Did you know that 93% of marketers agreed that interactive content is effective in educating its buyers versus just 70% for static content whereas 88% of marketers said that interactive content effectively differentiates their brand from their competitors? Check out our infographic on the growing importance of interactive content marketing and the latest statistics and trends.
Infographic by GO-Globe Web Design Sharjah
- 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018
- 81% agree that interactive content grabs attention more effectively than static content.
- 79% agree that interactive content enhances retention of brand messaging when combined with traditional marketing tactics.
- 79% agree that interactive content can have reusable value, resulting in repeat visitors and multiple exposures.
- 75% of marketing participants said they anticipated that their company or organization would increase their utilization of interactive content marketing.
- 70% of marketers say that interactive content is effective at converting site visitors
Top Reasons why Interactive content used in content marketing
| Reasons | %age |
| Educating the audience | 75% |
| Engagement | 59% |
| Lead generation | 58% |
| Create brand awareness | 57% |
| Conversion | 49% |
Top Reasons for organizations that are not currently using interactive content
| Reasons | %age |
| Lack of staff/bandwidth | 55% |
| Lack of budget | 38% |
| Lack of technical expertise | 31% |
| Not much awareness | 31% |
