It has slowly become a fact that anyone without power or a stronger voice is not going to get even the slightest possible chance to be heard amongst the crowd. No doubt it is considerably hard to grasp attention globally, but where there is a will there is always a way. If you want to get a chance at voicing out your capabilities, you need to take things slow and start by proving yourself locally and then shift to globally advertising yourself as a bigger brand.
Here are a couple of ways to shoot at the local community in your posts, and score!
1. Use Of Trending Local Keywords
This is your first move to make your picture a lot brighter in the eyes of your audience. How? It is simple really. Just try to keep an open eye to spot the queries and keywords that have been used frequently by your local crowd to target what you need to have in your content.
To be a bit more specific you just need to spot what are the main local keywords that are helping to drive traffic your way, how they affect boosting the value of your business and whether you are driving the kind of crowd you need to in order to achieve massive results.
2. Understand Your Audience
To grasp the attention in your local area, you must think, act and speak like them to make them feel you are at least of the same species and its basic principle of local search engine marketing . Nobody wants an off feeling, where they don’t understand anything and are forced to seek help from Google Translate; which 70% of the time isn’t that helpful.
By ‘speaking their language’ I don’t only mean their native tongue I also mean it in terms of slang and how one another seems to have a conversation in real life. And in this, you need to discuss their hot topics, be it a local event everyone is excited for, or a celebrity everyone is obsessing over! But keep in mind your references should only be any of these if it is considered relevant to the discussion to begin with.
3. Showcase Local Events and Engage Locally
It might seem hard to believe but there actually is a real world beyond the community online. The smartest move that can be made is to tie down your product or services to the local community charity, in a more tangible and meaningful way.
This would be of a major benefit, including online and offline brand awareness, increase of business contacts and creating a positive impression of the brand in the local community.
Showcasing the local events in your blog is the best way to drive some local traffic to your site and can improve your local SEO. This is the cleverest way to wrap your products or services that your business offers with the activities of the local community. Make sure you keep the posts informative, entertaining and light-hearted and don’t go for the hard-sell.
4. Seasonal Offers
Ever noticed how easy it seems to be for travel agencies and resorts to offer seasonal offers to lure in tourists from all over the world? Simply think how a change in the season affects your business.
Like imagine you are blogging about a vineyard, then automatically the issues, topics, growing season and harvest are the topics that must be checked off your list before you post the blog.
5. Mobile optimized
There is nothing that cannot be done with the help of a mini pocket assistant; also more commonly known as a smartphone. From starting up your car in the morning with a simple click on your phone all the way to a face-to-face chit-chat with your best friend over a billion miles away, smartphones are definitely the new scene. Here is an interesting infographic on smartphone usage.
The GPS system combine with a smartphone should be considered as a lethal weapon for your company, in a good way that is. It helps any customer to find local businesses for their convenience.
Majority of the local tech-savy that have a smartphone on them will do their research over these devices and what better time would that be to have your site fully optimized than that!? That means that if your site is fully optimized for mobile devices then your sales conversions will surely be boosted in no time.
7. Create Location-Specific Content
Ideally, one of the best strategies to help your site rank on local search results is to generate content that addresses the local prospects. This could include articles relating to events, news and happening within the locality, or articles, guides or tips of matters touching the neighborhood. Read local issues and events, and base your blog on such information as your source of ideas to write about. Speaking of the popularity of social networks, it will be to your advantage if you write about urgent local issues.
8. Social Media Sharing
The most basic content marketing tactic on the block is posting via social media . It seems to be it is so basic that it often tends to get the cold shoulder and ends up being inexplicably overlooked. Facebook and Twitter seem to offer the opportunity of having a taste of the limelight by exposing your content to an extended network of possibly future clients and customers. See what people like to share on social media.
It also tends to reinforce your business and brand’s authority and relevance in the eyes of your customers. Once you click share, consider your content everywhere without opting the paid tactics!
9. Optimize Your Images for Local Search
It is important to note and remember that images are also a factor of SEO and anything that can be done for images in the local search can be of benefit. Always ensure that the images are of high quality and are relevant to the local region and ensure that you use file names and alt tags with local SEO keywords. They should be compressed and optimized so that they don’t slow down the site because slow images hinder the ranking of the site on the search engines.
FAQs :
1. How do “near me” searches affect local SEO?
Local searches using such words as ‘near me’ are quickly becoming trendy due to the mobile phones we use in today’s society. If you want to rank for these searches, use the words ‘near me’ or ‘in [ your city]’ in your content. This assists your business to appear in search on the Internet under specific local searches.
2. Should I create separate landing pages for different locations?
Yes it will make a lot of sense if your business is operational in many regions; creating regional landing pages for your business is a great way to help improve your business SEO ranking in the particular region. Thus, special content should be placed on every page and may concern only the specific area
3. How can I optimize my blog for voice search?
You need to also make sure that the content that you have on the site is modified at some time and from this it will help to even further consolidate the SE rankings that you have. In fact, it is possible to adjust your blogs every few months to add new information, relevant keywords and correspondence to that particular location..
4. How often should I update my local SEO content?
You need regular updates to your content that are essential for maintaining your SEO rankings. Aim to refresh your blog content at least every few months, adding new information, updating keywords, and ensuring the content remains relevant to your local audience.
5. What is schema markup, and how does it help with local SEO?
Schema markup is a type of structured data that will instruct the search engine as to what your site actually consists of. Including local business schema markup may also enhance the appearance of the site as seen by the search engine by local searches.
