Facebook has changed a lot over the years, and one of the biggest changes is how it’s become a powerful video advertising platform. When Facebook first started, it was mainly about sharing photos and posts with friends. But today, videos are everywhere on Facebook — from funny clips to business ads. This shift has made it very important for businesses to track Facebook video statistics and stay updated with Facebook advertising trends.
Why does this matter so much? Well, videos are one of the most popular ways people consume content online. Every day, billions of videos are watched on Facebook. Knowing the right Facebook video stats helps businesses understand what people are watching, how long they watch, and what makes them stop scrolling. It also shows what kinds of ads work best, whether it’s a quick 10-second video or a longer product demo.
This is especially important in growing markets like Egypt, Ras Al Khaimah, and Cape Town. In these regions, more and more people are spending time online, using social media apps like Facebook to shop, connect, and discover new things. Businesses there are realizing that by following the latest Facebook video trends and advertising statistics, they can reach more customers, make better ads, and grow their sales faster. Tracking advertising on Facebook statistics isn’t just a good idea — it’s essential if you want to stay competitive.
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Facebook Video Statistics: How the Platform Performs Today
Key Facebook Video Stats Marketers Should Know
When it comes to Facebook video stats, the numbers show just how powerful videos have become. Right now, over 4 billion video views happen on Facebook every single day. That’s a huge number, and it’s a big reason why businesses everywhere — especially in places like Egypt, Ras Al Khaimah, and Cape Town — are using Facebook video ads marketing to reach more people.
Marketers are seeing that videos get up to 59% more engagement than regular image posts. This means more likes, shares, and comments — which is great news if you want your ads to get noticed. Another interesting fact is that most people watch Facebook videos without sound, so adding captions is super important.
Also, vertical videos (the tall ones you watch on your phone) perform better than horizontal videos because more people are using smartphones to watch content on Facebook. Keeping track of these Facebook video statistics helps businesses create ads people actually want to watch.
Video Engagement Rates and Viewer Behavior on Facebook
Viewer behavior has changed a lot, especially since people started spending more time online. Studies show that people watch a video for an average of 10 seconds before deciding whether to keep watching or scroll away. That’s why marketers need to make the first few seconds of their Facebook video ads exciting and attention-grabbing.
The engagement rates for Facebook videos are also impressive. Native Facebook videos — which means videos uploaded directly to Facebook, not shared from YouTube — get 10x more reach than linked videos. This is one of the Facebook video trends brands are using to boost visibility.
In regions like Ras Al Khaimah and Egypt, where mobile internet use is growing fast, people are watching videos while commuting, shopping, or relaxing at home. This makes video a great tool for businesses to connect with their audience in a more personal way.
Average CPM on Facebook (with Historical Insights like 2018 CPM Rates)
When we talk about advertising on Facebook statistics, one key number to look at is CPM (Cost Per 1,000 Impressions). This tells you how much it costs for your ad to be shown 1,000 times. On average, the CPM on Facebook in recent years has been around $7–$10, depending on the market and ad type.
If we look back, the average CPM Facebook 2018 was much lower — around $5.12. This shows how competitive the platform has become as more businesses invest in Facebook video ads marketing. The price increase means it’s more important than ever to create high-performing video ads that deliver strong results for every dollar spent.
Marketers in Cape Town, Egypt, and the Middle East are now closely watching these numbers, adjusting their Facebook advertising strategies to get the most value out of their ad spend. Combining video advertising Cape Town trends with in-app advertising statistics helps them stay ahead in this fast-moving market.
Infographic by GO Globe ERP Egypt
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Estimated Worldwide video advertising revenue of Facebook
| Year | Revenue (in USD Billion) |
| 2018 | 4.37 |
| 2019 | 5.78 |
| 2020 | 7.50 |
| 2021 | 9.58 |
Facebook videos receive 135% more organic reach on average than a Facebook photo.
4 in 5 users can recall seeing a video ad they’ve seen in the past 30 days
71% of Consumers Say the Facebook Video Ads They See Are “Relevant”
47% of the Value of Facebook Video Ads Happens in the First 3 Seconds
Facebook captioned video ads can increase video view time by an average of 12%
Mobile devices account for more that 65% of Facebook Video Views
49% of marketers say that they are planning to increase their budget for video advertising in 2018
Facebook Advertising Statistics and Market Trends
Latest Facebook Advertising Statistics for 2024
As we move through 2024, Facebook advertising statistics show how important this platform still is for businesses. With over 3 billion monthly active users, Facebook offers a massive audience for advertisers. This is one of the reasons why Facebook advertising trends are always changing — businesses need to stay up to date.
In 2024, video continues to lead. Video ads now make up nearly 60% of all ad impressions on Facebook. This growth is seen worldwide, from Egypt to Ras Al Khaimah, and even in markets like Cape Town. Facebook video ads marketing is one of the top ways for brands to connect with people.
Another important trend is the increasing use of short-form video content. Videos under 15 seconds are getting more engagement, especially on mobile devices. This matches global Facebook video trends, where users prefer quick, entertaining, and informative clips.
In-App Advertising Statistics and Growth in Meta Ads
Another growing area is in-app advertising. In-app advertising statistics reveal that more than 70% of Facebook ad impressions now happen inside apps — like the Facebook mobile app, Messenger, and Instagram. Meta Ads, which include Facebook, Instagram, Messenger, and the Audience Network, are seeing huge growth.
Advertisers are investing more in Meta Ads because users spend more time inside apps than on mobile browsers. This shift is happening fast in markets like Egypt, Cape Town, and the UAE. These in-app ads include Facebook video ads, photo ads, carousel ads, and even interactive video formats.
The rise in statistiques publicité vidéo Meta Ads proves how advertisers are relying on video to capture attention and drive action. Brands that follow these Facebook advertising trends can reach more customers and get better results by placing their ads inside apps where people already spend their time.
Facebook Video Ads Marketing Performance Metrics
Understanding how well Facebook video ads marketing works means keeping an eye on certain key numbers. Here are some of the most important performance metrics:
- Video view rate: This shows how many people watched your video. The higher this number, the better.
- Engagement rate: Measures how many people liked, shared, commented, or clicked on your ad.
- Average watch time: Tells you how long people are watching your video. In 2024, the average is around 7–10 seconds before users decide whether to keep watching.
- Click-Through Rate (CTR): Tells you how many people clicked on your ad after seeing it. A good CTR shows your video and message are interesting.
In Ras Al Khaimah, Cape Town, and other growing digital markets, tracking these Facebook video stats helps businesses adjust their ad strategies and improve their returns.
Video advertising Cape Town brands, for example, have seen increased sales by following Facebook ad trends 2020 and beyond, showing how important it is to evolve with changing trends.
Facebook Video Trends and Evolution
Evolution of Facebook Advertising Trends Over the Years
Over the years, Facebook advertising trends have changed a lot. In the early days, most ads on Facebook were simple images with text. As time passed, video became more important. Businesses started using Facebook video ads marketing to catch people’s attention quickly.
Back in 2018, businesses focused a lot on cost — looking at numbers like average CPM Facebook 2018 to see how much they were paying for ads. At that time, video ads were just starting to grow, but now they’ve taken over.
In places like Egypt, Ras Al Khaimah, and Cape Town, brands have followed these changes, shifting their focus from plain ads to creative, engaging video advertising. Today, it’s not just about showing a product — it’s about telling a story with video.
Facebook Ad Trends 2020 vs. Current Trends
When we compare Facebook ad trends 2020 to what we see now, there are big differences:
- In 2020, image ads and long text posts were still popular.
- Video ads were growing, but most businesses were still testing them.
- Ads were often placed only in the Facebook newsfeed.
Today in 2024, the trends are much different:
- Facebook video stats show that videos now get much higher engagement than images.
- In-app advertising statistics reveal that most ads appear inside Facebook and Instagram apps, not just the web browser.
- Ads are now placed in Stories, Reels, in-stream videos, and video feeds.
In markets like Cape Town and Ras Al Khaimah, businesses are now focusing more on short, engaging video advertising. They track their success using up-to-date Facebook video statistics to make sure they’re keeping up with the latest trends.
Video Ad Formats and Placement Trends
Today, there are more Facebook video ad formats than ever before. Businesses can choose from:
- In-Feed Video Ads — these show up in people’s regular Facebook feed.
- Facebook Stories Ads — full-screen vertical videos that disappear after 24 hours.
- In-Stream Video Ads — short ads that play during a video someone is watching.
- Reels Ads — short, fun videos made for quick viewing.
Facebook video trends show that shorter, vertical videos are now the most popular. People want quick, clear, and entertaining videos they can watch without slowing down.
Video ad placement trends are also changing. Ads are now showing up more often in Facebook Stories, Reels, and inside mobile apps, following the growth in in-app advertising statistics. This makes it easier for businesses in places like Egypt and Cape Town to reach people wherever they’re browsing.
Regional Facebook Ad Insights
Facebook Marketing in Ras Al Khaimah
Facebook marketing Ras Al Khaimah has grown a lot in the past few years. Local businesses, restaurants, travel companies, and real estate brands now rely on Facebook video ads marketing to connect with people. Because Ras Al Khaimah is a popular tourist spot, businesses use video advertising to show off beautiful places, hotel deals, and exciting events.
Facebook video trends in Ras Al Khaimah show that people love short, fun, and visually appealing videos. Many brands here follow the latest Facebook advertising trends by using Stories and Reels to grab attention quickly. They also track Facebook video stats to see how well their ads are performing and adjust their strategies based on what their audience likes most.
Facebook Trends and Ad Performance in Egypt
In Egypt, Facebook advertising statistics show that the platform is one of the top choices for marketers. Businesses use Facebook video trends Egypt to make content that speaks directly to their local audience. Short videos with humor, family themes, and cultural pride work really well here.
Back in Facebook ad trends 2020, Egyptian brands focused on static image ads, but now video is leading the way. More businesses are tracking advertising on Facebook statistics and in-app advertising statistics to figure out the best way to reach users inside apps like Facebook and Instagram.
CPM rates (cost per 1,000 views) in Egypt are still quite affordable compared to other regions, which makes it a great place for growing brands to test video advertising campaigns without spending too much.
Video Advertising and CPM Trends in Cape Town
In Cape Town, video advertising Cape Town has become a key tool for promoting local shops, events, restaurants, and tourism. Cape Town businesses closely follow Facebook video stats to track how many people are watching and engaging with their ads.
Looking back at the average CPM Facebook 2018, ad prices were lower then. But even now, video advertising in Cape Town remains cost-effective. In-app advertising statistics show that more people are using mobile apps than desktop, so businesses here focus on placing ads inside Stories, Reels, and in-stream videos.
Following global Facebook video trends, Cape Town brands often use high-quality visuals, upbeat music, and localized messages to stand out. They also keep up with Facebook advertising trends to make sure they’re using the newest and most effective ad formats.
How Marketers Can Leverage Facebook Ad Trends
Facebook Video Ads Best Practices
If you want your Facebook video ads marketing to stand out, there are a few simple best practices to follow. First, always start your video with something eye-catching — people scroll fast, so your first few seconds really matter.
Use clear, bright visuals and add captions because many people watch videos without sound. Following the latest Facebook video trends, it’s smart to create short videos that are 15 to 30 seconds long. These tend to perform better, especially on Stories and Reels.
Also, pay attention to Facebook advertising statistics to see what works in your region — whether you’re in Ras Al Khaimah, Egypt, or Cape Town. Successful marketers test different video styles, formats, and captions, using the results to improve their future ads.
Analyzing Audience Data Using Facebook Video Stats
Good marketers don’t just post ads and hope for the best — they track and learn from their results using Facebook video stats. This data shows how many people watched your video, how long they stayed, and if they clicked on your ad.
By looking at Facebook advertising trends and your own numbers, you can see which types of videos your audience likes. For example, if short, colorful videos get more views than long, slow ones, you’ll know what to focus on next time.
In-app advertising statistics also help you understand how people behave inside the Facebook app. Are they watching your ads on Stories, in-stream videos, or Marketplace? Knowing this can help you place your videos in the spots where people pay the most attention.
How to Optimize for Lower CPM and Higher Engagement
CPM means the cost you pay for every 1,000 people who see your ad. To get a lower CPM and better results, marketers use smart targeting and engaging content. You can lower costs by showing your ads to the right people — like those most likely to buy or visit your site.
Use Facebook video stats to see which videos people like and which audiences interact with them the most. Then, focus your ads on those groups.
Also, keep your videos short and fun, follow the latest Facebook video trends, and include strong calls-to-action like “Shop Now” or “Learn More.” This makes people more likely to engage, helping you get more clicks without spending too much.
Marketers should always compare their current CPM with past data — like the average CPM Facebook 2018 — to see how prices have changed and make smarter decisions for the future.
Conclusion
Tracking Facebook video statistics and Facebook advertising statistics is super important if you want your ads to work well. These numbers tell you what’s happening right now — like how many people watch your videos, how long they stay, and what makes them click.
By following the latest Facebook video trends and Facebook ad trends, marketers can stay ahead of the game. Whether it’s using new video formats, trying out different ad placements, or learning from regions like Ras Al Khaimah, Egypt, and Cape Town, staying updated helps you make smart, money-saving choices.
If you’re a marketer or business owner, now’s the time to start using these Facebook video stats and advertising trends to plan your next campaign. Use this data to test new ideas, lower your CPM, and get more clicks, views, and sales.
Start tracking, stay updated, and grow smarter with every campaign.
FAQs
What are the latest Facebook video advertising trends?
The latest Facebook video trends show that short, mobile-friendly videos with captions perform best. Vertical and square video formats are getting more engagement, and interactive video ads are growing fast. In-app advertising statistics also show that more people are watching videos inside apps like Facebook and Instagram than ever before.
How much does Facebook video advertising cost on average?
The cost of Facebook video advertising depends on your audience, ad quality, and location. On average, the CPM (cost per 1,000 impressions) can range between $5 to $15. Back in 2018, the average CPM on Facebook was around $5.12, but it has steadily increased as more advertisers use video ads to reach customers.
Which regions have the best performing Facebook video ads?
Some of the best-performing regions for Facebook video ads marketing include Egypt, Ras Al Khaimah, and Cape Town. Businesses in these areas see strong engagement because they tailor their ads to local interests and trends. Keeping up with Facebook trends Egypt and other local data helps improve results.
How have Facebook ad trends changed since 2020?
Since 2020, Facebook advertising trends have shifted towards video-first content, mobile-friendly formats, and personalized targeting. Facebook ad trends 2020 focused more on images and links, but now, video ads, video ad formats, and interactive stories have taken over. Plus, improvements in Meta Ads and in-app advertising statistics show faster growth and better performance today.
