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Social Media In China - Statistics and Trends [Infographic]

Created: Mar 12, 2013

Updated: June 10, 2024

Hey there! Are you aware of the crazy situation of social media in China? About 1 billion people in the country are connected to social media, making China the largest country with an Online Community. Speaking of short videos, now Douyin is becoming more and more popular and fascinating. Besides, the digital payment service WeChat is changing society in ways we could never have expected. Stay with us to the end of this post and get to know about the most exciting statistics and trends of social media in China. Trust me; you will be shocked at the level of disparity when you see what social media activists can do from the other side of the Great Firewall. 

Let's dive right in! By the end of this article, you will know everything about social media in China from the user base and the super popular apps that are used in China daily. You will get additional information about WeChat Wonders at the end of this write-up.

Best App of Social Media in China

The best app of social media in China is WeChat. It has more than 1 billion active users.

Features of WeChat

Other WeChat app Features include Moments, similar to Facebook status; where users can share updates, photos, and life events to the communities they are part of with their friends and families. As much as it is sad, WeChat is more than a social network. 

 

WeChat has also evolved into e-commerce as WeChat Mini Programs. These are the little enterprises within WeChat where people can buy, entertain, make appointments with doctors, and do much more all within the App. Every big brand such as Starbucks, Nike, and McDonald have their Mini Programs in WeChat.

Benefits of WeChat

WeChat plays an indispensable role in improving the efficiency of living and the connection to the world in China. It has connected more people to the Internet and provided them with services that enhance their lives. However, WeChat has become an application with massive influence and massive command of data, and this has resulted in privacy issues. There is nothing similar to WeChat existing in any country other than China and the success that this application has seen may not easily be achieved in other countries with different environments for internet usage and different values.

Social media in China vs international market

While WeChat has yet to do so in the international market, it cannot do the same in China as it is not only immensely popular but also plays a prestigious role in the nation and citizens’ everyday lives with additional features introduced in the platform. WeChat is changing how people in China communicate, shop, pay, and get related to society.

Key statistic and trends of social media in China

China has a large number of usages of social media in China across the world. 

  • Some of the popular social media platforms in China include WeChat, QQ, Q Zone, weibo, and Douyin. 
  • Active users who will use the site at least once a month, the number reaches 2 billion. It originated as an instant messaging app; however, it has expanded into such areas as payments, online shopping, games, and others.
  • WeChat, QQ, and QZone also have a large population size that is 743 million active users and 598 million active users monthly.
  • Weibo, known as China’s Twitter, has approximately 550 million Monthly Active Users.
  • Douyin, another popular short-video app, said it had more than 600 million average monthly active users in the same year.
  • The case analysis of short video platforms shows that new social media tools are being developed and actively spreading quickly in China.
  • Also, China stands as one of the leading countries experiencing the growth of e-commerce being conducted through social media platforms.
  • EMarketer has found out that social commerce sales in China reached $ 242 billion in 2021 and accounted for roughly 13%.
  • Hence, the retail e-commerce sales targeting these two devices are $33.7 billion or 5% of the total retail e-commerce sales.
  • Mini programs of WeChat and shoppable videos of Douyin allow consumers to complete a purchase on the social media service.

For those that aim at the Chinese market, a key step for a brand is to create a profile on key Chinese SNS to increase its visibility and to be able to sell. The ideas on what the future of social commerce holds and the new elements that we can see on Chinese applications show a lot of potential for brands out there.

Top apps of Social Media in China 

Following are the ten social media networking sites in China,

  1. WeChat - Over 1.2 billion registered users
  2. Sina Weibo - Over 500 million registered users
  3. Tencent QQ - Over 800 million registered users
  4. Douyin - Over 600 million registered users
  5. TikTok - Over 400 million registered users
  6. Youku - Over 500 million registered users
  7. Baidu Tieba - Over 300 million registered users
  8. Meituan-Dianping - Over 500 million registered users
  9. Meitu - Over 450 million registered users
  10. Momo - Over 100 million registered users

Social media in China: user demographics

  • Male Users: Approximately 50% to 55%
  • Female Users: Approximately 45% to 50%

Social Media users by age

  • Under 18: Approximately 15% to 20%
  • 18-24: Approximately 25% to 30%
  • 25-34: Approximately 30% to 35%
  • 35-44: Approximately 15% to 20%
  • 45 and above: Approximately 10% to 15%

Conclusion

In conclusion, the usage of social media in China has shifted the social relations of Chinese citizens and altered the business processes. Currently, users accessing social media platforms touch about 1 billion in China, and social media apps in China such as WeChat and TikTok are getting further entwined into existence. Therefore, with the development of digital platforms, the communication, financial, and entertainment processes will shift to the web. The time is yet to come, but what is certain is that Asia is still in the process of falling in love with social apps.

Frequently Asked Questions: FAQs

  • What is WeChat and why is it called a "Super App"?                                                                    WeChat is a multi-purpose messaging, social media, and mobile payment app developed by Tencent for social media in China. It's considered a "Super App" because it integrates a wide range of functions into one platform, including messaging, social networking, mobile payment, e-commerce, and more.
  • How many active users does WeChat have? WeChat boasts over 1 billion monthly active users, making it one of the most popular social media platforms globally.
  • What are some key features of WeChat? WeChat offers features such as messaging, Moments (similar to Facebook's timeline), WeChat Pay (mobile payment), Mini Programs (in-app applications for various services), and more.
  • How has WeChat transformed society in China? WeChat has revolutionized the way people communicate, shop, and interact in China. It has become an indispensable tool for daily life, enabling users to do everything from messaging friends to paying bills and ordering food.
  • What are the privacy concerns associated with WeChat? While WeChat offers convenience, its extensive data collection and surveillance capabilities have raised privacy concerns. Critics argue that the app's close ties to the Chinese government pose risks to user privacy and data security.

 

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