Smartphone sales account for 73.2% of all mobile phones sold in China, with Samsung having the highest market share, at 24.5 % of the Chinese smartphone market. 74% of male and 54% of female mobile phone users own a smartphone. Check out our new Infographic – “Smartphone Usage in China – Statistics and Trends” to know more about the Chinese smartphone market, user demographics and usage trends.
Infographic by- GO-Globe
To Publish this Image on your Blog or Website . Copy this code
Mobile Phone Penetration by Device Type
Smartphone |
66% |
Feature phone |
25% |
Multimedia phone |
9% |
Mobile Phones Sales Volume (in Millions)
|
Q2-2013 |
Q1-2013 |
Q4-2012 |
Q3-2012 |
Q2-2012 |
Q1-2012 |
Smartphone sales |
77.11 |
75.28 |
56.96 |
38.19 |
49.17 |
31.17 |
Feature phone sales |
13.27 |
15.26 |
16.33 |
28.28 |
14.57 |
35.97 |
Chinese Smartphones Market Share
Brand |
%age |
Samsung |
24.5% |
Nokia |
14.6% |
Apple |
12.9% |
Lenovo |
9.1% |
Huawei |
8.5% |
Coolpad |
8.2% |
ZTE |
7.2% |
HTC |
5.2% |
Others |
9.8% |
Smartphones lower than 200 Yuan account for 75.9% of the smartphone sales market share, while those that cost over 4000 Yuan account for 4.5% of the market.
Chinese Smartphone Market Share By Price
Smartphone Price Range |
%age |
Over 4000 Yuan |
4.5% |
3000-4000 Yuan |
5.9% |
2000-3000 Yuan |
13.7% |
1000-2000 Yuan |
40.1% |
Below 1000 Yuan |
35.8% |
Chinese Smartphone Market Share By Operating System
Operating System |
%age |
Android |
71.0% |
iOS |
12.9% |
Symbian |
10.2% |
Windows Phone |
3.6% |
Others |
2.3% |
Top 10 Smartphone Apps In China By Number Of Installs
Android | iOS |
UC Mobile Browser | |
Sina Weibo | |
360 Mobile Guardian | Taobao |
Sina Weibo | UC Mobile Browser |
Taobao | Alipay |
Alipay | QQ Spaces |
QQ Mobile Browser | QQ Mobile Browser |
360 Mobile Helper | QQ Mobile Music |
QQ Spaces | Kingsoft Battery Doctor |
Smartphone User Demographics
By Gender
Gender | %age |
Male | 74% |
Female | 57% |
By Age
Age |
%age |
16-24 |
82% |
25-34 |
75% |
35-44 |
63% |
45-64 |
51% |
By Income (Yuan)
Income Level | %age |
<8K | 8.1% |
8K-30K | 15.0% |
30K-60K | 15.5% |
60K-100K | 23.7% |
100K-200K | 25.1% |
200K+ | 12.5% |
The average monthly bill of a smartphone user is 100 Yuan (about USD 16)
Most Popular Smartphone Usage Activities
Activities |
%age |
Text messaging/SMS |
84% |
Web browsing |
75% |
Applications |
71% |
Instant messaging |
67% |
Social networking |
62% |
Online music |
59% |
58% |
|
Shopping |
43% |
Online video |
39% |
How Smartphones Impact Online Shopping
Online Shopping Activity |
%age |
Location-based services/GPS |
36% |
Mobile banking |
29% |
Barcode or QR scanning |
21% |
NFC/Mobile wallet |
14% |
Smartphone Apps Usage by Category
Games |
14% |
Maps/Navigation |
13% |
Social Networking |
12% |
Weather |
12% |
Video/Movies |
11% |
News |
11% |
Banking/Finance |
10% |
Shopping/Retail |
9% |
Productivity |
8% |