The State of Interactive Content Marketing – Statistics and Trends

Created: Mar 19, 2018

Updated: May 11, 2024

Did you know that 93% of marketers agreed that interactive content is effective in educating its buyers versus just 70% for static content  whereas 88% of marketers said that interactive content is effective in differentiating their brand from their competitors. Check out our infographic on the growing importance of interactive content marketing and latest statistics and trends.


The State Of Interactive Content Marketing

Infographic by GO-Globe Web Design Sharjah

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88% of B2B marketers said at least 10-30% of their content would be interactive by 2018

81% agree that interactive content grabs attention more effectively than static content.

79% agree that interactive content enhances retention of brand messaging when combined with traditional marketing tactics.

79% agree that interactive content can have reusable value, resulting in repeat visitors and multiple exposures.

75% of marketing participants said they anticipated that their company or organization would increase their utilization of interactive content marketing.

70% of marketers say that interactive content is effective at converting site visitors

Top Reasons why Interactive content used in content marketing

Reasons %age
Educating the audience 75%
Engagement 59%
Lead generation 58%
Create brand awareness 57%
Conversion 49%


Top Reasons for organizations that are not currently using interactive content

Reasons %age
Lack of staff/bandwidth 55%
Lack of budget 38%
Lack of technical expertise 31%
Not much awareness 31%

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