Did you know that social networking is the top online activity in the US, with the average American spending 37 minutes per day on social media sites? It’s also a fact that around 46% of web users look towards social media when making a purchase.
More and more people are checking online for product and brand reviews before parting with their money these days. Needless to say, businesses are catching on to this trend and are leveraging social media opinion in their favor through dedicated social media campaigns. Both small and large businesses are realizing the influence borne by social media influencers on the public opinion.
It comes as no surprise then that businesses look for these influencers on various social media sites and send them free product samples to get them reviewed. In the following infographic, “Businesses on Social Media- Statistics and Trends”, we present several stats and trends that illustrate how businesses use social media to drive business growth.
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Social networking is the top online activity in the US, with the average American spending 37 minutes per day
46% of web users look towards social media when making a purchase.
Social Media Adoption Of Top Brands
| Social media | Adoption % |
| 99% | |
| 97% | |
| Google+ | 70% |
| 69% | |
| 59% |
8 out of 10 SMBs use social media for their business to drive growth.
3 in 5 SMBs say they've gained new customers by using social media
B2B marketers invest in social media to:
- Increase brand exposure: 83%
- Increase web traffic: 69%
- To gain market insights: 65%
70% of business-to-consumer marketers have acquired customers through Facebook
Types Of Content Posted By Brands On Facebook
| Photos | 75% |
| Links | 10% |
| Status | 6% |
| Album | 4% |
| Video | 4% |
| Other | 1% |
Sentiment Of User Interaction With Brands On Social Media
| Type | Google+ | ||
| Positive | 49% | 53% | 55% |
| Neutral | 32% | 29% | 25% |
| Negative | 20% | 18% | 20% |
Top5 Reasons Why People Follow Brands On Social Media
- Promotions and Discounts
- For latest products information
- Customer service
- Entertaining content
- Ability to offer feedback
67% of Twitter users are far more likely to buy from the brands they follow on Twitter.
37% of Twitter users will purchase from a brand they follow
Over 90% say they follow businesses on Twitter to get discounts and promos.
The average Twitter user follows five or more brands. Users who primarily access Twitter on mobile are 60% more likely to follow 11 or more brands.
83.8% of luxury brands have a presence on Pinterest
90% of US online specialty retailers use Pinterest, up from 81% in 2012
41% of brands post 1 or more photos per week to their Instagram accounts, up from 34% in Q4 2012
Share Of Socially Active Brands On Instagram By Category
| Luxury retail | 67% |
| Luxury auto | 60% |
| Quick service restaurant | 53% |
| Clothing | 51% |
| TV | 42% |
| Retail and consumer merchandise | 33% |
| Beauty | 39% |
| Travel / Leisure | 24% |
| Food/ Beverages | 23% |
| Automotive | 21% |
| Media/news/publishing | 21% |
| Financial services | 12% |
