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Mobile App Testing: 5 Advanced Strategies for Ensuring App Quality

Created: May 02, 2025

Updated: May 02, 2025

Do you know that more than 122,000 new apps are published on Google Play and the App Store every month. It can be challenging to get so many new apps functioning well on all devices and operating systems. In addition, mobile app testing considers the application's usability, functionality, and quality. It also finds consistency across various mobile devices. Additionally, it is crucial to speed up the testing process for good results, for which you need expert help.  

In this blog, we will take a closer look at the advanced mobile app testing strategies. We will also find out how these best practices greatly enhance the quality and functionality of your mobile application. Keep reading to see how the best mobile app testing tools can improve the quality of your application. Ready to jump in? 

What Is Mobile App Testing? 

Let's first understand what mobile testing exactly is before getting into the details of best practices. It is necessary to test the apps for bugs and errors as they lower the quality of the app. Mobile application testing covers all the practices done to test mobile software and apps in their development process. 

Mobile testing can be done in many ways, but the two most common are human and automated testing. Both ensure the proper working of the mobile app through compatibility testing, mobile application security testing, functional testing, performance testing, and others. 

Mobile App Testing Strategies for Quality Assurance

A visual representation of advanced strategies in mobile app testing to ensure optimal quality and performance.

Types of Mobile App Testing

It is essential to understand the different types of mobile testing to cover and identify various problems. Here are the five basic types of app testing: 

  1. Functional testing

Mobile testing requires functional testing to evaluate an app's functionality, user interface, and navigability. This complex testing method helps find differences between apps' expected behaviour and implementation while ensuring they meet user needs. Its ultimate goal is to properly examine the application's functionality and ensure it works reliably. 

  1. Performance Testing

The purpose of performance testing is to examine the performance, stability and responsiveness of an application under various conditions. These may include different network speeds, low battery, and low signal. A thorough analysis helps the test engineers to evaluate the app's ability if it runs continuously and smoothly irrespective of working conditions.

  1. Usability Testing

Usability testing is the most essential part of mobile application testing. It ensures an application is compatible with users' wants, needs, and behavior and informs developers how to satisfy and keep users using it.

  1. Compatibility Testing

Compatibility testing verifies the degree to which an application is compatible with various devices, operating systems, and networks. It assists developers in ensuring the software runs on all platforms for a consistent and reliable user experience. 

  1. Security Testing

Security testing is an important and a complicated process. It tests the security of an application. Moreover, it identifies if it can be hacked, leak data, or provide unauthorized access. This rigorous check allows developers to identify and correct security issues to secure the app and preserve user confidence.

Tools for Mobile Application Testing

Selecting the appropriate mobile app testing tools is crucial for an easy, comprehensive, and cost-effective testing process. The following are the four best testing tools: 

  • Accessibility Testing Tools

These tools ensure that applications are accessible to people with disabilities. Tools that meet accessibility standards are known as accessibility testing tools.

  • User Interface (UI) Testing Tools

An easy user interface improves the user experience for mobile device users. UI testing tools can evaluate the mobile app user interface.

  • Cross-Platform Testing Tools

The cross-platform tool ensures that your software functions properly. It helps in making your app consistent across all platforms you use. It can be used on multiple devices.

  • Performance Testing Tools

Performance testing tools evaluate app performance, such as time to load, responsiveness, and stability. 

5 Advanced Strategies for Ensuring App Quality

The best practices to ensure the overall app quality are: 

  1. Do Both Automated and Manual Testing

Automated testing provides multiple benefits to developers. It helps them to track defects to fix during mobile app testing, reducing the cost of failure and saving time.  Automated testing efficiently executes thousands of complex test cases every test run, providing coverage that manual testing cannot.  To maximise benefits, combine manual and automated testing to reduce the time and expense of mobile app quality testing.

  1. Conduct Cross-Platform Testing 

Conducting cross-platform mobile app testing is important. To avoid compatibility difficulties, test your mobile app on several browsers, operating systems, iOS, and Android devices.  Each environment has restrictions, so mobile app testing should cover the entire mobile phone market.  Besides operating platforms, device screen sizes can affect the application's user interface. Your application must be able to adapt to it in terms of the user interface.

  1. Incorporate User Feedback

You can gain valuable insights by following what manual QA testers and end users say about the app. Every time an update is made to your application, you must test it by your QA team and general users for meaningful feedback. It can then be used in application development. Making changes according to users' feedback to enhance the user experience of your app can help your application grow and flourish overall.

  1. Testing as Part of Your App Development

It is one of the best practices to ensure the good quality of your application. Manual QA testers and end users can provide valuable insights on how the software operates and feels.  When you update your app, your QA team and users can provide useful input that can be used to improve it.  You must listen and act on user input to improve the user experience and your app's growth.

  1. Documentation and Reporting

Mobile app testing requires thorough documentation and reporting, which are critical in app testing. The test strategies, cases, and results must be documented to trace and replicate the testing process. This helps teams work together and comprehend the testing process and results. Detailed reports and records help discover faults and make informed improvements.

Partner with GO-Globe for The Best Mobile Testing Solutions

Setting up a consistent testing plan can be frustrating. But with the help of GO-Globe, you can do it the right way. GO-Globe is an expert in digital transformation solutions that help organisations grow with affordable cost mobile application development strategies. If you want the best mobile app development in Dubai, we are here to help you. Here’s why we stand out: 

  • Comprehensive Mobile Application Testing

GO-Globe effectively utilizes the best tools, such as Selenium, Appium, XCUITest, Espresso, and others, to perform manual or automated mobile application testing on Android or iOS. We are committed to ensuring extensive test coverage.

  • Real Device Testing

GO-Globe provides a wide range of genuine mobile devices to test apps in real-world situations. We find bugs and errors for more accurate and dependable testing. 

  • Faster Testing and Delivery

With the best testing solutions, we reduce failure rates by up to 80% and execute tests 2x quicker. This helps speed up testing and release high-quality mobile apps.

  • Cost-Effective App Testing Solutions

We offer the best mobile application testing solutions at affordable rates so that every level of organisation can benefit from our app testing services and grow. 

  • Scalability and Flexibility

GO-Globe’s cloud-based access and hybrid solutions allow organisations to grow their testing infrastructure and support mobile testing at any level. 

Conclusion

The advanced strategies for mobile app testing are important to ensure the overall quality of the application. They can significantly enhance the operational effectiveness of organisations. These best practices also improve financial stability. As companies' main focus is to get desired results, partnering with professionals can improve efficiency. Consider pairing up with GO-Globe to ensure the effective implementation of mobile application testing solutions. We are committed to offering high-quality and affordable app testing services that can refine your operations. Moreover, GO-Globe provides the best services tailored to your business requirements. Contact us NOW! 

FAQs

  1. What is the difference between mobile device testing and mobile application testing?

Mobile device compatibility testing refers to how your application behaves on various devices and environments. In contrast, the purpose of mobile application testing is to tell how your application behaves over all on users’ end. 

  1. How to create a mobile app testing strategy?

To create a comprehensive application strategy: 

  1. Set Your Goals Testing 
  2. Identify Testing Tools and Environments
  3. Create a Testing Plan
  4. Conduct Testing in Repetitions
  5. Analyze and Report Test Results
  6. Continuously Improve the Testing Strategy
  1. How to test mobile applications manually?

If you want to test mobile applications manually: 

  1. Choose the right platform. 
  2. Use iOS or Android based on your objectives and target audience. 
  3. Understand your target users.
  4. Focus on quality and functionality. 
  5. Ensure that your mobile app meets users' wants and needs. 

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