E-commerce in Saudi Arabia is growing and has generated US$10 billion in revenue in 2023, making the Kingdom the 28th largest online market globally and bringing it on par with its regional neighbour, the UAE.
Top Statistics for E-Commerce in Saudi Arabia
- Saudi e-commerce generated US$10 billion in revenue in 2023, making the Kingdom the 28th largest online market globally and bringing it on par with its regional neighbour, the UAE.
Year
|
Revenues in (million USD)
|
2017
|
6,131
|
2018
|
8,717
|
2019
|
9,784
|
2020
|
10,864
|
2021
|
11,038
|
2022
|
11,743
|
2023
|
13,614
|
2024
|
14,159 (Estimated)
|
- Saudi Arabia is the 29th largest market for eCommerce with a predicted revenue of US$14,159.9 million by 2024, placing it ahead of Austria.
- Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 10.1%, resulting in a projected market volume of US$20,808.8 million by 2028.
- With an expected increase of 13.0% in 2024, the Saudi Arabian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024
- In the eCommerce Market, the number of users is expected to amount to 24.7 million users by 2029.
- User penetration is expected to be 43.6% in 2024 and to hit 63% by 2029.
- The average revenue per user (ARPU) is expected to amount to US$552.90.
- 42.6% of Saudi Arabia’s population is female, while 57.4% of the population is male.
- KSA stands as a pivotal market, driving around 45% of the entire digital economy in the Middle East and North Africa (MENA) region.
- For perspective, the Kingdom is projected to surpass 20 million digital economy users by 2030.
Online Buyer Demographics
Nationality
|
%age
|
Saudis
|
42%
|
Non-Arab Immigrants
|
58%
|
- The Kingdom of Saudi Arabia (KSA) is positioned as a global leader in digital maturity with internet penetration exceeding 95%.
- Even though Saudi Arabia is a large country, the majority (>70%) of the online market is fuelled by cities such as Riyadh, Jeddah and the Eastern region.
- Some of the popular ecommerce and digital platforms include:
- noon
- Amazon
- Jahez
- Hungerstation
- Careem
- eXtra
- Souq.com
- Jarir.com
- Expatriates.com
- Also, omnichannel operators such as Carrefour, Cenomi, 6thStreet.com and Centrepoint to name a few, have played pivotal roles in shaping KSA’s digital economy.
- UAE, Saudi Arabia and Qatar have remained among the world’s top 10 emerging markets for logistics.
- Today, the rate of digital payments in the Kingdom is at 65%, on track to hit the Saudi Central Bank’s goal of 70% by the end of 2025.
E-commerce revenue by category
Category |
2015 |
2016 |
2017 |
2018 |
2019 |
2020 |
|
|
|
|
|
|
|
Clothes & Shoes |
1,591 |
1,893.5 |
2188.9 |
2510.7 |
2866.5 |
3209.5 |
Consumer electronics |
1805.5 |
2,037.6 |
2262.7 |
2487.6 |
2747.2 |
2998.9 |
Food, cosmetics and Pharmaceuticals |
409.8 |
472.2 |
542.1 |
615.3 |
693.1 |
776.8 |
Furniture & Home Appliances |
669.9 |
808.1 |
952 |
1112.9 |
1284.4 |
1477.5 |
Special Interest |
1,417.8 |
1,604.5 |
1797.4 |
1991 |
2193 |
2401.6 |
E-commerce Users by Age Group in millions
|
2014 |
2015 |
2016 |
2017 |
2018 |
2019 |
2020 |
16-24 |
2.077 |
2.303 |
2.529 |
2.753 |
2.978 |
3.188 |
3.377 |
25-34 |
4.26 |
4.846 |
5.463 |
6.107 |
6.789 |
7.473 |
8.142 |
35-44 |
1.646 |
1.911 |
2.202 |
2.51 |
2.842 |
3.183 |
3.525 |
45-54 |
0.411 |
0.501 |
0.608 |
0.731 |
0.876 |
1.04 |
1.223 |
55+ |
0.14 |
0.202 |
0.287 |
0.39 |
0.518 |
0.67 |
0.847 |
By Gender
Year |
Men |
Women |
|
|
|
2014 |
6.166 |
2.369 |
2015 |
7.09 |
2.673 |
2016 |
8.104 |
2.984 |
2017 |
9.188 |
3.302 |
2018 |
10.372 |
3.631 |
2019 |
11.606 |
3.949 |
2020 |
12.867 |
4.247 |