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Mobile Apps Usage – Statistics And Trends

May 26, 2015

No matter what you need, there’s a mobile app for it. Whether it’s online shopping, downloading content, checking the weather or comparing product reviews, there’s an app for it. With so many mobile apps around, there seems hardly any need to turn on one’s desktop at all. No wonder people around the world spend more time with their mobiles than with their desktops or any other device! Did you know that mobile apps now account for more than half (52%) of all the time spent on online digital media? Not at all surprising, we say. Check out our infographic, “Mobile Apps Usage – Statistics And Trends” for more such curious facts about how people are using mobile apps around the world.

Mobile app usage

Infographic by GO Globe website design company in Hong Kong

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Mobile Apps Now account for more than Half (52%) of All Time Spent on Digital Media

Smartphone users spent 89% of their mobile media time using mobile apps.

42% of all mobile sales generated by the leading 500 merchants came from mobile apps

Estimated Worldwide Mobile App Revenues

YearsRevenues ( in Billions USD)
201435
201545
201658
201777

 

Mobile App Usage By Age And Number Of Apps

AgeNumber of appsTime Spent per month ( HH : MM)
18-2428.037:06
25-3429.535:40
35-4429.333:57
45-5425.825:26
55+22.021:21

 

Estimated Monthly Usage Of Mobile Apps And Mobile Web

Monthly UsageMobile appsMobile Web
Men29 hours 32 minutes3 hours 45 minutes
Women30 hours 58 minutes3 hours 46 minutes

 

The average time people spend on their apps is increased by 21% over the last year

Percentage Of Time Spent On Mobile Apps (By App Types)

App Type%age
Games43%
Social Networking26%
Entertainment10%
Utilities10%
News2%
Productivity2%
Health & Fitness1%
Lifestyle1%
Others5%

 

85% of people prefer native mobile apps to mobile websites

Fastest Growing Mobile App Categories (By Time Spent)

App TypeIncrease in Time Spent
Music79%
Health & Fitness51%
Social Networking49%
Travel28%
Entertainment22%
Sports16%
Games15%
News14%

 

The percentage of mobile apps used only once shrunk to 20%, improving from 22% from last year

The percentage of apps used 11 or more times increased to 39% in 2014

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