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The State of Mobile Gaming Industry – Statistics and Trends
June 18, 2018Did you know that Mobile games now account for 51% of global revenues in the gaming industry followed by Console games (25%) and PC Games (24%) . 62% of smartphone owners install a game within a week of getting their phones and Mobile Games now account for more than 43% of total time spent on smartphone. Check out our infographic on “The State of Mobile Gaming Industry” for latest mobile gaming statistics and trends.
Infographic by GO-Gulf Web Design Company In Sharjah
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Estimated market share of Mobile Games of Global Gaming Revenues
| Year | %age of global gaming revenue |
| 2017 | 46% |
| 2018 | 51% |
| 2019 | 54% |
| 2020 | 57% |
| 2021 | 59% |
Gaming apps are the most popular app sub-category accounting for 25% of most active iOS app and 21% of Android Apps
62% of smartphone owners install a game within a week of getting their phones and Mobile Games now account for more than 43% of total time spent on smartphone
Android gamers represent 78% of the global mobile gaming market and can be worth eight times more than iOS players in the country.
Top Mobile Gaming Genres by Penetration
| Mobile Gaming Genres | Penetration rate among smartphone users |
| Puzzle | 57.29% |
| Arcade | 55.6% |
| Action | 34.75% |
| Racing | 31.31% |
| Strategy | 15.79% |
| Adventure | 15.51% |
| Card | 15.44% |
| Board | 14.09% |
| Simulation | 13.72% |
| Word | 13.52% |
Top Mobile Game Sub-categories by User Retention
| iOS Game sub-category | User Retention %age | Android Game sub-category | User Retention %age |
| Puzzle | 5.4% | Adventure | 3.2% |
| Board | 5.2% | Puzzle | 3.1% |
| Educational | 5.1% | Role Playing | 3,1% |
| Action | 5% | Arcade | 3% |
| Arcade | 4.9% | Strategy | 3% |
Top Challenges of Mobile Gaming Industry According to Game Developers
| Challenges | %age |
| Competition | 73.1% |
| Rising User Acquisition Costs | 63.2% |
| Rising Marketing Costs | 47.5% |
| Amount of Free Content | 31.8% |
| Rising Development Costs | 27.8% |
Revenue per active use by mobile game genre
| Mobile Game Genre | Revenue per active user |
| Role Playing | $0.66 |
| Adventure | $0.50 |
| Strategy | $0.21 |
| Casino | $0.19 |
| Racing | $0.19 |
| Card | $0.18 |
| Action | $0.18 |
| Puzzle | $0.16 |
| Casual | $0.15 |
| Simulation | $0.14 |
Estimated Time Spent By Mobile Game Genre
| Mobile Game Genre | Time spent per active user (in minutes) |
| Puzzle | 105 |
| Casual | 93 |
| Arcade | 73 |
| Simulation | 71 |
| Adventure | 71 |
| Strategy | 70 |
| Card | 69 |
| Board | 63 |
| Role Playing | 62 |
| Action | 59 |