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E-Commerce in Singapore – Statistics and Trends

January 19, 2016

Estimated e-commerce user penetration in Singapore was at 57.31% in 2015 and is expected to hit 74.20% in 2020. Check out our infographic “E-commerce in Singapore” for latest statistics and trends about E-commerce industry in Singapore.

E-commerce in Singapore

Infographic by GO-Globe Web design Singapore Company

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Estimated E-commerce revenue in Millions USD

YearRevenues in USD ( Millions)
20143,044
20153,510
20163,994
20174,466
20184,978
20195,501
20206,029

 

Estimated E-commerce penetration rate

Year%age of online population
201455.3%
201557.3%
201661.3%
201764.7%
201868.3%
201971.3%
202074.2%

 

Ecommerce users by Age Group

Age Group%age
16-2410%
25-3416.67%
35-4428.14%
45-5432.22%
55+13.33%

 

By Gender

By Gender%age
Male47.97%
Female52.02%

 

 

26% of Singaporeans shop online at least once a week and 58% purchase online at least once a month..

50% of Singapore netizens would do all their shopping online if possible.

60% of Singapore’s eCommerce sales come from cross-border orders, a significant percentage compared to countries like Malaysia (40%), Japan (18%) and South Korea (25%).

Singapore shoppers are using more of their mobile devices with online purchases with the average consumer forking out US$1,861 a year on purchases.

The average revenue per user (ARPU) currently amounts to USD 1,290.62.

Most popular online shopping categories

Online shopping category%age
Flight tickets89%
Booking Hotels83%
Clothes43%
Cinema Tickets41%
Insurance40%