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E-Commerce in Qatar - Statistics and Trends

Created: Dec 27, 2018

Updated: June 19, 2024

The e-commerce market in Qatar is experiencing robust growth, driven by several key factors and trends. Did you know The Qatar E-Commerce Market size is expected to reach USD 4.18 billion in 2024 and grow at a CAGR of 9.40% to reach USD 6.55 billion by 2029.

E-commerce in Qatar | Qatar Go-Globe

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  Year B2C ecommerce sales (in Billions USD)
2014 1.02
2015 1.20
2016 1.40
2017 1.60
2018 1.90
2019 2.20

Qatar average E-commerce spend per user – 3,453 USD

Average value per transaction – 264 USD

Payment method Types

Category %age
Cash on Delivery 75%
Credit Cards 19%
Paypal 6%

E-commerce transactions by Device

Device %age
Desktop 80%
Mobile 20%

Online Shoppers by Demographics

  Demographics %age
Qatari 22%
Westerner 17%
Arabs 19%
Asian 20%
Others 22%

E-commerce market split by Type

E-commerce Market (By type) 2014 2019
B2B 44% 51%
B2C 56% 49%

E-commerce spend by categories

 Category %age
Travel 22%
Electronics 18%
Fashion 15%
Digital content and Books 11%
Hotels 10%
Entertainment 10%
Household Products 9%
Sports 3%
Auto parts 3%

Qatar E-Commerce Growth Statistics :

  •  The Qatari e-commerce market is projected to reach $3.4 billion in 2024, up from $2.5 billion in 2023.
  • Growth rate of approximately 36% year-over-year, indicating robust expansion in the sector.
  • Qatar boasts an internet penetration rate of 99%, with approximately 2.9 million people having access to the internet in 2024.
  • Smartphone penetration is at an impressive 97%, driving mobile e-commerce growth.
  • The largest segment of online shoppers is aged 25-34, accounting for 40% of the e-commerce market.
  • Women make up 55% of online shoppers, with a growing interest in fashion, beauty, and personal care products.
  •  Mobile e-commerce (m-commerce) continues to dominate, with 65% of online purchases made via smartphones.
  • Digital wallets and credit cards are the preferred payment methods, with 70% of transactions conducted using these options.
  • This remains the leading category, accounting for 30% of total online sales.
  • Growing demand for gadgets and electronics, making up 25% of online purchases.
  • Online grocery shopping is gaining traction, with a 20% share of the e-commerce market.
  • Approximately 40% of Qatari consumers shop from international e-commerce platforms, seeking variety and competitive pricing.
  • While international shopping is popular, there is a growing preference for local e-commerce platforms due to faster delivery times and localized customer service.
  •  Retailers are increasingly integrating online and offline channels, offering click-and-collect services, and enhancing in-store experiences with digital touchpoints.
  • Personalized shopping experiences and seamless transitions between channels are becoming critical for customer retention. Social media influencers play a significant role in driving e-commerce sales, with 45% of consumers influenced by social media recommendations.
  •  Instagram and TikTok are popular platforms for social commerce, offering integrated shopping features.
  • Consumers are increasingly conscious of sustainability, with 60% preferring brands that adopt eco-friendly practices.
  • There is a growing demand for sustainable packaging and ethical sourcing.
    Read more : Growing Web Design And Development Trends In Doha Qatar 

    Key Drivers

    • Internet and Mobile Penetration: Qatar boasts nearly 100% internet penetration and a high number of mobile connections, which are crucial for e-commerce growth. As of early 2023, there were 2.68 million internet subscribers and 4.89 million mobile connections in the country​ .
    • Youthful Demographics: The median age in Qatar is 31.5 years, indicating a tech-savvy and youthful population that is more inclined to adopt e-commerce platforms​.
    • Fashion and Beauty Sector: This sector is expected to see significant growth due to Qatar's fashion-forward culture, rising disposable income, and the convenience of online shopping​ 

    Trends

    • Increasing Use of Mobile Wallets: Payment methods are evolving with a growing preference for mobile wallets like Apple Pay and Google Pay, alongside traditional methods such as cash on delivery and debit/credit cards​ .
    • Cross-Border E-Commerce: Approximately 30% of Qatar's e-commerce market consists of cross-border transactions, driven by the demand for international brands and improvements in logistics and customs processes​ ​.
    • AI and IoT Integration: Significant investments are being made in artificial intelligence (AI) and the Internet of Things (IoT) to automate business processes and enhance customer experiences

    FAQs :
    Q: How large is the e-commerce market in Qatar in 2024?

    A: In 2024, the e-commerce market in Qatar is projected to be valued at approximately $3.4 billion, showing significant growth from previous years.

    Q: What percentage of Qatar’s population shops online in 2024?

    A: Around 75% of Qatar’s population engages in online shopping in 2024, reflecting the increasing adoption of e-commerce among consumers.

    Q: What devices are most commonly used for online shopping in Qatar?

    A: Smartphones are the most commonly used devices for online shopping in Qatar, accounting for about 65% of all e-commerce transactions.

    Q: What are the most popular e-commerce platforms in Qatar?

    A: Popular e-commerce platforms in Qatar include local sites like Lulu Hypermarket Online and Carrefour Qatar, as well as international platforms like Amazon and AliExpress.

    Q: What types of products are most frequently purchased online in Qatar?

    A: The most frequently purchased products online include fashion and apparel, electronics, groceries, and personal care items.

    Q: What payment methods are commonly used for online shopping in Qatar?

    A: Common payment methods include digital wallets (such as Apple Pay and Google Pay), credit and debit cards, and cash on delivery, although digital payments are becoming increasingly preferred.

    Q: How important is mobile e-commerce (m-commerce) in Qatar?

    A: Mobile e-commerce is very important, with approximately 65% of online purchases being made via smartphones in 2024, highlighting the dominance of mobile shopping.

    Q: What is the role of social media in e-commerce in Qatar?

    A: Social media plays a crucial role in influencing purchasing decisions. Platforms like Instagram and TikTok are significant for social commerce, allowing direct purchases and influencer-driven marketing.

    Q: Are there any trends towards sustainable e-commerce in Qatar?

    A: Yes, there is a growing trend towards sustainability, with consumers showing increasing interest in eco-friendly products and sustainable packaging. About 60% of online shoppers prefer brands that adopt sustainable practices.

    Q: What impact has 5G technology had on e-commerce in Qatar?

    A: The rollout of 5G technology has significantly improved mobile internet speeds and connectivity, enhancing the user experience for mobile shopping, streaming, and other online activities, and contributing to higher data consumption.

    Related : FIFA World Cup 2022 Qatar Interesting Facts [Infographic] , Growing Web Design And Development Trends In Doha Qatar

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