Ecommerce in the Spotlight: Latest Trends and Eye-Opening Stats

Created: Aug 02, 2023

Updated: June 7, 2024


The world of ecommerce has experienced rapid growth in recent years, and this trend is set to continue into 2023. With the advent of new technologies, changing consumer behaviors, and the ever-expanding digital landscape, e-commerce is poised to reshape the way we shop, sell, and interact online. In this article, we will explore the latest trends, challenges, and opportunities in the e-commerce industry for the year 2024.

Latest Trends and Statistics


Infographics by GO-Globe e-Commerce

Market Size & Capital

  • The retail ecommerce sales worldwide in 2024 is $6.3 trillion and it will reach up to $ 7.9 trillion by 2027.
  • 93.5% of global internet users have purchased products online.
  • 2.14 billion+ internet users are expected to make at least one purchase online this year.
  • In 2024, Amazon accounts for 37.6% of e-commerce sales, the greatest market share among all e-commerce businesses.
  • Alibaba is the largest e-commerce retailer worldwide, with online sales valued at over 1137.50 billion U.S. dollars by 2027.
  • 93% of global consumers shop online.
  • 89% of Americans shop online.
  • Global e-commerce accounted for 45% of global retail sales in 2024.
  •  Over one-third of global online orders come from online marketplaces such as eBay, Amazon, and Ali Express.
  • There are 32.7 million e-commerce stores globally:
    1. 39% in the U.S.
    2. 4% in the U.K.

Future Trends and Projected Growth

  • Worldwide, e-commerce sales are expected to reach $7 Trillion by 2025.
  • E-commerce forecasts project the e-commerce market to grow to a 22% share of total global retail sales by 2024.
  •  89% of e-commerce companies are investing in personalization.
  • Estimates indicate U.S. e-commerce sales will reach $1.7 trillion by 2027, up from $905 billion in 2022.
  • The global e-commerce market forecast projects a CAGR (Compound Annual Growth Rate) of 10.92% from 2023-2028.
  • By 2025, 50% of China’s retail sales will come from e-commerce.
  • 52% of businesses plan to sell through social networks in 2023.
  • The average revenue per user (ARPU) will amount to US $3.34k by 2027.
  • Green commerce and recommerce are becoming more important as Gen Z users move to the forefront of the e-commerce market.
    1. They’re frugal shoppers who have no hesitation about buying second-hand.
    2. In addition, they realize the benefits to the environment of using second-hand products.
  • Global e-commerce is predicted to grow to 27% of all sales by 2027.

Mobile E-commerce Statistics

  • Mobile shopping hit $491 billion in 2023; estimates indicate it will double by 2025.
  • By 2025, estimates indicate more than ten percent of all retail sales in the United States will come via mobile commerce.
  • Projections estimate the global market for mobile wallets will be worth $350 billion by 2026.
  •  51.42% of all web traffic comes through mobile phones.
  • Mobile devices currently account for 72.9% of e-commerce sales.
  • 91% of consumers have used their mobile phones for shopping.
  • Spending on mobile apps is expected to exceed $350 billion by 2026.
  • 82% of United States internet users have shopped online using a mobile device.
  •  Worldwide, there are 5.44 billion unique mobile phone users., which represents 64.4% of the world population.

E-Commerce Shopping Behavior Statistics

  • 61% of online consumers in the United States have purchased based on blog recommendations.
  • 74% of consumers rely on their social networks to make purchasing decisions.
  • 40% of shoppers are Gen Z.
  • 84% of online shoppers research products online before buying.
  • Credit cards and digital payment systems are the most popular online purchase methods.
  • 37% of buyers trust influencers before brands.
  • 23% of shoppers will leave a site if it requires account creation at checkout.
  • 76% of consumers want companies to understand their needs, including speed of site loading and types of payment options offered.
  • 75% want to be able to get help within five minutes.
  • 73% want to be able to handle product or service issues on their own.
  • 6 out of 10 American shoppers use self-service tools for their concerns.
    • 24% use websites,
    • 14% use mobile apps, and
    • 12% use online live chat.
  • 40% of internet users worldwide prefer interacting with chatbots to virtual agents.
  • 54% of consumers cite rising grocery prices as having the greatest impact on online shopping.
  • 48% want special treatment for being a good customer.
  • 54% of shoppers say they’re open to sharing shopping preferences and personal information to get personalized offers.
  • 80% of consumers use mobile phones to check prices and compare products while shopping in a brick-and-mortar store.
  • 58% of shoppers added more items to their order at checkout to qualify for free shipping.
  • 87% of shoppers now begin product searches online.
  • 62% of millennials and Gen Z want to use visual search, used only by 8% brands
  • 62% of customers say environmentally friendly options are important.


  • Members of Gen Z are more willing to buy second hand. They are aware of how consumption affects the environment.
  • Second-hand resale is becoming a global phenomenon projected to grow 127% by 2026.
  • Over 268 million Americans shopped online in 2022, and estimates indicate that shoppers will reach 291.2 million by 2025.
  • Buy Now Pay Later (BNPL) will account for over US$1.3 trillion in transaction value across e-commerce and POS by 2025.
  • 75% of BNPL shoppers are Gen Z or Millennials.
  • Shoppers today expect a smooth and seamless experience regardless of where they come in contact with your brand.
  • 60% of Gen Z said that a company’s reputation as an employer influences their buying decision


  • Most online retailers have a customer retention rate of less than 30%.
  • Estimates indicate that 75% of an e-commerce store’s customers are one-time buyers.
  • Shopping carts have a 69.99% abandon rate.
  • 18% of consumers abandon sites with checkout pages that are too complicated.
  • Consumers expect a personalized shopping experience.
  • 57% of customers will abandon your site if they wait 3 seconds or longer for a page to load.
  • 60% of customers will leave your site if they can’t find what they were looking for in the first place.
  • Only 2.86% of e-commerce website visits convert into a purchase.
  • Omnichannel availability is essential in today’s e-commerce market and is one of the best ways to reach consumers where they shop.
  • As the most technologically advanced generations, Gen Z and Generation Alpha expect to reach businesses in multiple ways.
  • Consumers expect to be able to reach businesses through multiple channels:
    1. Websites
    2. Social media
    3. Email marketing
    4. Brick-and-mortar stores
    5. In-app purchases
  • 29% of American small businesses still don’t have a website.
  • 32.4% of all cybercrime attacks are directed at e-commerce sites.
  • 80-90% of e-commerce businesses fail within the first 120 days.
  • Only 2.3 % of visits to e-commerce websites in the United States converted to purchases in the third quarter of 2022.
  • 38% of online businesses struggle with personalization.

Worldwide Markets

  • China has the largest e-commerce percentage of online sales at 52%. The United States comes in a distant second at 19%, followed by the United Kingdom at 4.8%.

Technologies Revolutionizing Ecommerce

 AI and Big Data: AI and Big Data are the backbones of modern ecommerce, providing deep insights into customer behavior and preferences. These technologies enable businesses to predict trends, optimize operations, and personalize marketing efforts, driving efficiency and enhancing the customer experience.

 Blockchain for Secure Transactions: Blockchain technology is gaining traction in ecommerce for its ability to ensure secure, transparent, and tamper-proof transactions. This is particularly valuable in verifying the authenticity of high-value goods and reducing fraud.

 5G and Its Impact on ECommerce: The rollout of 5G networks is set to revolutionize ecommerce by enabling faster, more reliable connections. This will enhance mobile shopping experiences and support the growing demand for real-time interactions and high-quality content.

Challenges Facing the Ecommerce Industry

 Cybersecurity Threats and Solutions: As ecommerce expands, so do cybersecurity threats. Protecting against data breaches, fraud, and other online risks is paramount. Businesses must implement robust security measures and stay ahead of potential vulnerabilities to safeguard their operations and customer data.

 Logistics and Supply Chain Management: Efficient logistics and supply chain management are crucial for meeting customer expectations regarding delivery speed and reliability. The complexities of global supply chains pose significant challenges, especially in a world prone to unexpected disruptions.

The Competitive Marketplace: With the proliferation of ecommerce platforms, standing out is more challenging than ever. Companies need innovative marketing strategies, exceptional customer service, and unique value propositions to differentiate themselves in a crowded marketplace.

Eye-Opening Ecommerce Statistics for 2024

 Global Revenue Projections: Global ecommerce sales are expected to exceed $6 trillion in 2024, underscoring the sector's explosive growth and widespread adoption.

 Consumer Behavior and Spending Patterns: Online consumers are spending more, with average order values and purchase frequencies on the rise. Impulse buying and the preference for convenience over cost continue to shape shopping behaviors, reflecting the evolving consumer landscape.

 Top-Selling Categories: Electronics, fashion, and health products remain the top-selling categories in ecommerce. However, niche markets like eco-friendly goods and specialty foods are also gaining popularity, highlighting changing consumer interests and values.

The Future of Ecommerce: What to Expect Beyond 2024

 Predictive Trends and Innovations: Looking ahead, ecommerce will continue to be driven by emerging technologies such as AI, AR, and blockchain. Predictive analytics will further personalize shopping experiences, and new business models will emerge to align with shifting consumer preferences and technological advancements.

The Role of Emerging Markets: Emerging markets will be significant drivers of future ecommerce growth. Regions like Southeast Asia, Africa, and Latin America are poised for rapid expansion as digital infrastructure improves and online access becomes more widespread.


In 2024, ecommerce is a dynamic, rapidly evolving landscape brimming with opportunities and challenges. To thrive in this environment, businesses must stay attuned to the latest trends and technological advancements. As consumer behaviors shift and technology progresses, the future of ecommerce promises to be as exciting as it is unpredictable.



Q 1. How important is mobile optimization for ecommerce in 2024?

Mobile optimization is crucial in 2024, with over 70% of ecommerce transactions expected to take place on mobile devices. Ensuring your ecommerce site is mobile-friendly is essential for capturing and retaining customers in today's market.


Q 2. What role does social media play in modern ecommerce strategies?

Social media is integral to modern ecommerce strategies. Platforms like Instagram and Facebook facilitate direct shopping experiences and influencer marketing, significantly boosting visibility and customer loyalty.


Q 3. How can small businesses compete with major ecommerce platform?

Small businesses can compete by focusing on niche markets, offering personalized customer experiences, and leveraging innovative technologies. Building a strong brand identity and cultivating loyal customer relationships are also key strategies for standing out.


Q 4.  What are some effective ways to enhance customer experience online?

Enhancing customer experience involves providing seamless navigation, fast loading times, personalized recommendations, and excellent customer service. Utilizing tools like chatbots and AR can significantly improve the shopping journey and customer satisfaction.


Q 5. Is investing in ecommerce technology worth it for small businesses?

Yes, investing in the right ecommerce technologies is critical for small businesses. These investments can streamline operations, enhance customer experience, and provide a competitive edge in the rapidly evolving ecommerce landscape. From AI for personalization to mobile optimization, these technologies are vital for growth and success.

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