Depending on your eCommerce store, you may need an ecommerce basket design for your customers. Here, the step from shopper to buyer happens. The biggest problem successful retailers face is abandoned shopping carts. On average, about 70% of shopping baskets are abandoned. This led to 4 trillion US Dollars of missed revenue globally.
Here, we share the top ten secrets of the successful eCommerce shopping basket. You can fine-tune your cart with the recommended tips. So, you can optimize the off the shelf shopping cart of your favorite service provider. Keep in mind that about a third of all shoppers are just searching without the intention to buy. Besides this rule of thumb, there are secret ways to make your conversion rates thrive.
Infographics Design by GO-Globe Dubai
The main goal is to make your customers happy and ease their way of shopping. Optimize the basket for mobile experience and make them see their shopping progress all the time so that they can stay on their budget. Offer free shipping to encourage them to engage in upselling. Show related products for immediate addition to the basket.
The three most important secrets for high conversion rates are the following: Use the mini cart that shows a summary of the basket to be focused on for further shopping. Don’t force the shopper to create an account, because that is one of the top reasons for abandoning carts. And finally let there be no extra costs like shipping, taxes, and fees. Customers don’t like surprises, and they always want to know the real cost of the basket.
Best Ways to Improve Your E commerce Basket Design
Your eCommerce basket design really has a lot to do with maximizing sales and making shopping very easy. A well-designed basket keeps the customers engaged, prevents cart abandonment, and even encourages promotions for buying a larger quantity. Let's discuss some of the best ways to improve your basket design and help drive conversions.
1. Auto-Apply Discounts
Applying discounts automatically in the basket will be one of the best ways to catch shoppers off guard at a pleasant surprise. Who loves finding a discount code? That is why it's sure to make everything flow really well if it is done automatically. In the competitive landscape of eCommerce Dubai, you should focus on the discount on the single item and the total to ensure that shoppers are always informed and happy.
2. Use Two Checkout Buttons
To make the process fast for all kinds of customers, place two checkout buttons: one at the top for customers who are in rush and the other at the bottom of the page for careful customers. This subtle touch helps the buyer check out more quickly and efficiently, thus creating an optimized shopping experience.
3. Show a Clear Product Summary
The customer checks their order at the point of checkout. This is why the product description has to be very brief. Include the item name, color, size, and quantity. This not only minimizes errors but also assures the customer is purchasing the right products.
4. Offer Live Chat Support
Provide live support on your basket page; it can solving last-minute doubts that the customer might be experiencing in their head. Instant support should be be quick and easily accessible as it can wipe off doubts instantly and minimize aborting the cart abandonment.
5. Avoid Hidden Costs
Nothing frightens buyers more than hidden charges. Be transparent by showing all costs at first view, including shipping, taxes, and other related charges, right within your eCommerce basket design. The trust gained by displaying the details of these charges keeps the customers aware of what exactly they are paying for.
6. Exit-Intent Popups to Prevent Cart Abandonment
Use exit-intent popups to eliminate the cart abandonment problem. This popup shall be in a situation that a shopper has been attempting to leave the page, providing them with the option of a discount or reminding them about completing their order. A little incentive will make it all worthwhile for them to stick with your site.
7. Include Multiple Shipping Options
Different customers have different delivery preferences, so offering multiple shipping options is crucial. Some may prefer fast shipping, while others might choose a cheaper or pick-up option. This flexibility can make your eCommerce basket design more appealing to a wider audience.
8. Add a Progress Bar
Help customers see how close they are to completing their purchase by adding a progress bar at the top of the checkout process. It gives them a clear sense of how many steps are left, reducing anxiety and improving the overall shopping experience.
9. Show Trust Seals
Enable consumers to trust your website by displaying trust badges such as SSL, secured payment badges, and customer reviews. In any case, this will greatly help to eliminate anxiety on the side of a consumer about the security of a transaction. This can lead to completing the purchases.
10. Provide Editable Cart Options
The orders of customers must be easily modifiable for a hassle-free shopping experience. Provide the option to add, remove, or increase quantity of products directly from the basket. This can prevent frustration and ensure a smoother checkout.
11. Highlight Free Shipping Threshold
Offer incentives to customers to spend more money by setting a free shipping threshold, which is clearly reflected in your ecommerce basket design to show the amount they can spend to avail of free shipping. For example, when free shipping is provided for an order above $50, you can display a notice as "Spend $10 more and have it shipped free!" This small incentive may encourage them to buy more.
12. Offer Guest Checkout
Many shoppers do not want to be forced to make an account when checking out. Offering guests checkout reduces friction and speeds up the whole process, means that they are more likely to actually complete the purchase. You can still present the option to them to create an account after the transaction.
13. Save Cart Feature
You can also give an option to customers to save their cart, especially if they do not want to buy now. If you do this, customers cart items can be placed in order and ready for their next visit, maybe on another device or later. This also makes their decision much easier as they can complete their purchase later.
14. Include Product Recommendations
Use personal product recommendations in the basket to show related items or complementary products. This may encourage a customer to purchase more items in one checkout. By doing this, you can boost your average order value, while adding to the overall shopping experience.
15. Display Security and Payment Options Clearly
Highlight security badges and accept a variety of payment methods: including the credit card, PayPal, or local methods as Apple Pay. This increases consumer confidence in the safety of payments and provides them with a choice to receive payments in whatever method they are comfortable.
Conclusion
By implementing these simple yet effective strategies, your eCommerce basket design will not only enhance the customer experience but also improve your overall sales performance. Whether you're focusing on eCommerce Dubai or catering to a global market, a well-structured basket is key to success.
