Mobile Web Traffic Statistics [Infographic]

Our infographic “Mobile Web Traffic” covers the latest online mobile traffic statistics including mobile search engine shares, US M-commerce sales, Mobile Traffic to the Top 500 E-Retailers and lot more.

Infographic by - GO-Globe.com

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Mobile share of Web Traffic all across the World

Region 2010 2012
Africa 5.81% 14.85%
Asia 6.1% 17.84%
Europe 1.81% 5.13%
North America 4.71% 7.96%
South America 2.88% 7.55%
Oceania 1.46% 2.86%
World Wide 3.81% 10.01%

Top 10 Countries with Highest Mobile Web Share Traffic

Country Mobile Share of Web Traffic
Zimbabwe 58.06%
Nigeria 57.89%
India 48.24%
Sudan 45.32%
Zambia 44.24%
Uzbekistan 42.77%
Laos 35.66%
Malawi 35.48%
Brunei 34.05%
Libya 27.68%

46% of US Population own Smartphone of Some Kind

Nearly 7% of US Digital Traffic connects from Non-computer Devices Non-Computer Traffic Share by Devices

Devices Traffic Share
Mobiles/Smart phones 64.4%
Tablets 28.1%
Others 7.5%

Top Smartphone Platform by Market Share

Smartphone platform Market Share
Android 50.1%
Apple 30.2%
RIM 13.4%
Microsoft 3.9%
Symbian 1.5%

Mobile Search Engine Share

Search Engine Market Share
Google 91.7%
Bing and Yahoo 6.2%
Others 2.1%

US M-commerce sales accounts for 3% ecommerce sales in 2012 and will reach 7% by 2016

Year US M-commerce Sales (in Billions)
2012 10
2013 14
2014 19
2015 25
2016 31

Mobile Traffic to the Top 500 E-Retailers

Year %age of Visits
2011 13.4%
2012 24.6%
2013 39.0%
2014 53.2%
2015 60.6%

Top Reasons why consumer prefer M-commerce

Top Reasons %age
&; &;
On The Go Convenience 63%
Special Discounts/Coupons 52%
Easy to compare prices 48%
Product not available in-store 41%

Mobile Shopping Activities of Smartphone Owners

Shopping Activities %age
Take Product Picture 37%
Locate Nearby Store 32%
Search for Coupons 31%
Research Products or Prices 30%
Research Products or Prices at specific store 28%
Send Product Pictures to Friends 27%
Scan Bar Code 26%
Read Customer Reviews 24%
Check Store Inventory 18%

Top Mobile commerce purchase categories

Purchase Category %age of Audience
Digital Goods 47%
Clothing 37%
Tickets 35%
Daily Deals/ Discount coupons 34%
Gift Certificates 34%
Electronics 32%
Physical Books 26%
Airplane Tickets 24%
Flowers 21%

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