E-commerce in Saudi Arabia is growing and hasย generated US$10 billion in revenue in 2023, making the Kingdom the 28th largest online market globally and bringing it on par with its regional neighbour, the UAE.
Top Statistics for E-Commerce in Saudi Arabia
- Saudi e-commerce generatedย US$10 billion in revenue in 2023, making the Kingdom the 28th largest online market globally and bringing it on par with its regional neighbour, the UAE.
Year | Revenues in (million USD) |
2017 | 6,131 |
2018 | 8,717 |
2019 | 9,784 |
2020 | 10,864 |
2021 | 11,038 |
2022 | 11,743 |
2023 | 13,614 |
2024 | 14,159 (Estimated) |
- Saudi Arabia is the 29th largest market for eCommerce with a predicted revenue of US$14,159.9 million by 2024, placing it ahead of Austria.
- Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 10.1%, resulting in a projected market volume of US$20,808.8 million by 2028.
- With an expected increase of 13.0% in 2024, the Saudi Arabian eCommerce market contributed to the worldwide growth rate of 10.4% in 2024
- In the eCommerce Market, the number of users is expected to amount to 24.7 million users by 2029.
- User penetration is expected to be 43.6% in 2024 and to hit 63% by 2029.
- The average revenue per user (ARPU) is expected to amount to US$552.90.
- 42.6% of Saudi Arabiaโs population isย female, whileย 57.4%ย of the population isย male.
- KSA stands as a pivotal market, driving around 45% of the entire digital economy in the Middle East and North Africa (MENA) region.
- For perspective, the Kingdom is projected to surpass 20 million digital economy users by 2030.
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Online Buyer Demographics
Nationality | %age |
Saudis | 42% |
Non-Arab Immigrants | 58% |
- The Kingdom of Saudi Arabia (KSA) is positioned as a global leader in digital maturity with internet penetration exceeding 95%.
- Even though Saudi Arabia is a large country, the majority (>70%) of the online market is fuelled by cities such as Riyadh, Jeddah and the Eastern region.
- Some of the popular ecommerce and digital platforms include:
- noon
- Amazon
- Jahez
- Hungerstation
- Careem
- eXtra
- Souq.com
- Jarir.com
- Expatriates.com
- Also, omnichannel operators such as Carrefour, Cenomi, 6thStreet.com and Centrepoint to name a few, have played pivotal roles in shaping KSAโs digital economy.
- UAE, Saudi Arabia and Qatar have remained among the worldโs top 10 emerging markets for logistics.
- Today, theย rate of digital payments in the Kingdom is at 65%, on track to hit the Saudi Central Bankโs goal of 70% by the end of 2025.
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E-commerce revenue by category
Category | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 |
| | | | | | |
Clothes & Shoes | 1,591 | 1,893.5 | 2188.9 | 2510.7 | 2866.5 | 3209.5 |
Consumer electronics | 1805.5 | 2,037.6 | 2262.7 | 2487.6 | 2747.2 | 2998.9 |
Food, cosmetics and Pharmaceuticals | 409.8 | 472.2 | 542.1 | 615.3 | 693.1 | 776.8 |
Furniture & Home Appliances | 669.9 | 808.1 | 952 | 1112.9 | 1284.4 | 1477.5 |
Special Interest | 1,417.8 | 1,604.5 | 1797.4 | 1991 | 2193 | 2401.6 |
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E-commerce Users by Age Group in millions
ย | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 |
16-24 | 2.077 | 2.303 | 2.529 | 2.753 | 2.978 | 3.188 | 3.377 |
25-34 | 4.26 | 4.846 | 5.463 | 6.107 | 6.789 | 7.473 | 8.142 |
35-44 | 1.646 | 1.911 | 2.202 | 2.51 | 2.842 | 3.183 | 3.525 |
45-54 | 0.411 | 0.501 | 0.608 | 0.731 | 0.876 | 1.04 | 1.223 |
55+ | 0.14 | 0.202 | 0.287 | 0.39 | 0.518 | 0.67 | 0.847 |
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By Gender
Year | Men | Women |
| | |
2014 | 6.166 | 2.369 |
2015 | 7.09 | 2.673 |
2016 | 8.104 | 2.984 |
2017 | 9.188 | 3.302 |
2018 | 10.372 | 3.631 |
2019 | 11.606 | 3.949 |
2020 | 12.867 | 4.247 |
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