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Online Shopping in Czech Republic: Ecommerce Statistics and Trends

Created: Mar 21, 2016

Updated: Nov 26, 2024

The market of e-commerce in Czech is multiplying. Online shopping in Czech Republic is an increasingly popular and frequent way of buying goods of all kinds. Since 2020, more than half of Czechs have bought products online. In 2023, 72.5 percent of internet users made online purchases in Czechia. Moreover, online shopping is gaining popularity regardless of the age and gender of consumers. Women shop online slightly more than men as of 2023. And overall, the most frequent online shoppers are Czechs aged 25-34.

Revenue in the Czech e-commerce market is projected to reach US$4,117.00bn in 2024. Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.49%, resulting in a projected market volume of US$6,478.00bn by 2029.

Yer E-commerce Sales (in Billion CZK)
2021 120
2022 145
2023 170
2024 200

Estimated number of e-commerce stores in Czech Republic

Year Number of stores
2021 45000
2022 49000
2023 52000
2024 55000

Online Shopping in Czech Republic: Key Statistics Of E-commerce

Online Shopping in Czech Republic: Ecommerce Statistics and Trends

Infographic by GO-Globe Custom Development Company

  • The e-commerce market in the Czech Republic is estimated to reach CZK 200 billion (USD 9.2 billion) in 2024.
  • The market has had a compound annual growth rate (CAGR) of 20% over the past five years.
  • Approximately 90% of the population has internet access.
  • Over 70% of internet users shop online at least once a month.
  • Mobile commerce accounts for 50% of total e-commerce sales.
  • The average annual spending per online shopper is around CZK 25,000 (USD 1,150).
  • Electronics and media account for 35% of online purchases.
  • Fashion accounts for 25% of online purchases.
  • Home and garden accounts for 15% of online purchases.
  • Health and beauty accounts for 10% of online purchases.
  • Food and groceries account for 15% of online purchases.
  • Cross-border e-commerce is growing at a rate of 18% annually.
  • There are approximately 55,000 e-commerce stores in the country.
  • Digital wallets are used for 40% of online transactions.
  • Credit/debit cards are used for 35% of online transactions.
  • Cash on delivery is used for 25% of online transactions.
  • Around 65% of shoppers are influenced by social media.
  • Live-stream shopping events attract 20% of online consumers.
  • Approximately 45% of e-commerce platforms use AI for personalized recommendations.
  • Chatbots are used by 50% of online retailers for customer service.
  • Same-day delivery is offered by 30% of businesses.
  • Subscription services are utilized by 25% of online shoppers.
  • The return rate for online purchases is 10%.
  • Sustainability is a consideration for 60% of consumers when making purchases.
  • Digital transformation efforts are ongoing in 70% of traditional retailers.
  • Data privacy and security concerns affect 55% of online shoppers.
  • Contactless payments account for 30% of transactions.
  • AR/VR technologies are used by 15% of e-commerce businesses to enhance online shopping in Czech Republic.
  • Consumer reviews influence 75% of online shoppers.
  • The sector of e-commerce in Czech employs 6% of the total workforce.
  • Online grocery sales have increased by 25% year-over-year.
  • Influencer marketing is used by 50% of brands to promote products.
  • The average e-commerce website conversion rate is 2.5%.
  • Logistics optimization has been implemented by 85% of e-commerce businesses.

How GO-Globe Improves eCommerce Services for Online Shopping in Czech Republic to Boost Your Sales

1: Smooth product management

GO-Globe provides effective tools to e-commerce businesses in the Czech Republic to simplify the process of product management. These tools will allow you to add new, update, and categorize your products smoothly. Also, automated inventory tracking helps businesses to monitor stock levels. Our solutions integrate with third-party platforms and effectively manage your sales channels across multiple markets.

So, our services will help you keep your catalog updated and organized. However, inventory tracking tools will reduce the risk of overselling and out of stock of popular products. These valuable services improve the audience of online shopping in Czech Republic.

2: Effective Marketing Features

GO-Globe offers powerful marketing tools that are designed to engage your target audiences. We specialize in automating email campaigns that provide personalized recommendations to users that boost engagement. Also, we use advanced analytical tools to understand the interests and preferences of local audiences.

So, it will help us to create campaigns that resonate with your audience and boost your e-commerce services locally. It may include exciting discount offers, seasonal discounts, holiday flat sales, etc. Also, we integrate marketing dashboards so that you track your campaign performance and make informed adjustments.

3: Use localized features

GO-Globe understands the local

culture and people's interest which is important to boost their shopping experience. We use localized features for your e-commerce platforms that perfectly align with local audiences. So, it will include integrating local language, localized price structure, and local shipping options.

It will help to make the shopping experience feel more personalized to local audiences and drive engagement. Also, localized platforms build trust, credibility, and familiarity among local customers. So, it improves the experience of online shopping in Czech Republic audience and encourages them to choose your brand over competitors.

4: Using advanced technology

Websites that load quickly and save user time are important to retain today's customers. GO-Globe uses advanced technologies to optimize your e-commerce website for fast loading speed and reliability. So, the minimum loading time boosts overall performance which makes your platforms more appealing to the audience.

Additionally, our team uses cloud-based hosting platforms and advanced catching to ensure your website runs smoothly. These improvements directly impact your conversion rates specifically in the competitive market of online shopping in Czech Republic. It will also help you to drive potential traffic to your site and lead your business to success.

5: Comprehensive Analysis

GO-Globe provides businesses with comprehensive analysis that will help them understand user behavior in the long run. Our team has a keen eye on current market trends in the Czech Republic and optimizes strategies for your business. Also, our platforms include dashboards that track sales performance, popular products, and customer demographics.

So, it will help you to identify growth opportunities and predict future trends to stay ahead of the competition. Also, data analysis will ensure that the business targets the right audience at the right time to maximize the revenue of your e-commerce services.

Online shopping in Czech Republic: online shoppers by age

Age group %age of online users
16-24 61%
25-34 67%
35-44 59%
45-54 41%
55-64 26%
More than 65 years 8%

Most popular product categories For E-commerce in Czech :

Product Category %age
Clothing, footwear 22%
Cinema tickets 16%
Cosmetics, health. means 11%
Electronics (including mobile phones) 10%
Sports equipment 9%
Flight Tickets 8%
Books, magazines 7%
Accommodations 7%

Preferred online payment methods for E-commerce in Czech :

Online payment methods %age
Cash on Delivery 38%
Payment upon pickup 29%
Online credit card payment 13%
Bank transfer 9%
Others 11%

Three out of four Czechs who shop online want goods delivered on the day of purchase

Only six percent of Czech consumers are willing to pay for a premium shipping service.
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Aggregate spending by Czechs for purchases in the last three months:

Estimated aggregate Spending per quarter %age
Less than 1400 CZK 22%
1401-2800 CZK 30%
2801-14000 CZK 38%
over 14 000 CZK 6%

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