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E-commerce in Saudi Arabia - Statistics and Trends

Dec 10, 2015

E-commerce in Saudi Arabia is growing and has generated US$10 billion in revenue in 2023, making the Kingdom the 28th largest online market globally and bringing it on par with its regional neighbour, the UAE.

Top Statistics for E-Commerce in Saudi Arabia

  • Saudi e-commerce generated US$10 billion in revenue in 2023, making the Kingdom the 28th largest online market globally and bringing it on par with its regional neighbour, the UAE.
Year
Revenues in (million USD)
2017
6,131
2018
8,717
2019
9,784
2020
10,864
2021
11,038
2022
11,743
2023
13,614
2024
14,159 (Estimated)
  • Saudi Arabia is the 29th largest market for eCommerce with a predicted revenue of US$14,159.9 million by 2024, placing it ahead of Austria.
  • Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 10.1%, resulting in a projected market volume of US$20,808.8 million by 2028.
  • With an expected increase of 13.0% in 2024, the Saudi Arabian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024
  • In the eCommerce Market, the number of users is expected to amount to 24.7 million users by 2029.
  • User penetration is expected to be 43.6% in 2024 and to hit 63% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$552.90.
  • 42.6% of Saudi Arabia’s population is female, while 57.4% of the population is male.
  • KSA stands as a pivotal market, driving around 45% of the entire digital economy in the Middle East and North Africa (MENA) region.
  • For perspective, the Kingdom is projected to surpass 20 million digital economy users by 2030.

 

Online Buyer Demographics

Nationality
%age
Saudis
42%
Non-Arab Immigrants
58%
  • The Kingdom of Saudi Arabia (KSA) is positioned as a global leader in digital maturity with internet penetration exceeding 95%.
  • Even though Saudi Arabia is a large country, the majority (>70%) of the online market is fuelled by cities such as Riyadh, Jeddah and the Eastern region.
  • Some of the popular ecommerce and digital platforms include:
  1. noon
  2. Amazon
  3. Jahez
  4. Hungerstation
  5. Careem
  6. eXtra
  7. Souq.com
  8. Jarir.com
  9. Expatriates.com
  • Also, omnichannel operators such as Carrefour, Cenomi, 6thStreet.com and Centrepoint to name a few, have played pivotal roles in shaping KSA’s digital economy.
  • UAE, Saudi Arabia and Qatar have remained among the world’s top 10 emerging markets for logistics.
  • Today, the rate of digital payments in the Kingdom is at 65%, on track to hit the Saudi Central Bank’s goal of 70% by the end of 2025.

 

E-commerce revenue by category

Category 2015 2016 2017 2018 2019 2020
Clothes & Shoes 1,591 1,893.5 2188.9 2510.7 2866.5 3209.5
Consumer electronics 1805.5 2,037.6 2262.7 2487.6 2747.2 2998.9
Food, cosmetics and Pharmaceuticals 409.8 472.2 542.1 615.3 693.1 776.8
Furniture & Home Appliances 669.9 808.1 952 1112.9 1284.4 1477.5
Special Interest 1,417.8 1,604.5 1797.4 1991 2193 2401.6

 

E-commerce Users by Age Group in millions

  2014 2015 2016 2017 2018 2019 2020
16-24 2.077 2.303 2.529 2.753 2.978 3.188 3.377
25-34 4.26 4.846 5.463 6.107 6.789 7.473 8.142
35-44 1.646 1.911 2.202 2.51 2.842 3.183 3.525
45-54 0.411 0.501 0.608 0.731 0.876 1.04 1.223
55+ 0.14 0.202 0.287 0.39 0.518 0.67 0.847

 

By Gender

Year Men Women
2014 6.166 2.369
2015 7.09 2.673
2016 8.104 2.984
2017 9.188 3.302
2018 10.372 3.631
2019 11.606 3.949
2020 12.867 4.247

 

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