Mobile Apps Usage – Statistics And Trends

Created: May 26, 2015

Updated: June 19, 2024

Mobile apps Usage have become an integral part of our daily lives, revolutionizing the way we communicate, work, and entertain ourselves. No matter what you need, there’s a mobile app for it. Whether it’s online shopping, downloading content, checking the weather or comparing product reviews, there’s an app for it. With so many mobile apps around, there seems hardly any need to turn on one’s desktop at all. No wonder people around the world spend more time with their mobiles than with their desktops or any other device! Did you know that mobile apps now account for more than half (52%) of all the time spent on online digital media? Not at all surprising, we say. Check out our infographic, “Mobile Apps Usage – Statistics And Trends” for more such curious facts about how people are using mobile apps around the world.

Explosive Growth in Mobile Apps Usage:

The proliferation of smartphones has led to an exponential increase in mobile app usage. As of 2024, there are over 3.5 billion smartphone users globally, with each user spending an average of 4 hours daily on mobile devices. This trend is not just limited to personal use; businesses across sectors leverage apps to reach customers and streamline operations.

Mobile app usage

Infographic by GO Globe website design company in Hong Kong

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Mobile Apps Now account for more than Half (52%) of All Time Spent on Digital Media

Smartphone users spent 89% of their mobile media time using mobile apps.

42% of all mobile sales generated by the leading 500 merchants came from mobile apps

Estimated Worldwide Mobile App Revenues

Years Revenues ( in Billions USD)
2014 35
2015 45
2016 58
2017 77


Mobile App Usage By Age And Number Of Apps

Age Number of apps Time Spent per month ( HH : MM)
18-24 28.0 37:06
25-34 29.5 35:40
35-44 29.3 33:57
45-54 25.8 25:26
55+ 22.0 21:21


Estimated Monthly Mobile Apps  Usage And Mobile Web

Monthly Usage Mobile apps Mobile Web
Men 29 hours 32 minutes 3 hours 45 minutes
Women 30 hours 58 minutes 3 hours 46 minutes


The average time people spend on their apps is increased by 21% over the last year

Percentage Of Time Spent On Mobile Apps (By App Types)

App Type %age
Games 43%
Social Networking 26%
Entertainment 10%
Utilities 10%
News 2%
Productivity 2%
Health & Fitness 1%
Lifestyle 1%
Others 5%


85% of people prefer native mobile apps to mobile websites

Fastest Growing Mobile App Categories (By Time Spent)

App Type Increase in Time Spent
Music 79%
Health & Fitness 51%
Social Networking 49%
Travel 28%
Entertainment 22%
Sports 16%
Games 15%
News 14%


The percentage of mobile apps usage only once shrunk to 20%, improving from 22% from last year

The percentage of apps used 11 or more times increased to 39% in 2014

Key Statistics Of Mobile Apps Usage :

  1. App Downloads: Annually, more than 200 billion apps are downloaded worldwide, signaling robust growth in mobile engagement.
  2. Consumer Spending: Consumer spending in mobile apps hit a staggering $120 billion in 2023, with a significant portion directed towards gaming, entertainment, and productivity apps.
  3. App Categories: While gaming apps continue to dominate in terms of downloads and revenue, health and fitness, education, and finance apps have seen remarkable growth rates, reflecting changing consumer priorities.

Trends Influencing Mobile Apps Usage:

  • Increased Focus on Health and Wellness: Apps focusing on mental and physical well-being are seeing higher engagement rates than ever before. Features like activity tracking, guided meditation, and personalized health tips are particularly popular.
  • Rise of 5G: The rollout of 5G technology is enhancing app functionalities, enabling faster downloads, higher-quality streaming, and more responsive gaming experiences.
  • Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies are being integrated into apps, offering immersive experiences in shopping, education, and entertainment.
  • Mobile Commerce (M-Commerce): With more consumers shopping on their mobile devices, apps designed for e-commerce are becoming increasingly sophisticated, incorporating AR, AI, and voice search capabilities.
    Related :Mobile Vs Desktop Internet Usage – Statistics And Trends [Infographic]

Geographical Insights Of Mobile Apps Usage:

  • Asia-Pacific: This region leads in app downloads, driven by high smartphone penetration in countries like China, India, and Japan.
  • North America: North American users lead in app spending, particularly in subscriptions and in-app purchases.
  • Europe: European app users show a strong preference for privacy-focused apps, influenced by stringent data protection laws like GDPR.

Challenges and Opportunities: While the future of mobile apps looks bright, there are challenges:

  • Privacy and Security: As the amount of sensitive data handled by mobile apps increases, developers face the challenge of enhancing security measures.
  • Market Saturation: With millions of apps available, standing out in the crowded app marketplace is increasingly difficult. Effective marketing and unique app functionalities are critical.
  • User Retention: Retaining users is as challenging as attracting them. Developers must continually update apps with new features and ensure seamless performance to keep users engaged.

The landscape of mobile apps usage is dynamic and continues to evolve with technological advancements and changing consumer behaviors. For businesses, staying abreast of these trends and adapting strategies accordingly is essential for leveraging the full potential of mobile apps to engage with customers and drive growth.

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