E-commerce in Saudi Arabia - Statistics and Trends

Did you realize that Saudi Arabia stands out as a growing e-commerce hub globally? Absolutely! With a population of tech savvy individuals who enjoy shopping online Saudi Arabia presents a lucrative digital landscape for businesses. For those considering venturing into the Arabian market with their products or services the time is ripe! The e-commerce in Saudi Arabia is flourishing, presenting opportunities for businesses across all scales. By familiarizing yourself with customs and traditions you can pave your way, towards achieving success.

Point to be taken in view is that e-commerce in Saudi Arabia is growing and has generated US$10 billion in revenue in recent year, making the Kingdom the 28th largest online market globally and bringing it on par with its regional neighbour, the UAE.

Infographics by GO-Globe E-Commerce Saudi Arabia

Top Statistics for E-Commerce in Saudi Arabia

• Saudi e-commerce generated US$10 billion in revenue in 2023, making the Kingdom the 28th largest online market globally and bringing it on par with its regional neighbour, the UAE.

• Saudi Arabia is the 29th largest market for eCommerce with a predicted revenue of US$14,159.9 million by 2024, placing it ahead of Austria.
• Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 10.1%, resulting in a projected market volume of US$20,808.8 million by 2028.
• With an expected increase of 13.0% in 2024, the Saudi Arabian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024
• In the eCommerce Market, the number of users is expected to amount to 24.7 million users by 2029.
• User penetration is expected to be 43.6% in 2024 and to hit 63% by 2029.
• The average revenue per user (ARPU) is expected to amount to US$552.90.
• 42.6% of Saudi Arabia’s population is female, while 57.4% of the population is male.
• KSA stands as a pivotal market, driving around 45% of the entire digital economy in the Middle East and North Africa (MENA) region.
• For perspective, the Kingdom is projected to surpass 20 million digital economy users by 2030.

Online Buyer Demographics

• The Kingdom of Saudi Arabia (KSA) is positioned as a global leader in digital maturity with internet penetration exceeding 95%.
• Even though Saudi Arabia is a large country, the majority (>70%) of the online market is fuelled by cities such as Riyadh, Jeddah and the Eastern region.
• Some of the popular ecommerce and digital platforms include:

1. noon
2. Amazon
3. Jahez
4. Hungerstation
5. Careem
6. eXtra
7. Souq.com
8. Jarir.com
9. Expatriates.com

• Also, omnichannel operators such as Carrefour, Cenomi, 6thStreet.com and Centrepoint to name a few, have played pivotal roles in shaping KSA’s digital economy.
• UAE, Saudi Arabia and Qatar have remained among the world’s top 10 emerging markets for logistics.
• Today, the rate of digital payments in the Kingdom is at 65%, on track to hit the Saudi Central Bank’s goal of 70% by the end of 2025.

E-commerce revenue by category

E-commerce Users by Age Group in millions

By Gender