales | 40% |
| Improve Customer Service | 38% |
| Other | 10% |
