Best Online Business Ideas in Uganda

Created: Mar 14, 2022

Updated: February 4, 2024

Africa is encouraging privately owned businesses of all kinds ranging from service delivery to product sales. The reason for this is not farfetched, as privately owned businesses are the backbone of striving economies. This has necessitated African governments to enact laws and regulations that would ensure that individuals could start up their businesses with ease.

Some of these favourable regulations include; access to loans with single-digit interest rates, interest-free loans, and access to business grants. Uganda is one of the leading states where privately owned businesses can strive and flourish, whether small or medium scale.

Presently, there is a growing interest in online businesses all around Africa, yet there remain untapped treasures in this new world. The world is rapidly becoming a digital economy where everything can be done online, especially the conduct of businesses now known as e-commerce.

So, if you are in Uganda or you are considering a move to this region, here is your chance to understand the best online businesses you can start up and become one of the few people currently tapping into this well of unlimited wealth.

Why Online Business?

I believe the question one should ask in this millennium is why not online business? Bill Gates once said, “if your business is not online, then it would soon die out”. The entire world is now online, from moving finances, connecting people, or booking hotels and airline tickets. It would actually be a strategic mistake not to invest in an online business or find ways to introduce your already existing traditional business to the digital world. Other reasons why you should consider starting an online business in Uganda are:

  • Low Start-up Capital: Online businesses do not require huge capital to start because it eliminates one of the major expenses to consider when starting a business: rent.
  • Unmatched Flexibility: Online businesses eliminates the traditional rigidity in business, where one needs to be at the office at a specific time. Works hours are determined when one needs to work. It is this flexibility that online business owners leverage to either have multiple online businesses or even hold on to a regular job.
  • Wider Market Reach: Another reason to consider starting an online business is the possibility of reaching far more people than that traditional business would ever permit. Your online business in Uganda (for example, web development) can be sourced from anywhere in Uganda and outside Uganda without traveling down to meet your clients or delivering the product or service they need.


List of Best Online Businesses in Uganda


  1. Affiliate Marketing

This is one e-commerce business that is currently striving in Uganda. The online business model allows one (affiliate marketer) to make a profit from selling other people's products online. In this kind of business, you need to first select a product with high demand or a product you believe people should buy. Then, register as an affiliate marketer with the company, and you would be given a unique ID (a link) that your clients would use to purchase either the item or service.

After doing this, you need to start creating awareness about the product to attract people to buy from you. You can either use already existing and free platforms ranging from online stores to social media to create awareness.

When the client purchase this product, you get a certain commission from whatever is purchased. Affiliate marketing does not only involve products; it could also involve service. You can become an affiliate marketer to businesses that offer certain services. To start up this kind of online business using this method, you do not need any form of capital; all you need is either your phone or computer an internet connection, and you are good to go.

Another way you could start up an affiliate marketing business is by creating either a website, blog or channel (YouTube). Then develop your niche and start building your audience or clientele base by posting content that would attract people to your website, blog, or channel. Once this is done, the next thing is to capitalize on the already built audience by publishing the product you are marketing. However, you must ensure that the products are associated with your niche to get credibility. The only capital required here is the domain charges which are relatively small compared to paying for a physical store. Companies you can become an affiliate marketer to in Uganda include; Walmart, Kilimall, Jumia, Amazon, Dondolo shop, and many more.

  1. Freelancing

Freelance is a very broad aspect of e-commerce that you can start-up in Uganda. To start up this business, you need to develop yourself in one of the many skills in demand in today's society. This is simply because the word “freelancer” is an expert who is ready for hire. These skills include; web design, data entry agent, virtual assistants, writer, counselor, manager, etc.

If you are not already an expert in any of these fields, you can take numerous online courses that stretch from weeks to months. Once you have a skill, you could either develop your website or join already organized platforms for free, which I recommend if you are just starting this business. From the comfort of your house, you could be contacted to offer service anywhere across Uganda (and even from other countries) and be paid with very little or no capital required. Examples of organized freelancing platforms you can join in Uganda include; Fiverr, Upwork, 99 designs, etc.

  1. Virtual Assistant

This is another high-paying e-commerce opportunity that is in high demand. A virtual assistant does the same job as a personal assistant. The only difference is that while the former carries out his/her duties online, the latter works physically. As traditional offices gradually reduce, many people and businesses are in search of assistants that don't need to be in an office. By employing a virtual assistant who could work from anywhere, they reduce their cost of operation. All you need to become a virtual assistant is good organizational skills, a computer or phone, and good internet.

To start this business in Uganda, you could either use your website or use existing websites to showcase your service to larger potential clients. There are several platforms you can start advertising your business; for instance, you can use Fiverr.

  1. Blogging

Another online business you could consider starting in Uganda is blogging. Blogging is e-commerce that capitalizes on the interests of individuals. It involves developing a website or utilizing existing platforms to regularly create interesting or educational content in the form of articles. Once you have been able to generate enough traffic, then you can begin to earn money from either or all of the following;

  1. Sponsored posts: These are posts where you are paid to put up other people’s content on your blog or website.
  2. Advertisements: You could decide to run adverts for business on your blog and get paid.
  • Affiliate marketing: You can also use your blog to publicize brands, products, or services since you now have a platform that attracts people. All you need to do is to regularly upload pictures of the products alongside your unique ID (link).
  1. Sell Personal Products: Having a striving blog also gives you the platform to showcase and sell your own products, thereby increasing your revenue.
  2. Influencer

Starting up this online business in Uganda is one of the simplest because it doesn't require you to have any special skills. It doesn't even require you to invest any capital. All you need to do is register on any social media platform and build your followers. The more followers you have, the more you would earn money.

Uganda is rapidly becoming technologically inclined, which means that the average person has a smartphone. Businesses and Companies are shifting from conventional television and radio advertisements to micro-influencers because a lot of people now get almost all they need from their smartphones.

All you need to do to get paid is to promote brands or products on your social media pages. Your Facebook, Instagram, TikTok pages can be used to earn money in Uganda with ease.

Although starting up this business and earning money as an influencer marketer doesn't require any skill, if you want to grow your business and earn more money, you might want to consider taking a course on social media marketing.

  1. Dropshipping

This kind of e-commerce capitalizes on other people’s products or stock to create one's online store. With this business, you don't need to have any physical product of your own. All you need is a website (which acts as your store). You then go to other online stores or product manufacturers and copy the links (an online address that takes you to a particular intended destination when clicked) to their products.

So, when people visit your website in Uganda and from anywhere, they see the variety of products and choose and place their order. Once you have received orders, you then go to the manufacturers or the shop that has the products to pay for the particular product (fee usually lesser than what your client paid). The manufacturer or the place you are buying from would then deliver the product to your customer, and you earn your profit. If you are interested in starting up this business in Uganda, you can use companies like Obelo or Wholesale2B.

Dropshipping is similar to Affiliate marketing, but the striking difference is that while in Affiliate marketing, your clients pay directly to the manufacturers or stores that have the products, and you get your commission. In dropshipping, the money is paid to you, and you then pay the manufacturer what is due them, and what's left is your profit.



Online businesses are becoming the new normal, and starting an online business in Uganda has a lot of benefits. These benefits range from low start-up capital to a steady source of income. All you need to do is identify the e-commerce model you are interested in from the list above and earn money online. However, one online business is in the middle of almost all online businesses, and that is e-commerce web design. So, as online businesses in Uganda increase, the need to start up e-commerce web design in Uganda also increases.

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