From Browsing to Buying: Mastering Ecommerce Conversion

Created: Jun 21, 2023

Updated: July 5, 2023


In e-commerce, converting surfers into purchasers is a critical aim for every online firm. E-commerce is transforming the way we think about retail. The way people purchase is also evolving swiftly; purchasing items online is starting to become the new normal. But how can your company adjust to the shifting trends in internet shopping? How can a solid online store be built using reliable data? Will people even still make internet purchases?

Infographics by GO e-Commerce

Here are some techniques for increasing conversion rates and encouraging visitors to buy:

Enhance your website

Make sure your website is user-friendly, visually appealing, and simple to use. Increase the loading speed and ensure that it is mobile-responsive, as many consumers purchase on their mobile devices.

Create Optimized Landing Pages

It is good to have optimized (preferably locally optimized) landing pages for products that searchers are coming on your site for. A landing page provides clients with fast information about any things you are providing and a simple structure to navigate to the precise product they want. Landing pages are ideal for customers who are seeking generic things within a given category but would like to know more before making a purchase.

Insert Clear Product descriptions and Photos

Product descriptions should be informative and accurate, with high-quality photos. Include pertinent information such as features, characteristics, size, and any other factors that may assist prospective purchasers in making an informed selection.

Display Social Proof - Reviews, Ratings and Testimonials

Include social evidence on your product pages by including customer reviews, ratings, and testimonials. Positive feedback and ratings may help to increase trust and confidence in your products, boosting the possibility of a purchase. Buying a product with excellent ratings or between 4 to 5 stars, in my personal opinion, makes the product more alluring and reliable because other customers have already used and appreciated it. Making customer reviews accessible on your product pages also generates free, original user-generated content for your website, improving the visibility of your product pages in Google searches. Shoppers feel more at ease pulling out their wallets when they know someone else has tried and appreciated the product they are going to buy.

Provide Product Suggestions

Implement a recommendation engine that provides complimentary or related items based on the visitor's prior purchases or browsing behavior. Customers may be encouraged to investigate further, increasing their chances of making a purchase.

Ease out the check-out process

Make the checkout procedure as simple and painless as possible. Reduce the amount of steps necessary, enable guest checkout options, and accept numerous payment ways to accommodate a wide range of client preferences.

Provide Discounts and Incentives

To encourage people to buy, create special offers, discounts, or exclusive promotions. Limited-time offers, free delivery, or buy-one-get-one deals on different platforms like BOGO can create a sense of urgency and engagement amongst the audience.

Implement Live Chat Support

Include a live chat function on your website to give customers real-time assistance. Responding quickly to their questions or concerns can help develop trust and increase the likelihood of a successful transaction.

Personalize the Purchasing Experience

Use client data and behavior to make the shopping experience more personalized. Based on their preferences and surfing history, personalize product suggestions, email marketing campaigns, and website content.

Optimize your Website for Search Engines

Implement search engine optimization (SEO) tactics to increase the visibility of your website in search engine results. You may attract more prospective consumers to your site by ranking higher.

Invest in Redesigning the Application or Website

Spend the money on a professionally rebuilt site if your website's backend needs work but the front end is in good shape. We have previously discussed the significance of having a responsive website, but it is also crucial to have a site that is user-friendly, simple to use and keeps up with modern internet trends. If your website seems like it was developed and built in 1998, most visitors will ignore it. It's time to update your website and get rid of the little animated GIFs of delivery vehicles and spinning cash registers.

Utilize Email Marketing

Create an email marketing plan to engage potential consumers. To keep customers interested, provide personalized product recommendations, abandoned cart reminders, and unique deals. Encourage the customers to convert into sales.

Streamline the Return Procedure

Make your return and refund process simple and user-friendly for your customers. Communicate your return policy clearly and give simple guidelines. A simple and straightforward return process may enhance consumer trust and lead to repeat purchases. Remember that the key is to analyze your website analytics, customer feedback, and sales data on a regular basis in order to find areas for development and optimize your plans appropriately.


Businesses must focus on developing a user-friendly and compelling online presence in order to prepare for a change in how customers purchase. The scale of the e-commerce market is  growing swiftly. As businesses discover that maintaining an online store is less expensive and simpler than maintaining a brick-and-mortar store, this trend is expected to continue in the upcoming years. More platforms and resources are also available to aid small firms in beginning their e-commerce operations. To benefit from this development, as a business owner, it's critical to remain vigilant on the most recent purchasing trends, and technologies.

From Browsing to Buying: Mastering Ecommerce Conversion

  • As of May 2023, the Google Chrome browser accounted for 63% of global market share for internet browsers
  • Apple’s Safari browser was the second most popular internet browser around the world, accounting for 21% of market share
  • There are over 2.71 billion online shoppers in the world, an increase of 27% from 2021
  • 27% of the global population shop online
  • 20% of all retail sales take place online
  • By 2024, global online sales are expected to reach $7 trillion
  • There are over 12 million stores in the world, with more than 4 billion stores powered by Shopify
  • In 2022 alone, there were a total of 268 million digital buyers in the United States and by 2025, this number is likely to reach 285 million
  • The annual growth rate for in-store sales is about 4% while for ecommerce sales it’s almost 13%
  • The most popular advertising channels for online stores are Google Shopping, Facebook Ads, Amazon, and Google Search
  • Even when shopping offline, 28% of US consumers use their phones to browse discounts, compare prices, and read reviews.
  • Over the past 5 years, the number of digital shoppers has increased by 40%
  • During the past 5 years, the sales volumes increased by 218
  • As of May 2023, 70% of Americans are shopping online%
  • Interestingly, only under 2% of ecommerce website visits convert into a purchase, and 80% of shopping carts are abandoned.
  • Although they buy things online less frequently, men spend on average $220 per transaction compared to only $151 per transaction for women shoppers
  • About 38% of consumers are afraid they’ll overspend when using credit cards—that’s why Gen Z and Millennials prefer shopping with debit cards, while older generations favor credit cards or cash-on-delivery payment options
  • In 2022, the most popular product categories on Amazon were home and kitchen supplies, with 32% of customers, followed by beauty items with 23%, toys and games at 20%, and clothing, shoes and jewelry at 18%.
  • The list of countries which spend the most online:
  1. United Kingdom: $4,201 spent per Capita
  2. United States: $3,428 spent per Capita
  3. South Korea: $2,591 spent per Capita
  4. France: $1,946 spent per Capita
  • Top Online Shopping Categories Worldwide in 2023:
  1. Fashion: $1070 billion
  2. Electronics: $990 billion
  3. Toys & Games: $720 billion
  4. Furniture: $530 billion
  5. Beauty, Health & Personal Care: $450 billion

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