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The State of Mobile Gaming Industry – Statistics and Trends

June 18, 2018

Did you know that Mobile games now account for 51% of global revenues in the gaming industry followed by Console games (25%) and PC Games (24%) . 62% of smartphone owners install a game within a week of getting their phones and Mobile Games now account for more than 43% of total time spent on smartphone. Check out our infographic on “The State of Mobile Gaming Industry” for latest mobile gaming statistics and trends.

The State of Mobile Gaming Industry - Statistics and Trends

Infographic by GO-Gulf Web Design Company In Sharjah

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The mobile gaming industry is expected to grow from $78.7 billion in 2019 to $96.8 billion in 2022, with mobile games surpassing desktop and console games in the next few years.

Mobile gaming industry has been on a rapid rise since its inception in 2007. With the release of smartphones, smartwatches, and tablets, people have been able to play games anywhere and at any time. This has led to a surge in the popularity of mobile gaming which is now worth over $100 billion annually.

Mobile game developers are constantly working on new games that provide an immersive experience for their users and keep them hooked for hours at a time. These top mobile games include Fortnite, PUBG Mobile, Clash Royale and Clash of Clans.

Mobile gaming industry has seen many changes over the years. The market has evolved and we are now seeing more than 100 billion hours spent on social media each month, which will increase to 300 billion hours spent by 2022.

Estimated market share of Mobile Games of Global Gaming Revenues

Year %age of global gaming revenue
2017 46%
2018 51%
2019 54%
2020 57%
2021 59%

 

Gaming apps are the most popular app sub-category accounting for 25% of most active iOS app and 21% of Android Apps

62% of smartphone owners install a game within a week of getting their phones and Mobile Games now account for more than 43% of total time spent on smartphone

Android gamers represent 78% of the global mobile gaming market and can be worth eight times more than iOS players in the country.

Top Mobile Gaming Genres by Penetration

Mobile Gaming Genres Penetration rate among smartphone users
Puzzle 57.29%
Arcade 55.6%
Action 34.75%
Racing 31.31%
Strategy 15.79%
Adventure 15.51%
Card 15.44%
Board 14.09%
Simulation 13.72%
Word 13.52%

 

Top Mobile Game Sub-categories by User Retention

iOS Game sub-category User Retention %age Android Game sub-category User Retention %age
Puzzle 5.4% Adventure 3.2%
Board 5.2% Puzzle 3.1%
Educational 5.1% Role Playing 3,1%
Action 5% Arcade 3%
Arcade 4.9% Strategy 3%

 

Top Challenges of Mobile Gaming Industry According to Game Developers

 

Challenges %age
Competition 73.1%
Rising User Acquisition Costs 63.2%
Rising Marketing Costs 47.5%
Amount of Free Content 31.8%
Rising Development Costs 27.8%

 

Revenue per active use by mobile game genre

Mobile Game Genre Revenue per active user
Role Playing $0.66
Adventure $0.50
Strategy $0.21
Casino $0.19
Racing $0.19
Card $0.18
Action $0.18
Puzzle $0.16
Casual $0.15
Simulation $0.14

 

Estimated Time Spent By Mobile Game Genre

Mobile Game Genre Time spent per active user (in minutes)
Puzzle 105
Casual 93
Arcade 73
Simulation 71
Adventure 71
Strategy 70
Card 69
Board 63
Role Playing 62
Action 59